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Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

For many small businesses, the use of social media influencers is a new area of marketing. Most small brands don’t use influencer marketing because they believe that it’s too expensive or ineffective.

But Influencer marketing is achieving tremendous growth and current trends show that will keep growing.

Influencer Marketing Tips: How to Improve Your Strategy

Here are some tips you need to know about how to improve your influencer marketing strategy.

  1. Relationships Are Important

Some influencers are using their status as an influencer primarily as a way to make money online. Every business that engages them to market their stuff is just another paycheck. But these types of marketing are not ideal. Especially with small businesses, relationships are much more important than just pay to advertise your products.

If you treat an influencer well then they’ll treat you accordingly. Give them something they love or like, and they’re likely to keep using it and talking about it.

If you build long-term relationships with influencers, you build long-term benefits for your business.

  1. Influencers Can Increase Your Online Exposure

The technique of marketing is to increase your online exposure to potential customers. That’s because the greater your exposure, the easier it is to sell your products or services.

Who’s going to buy something if they don’t know it? These days social media exposure is a critical part of marketing. Even small businesses can benefit from being well-known on the local social media networks.

Social media hasn’t completely replaced word-of-mouth yet but has taken a similar role.

These days social media exposure is more difficult if you use paid advertising. Ad blockers have reduced the importance of paid ads.

So the best way to increase your online exposure is influencer marketing.

  1. Niche Influencers or Micro-influencers

Who are niche influencers? They’re influencers who appeal to smaller, but specific, audiences. Niche influencers these days are commonly referred to as micro-influencers or even nano-influencers and represent some of the most popular influencer marketing trends.

A niche influencer might be the owner of a local coffee shop. He has a nice Instagram following and writes a blog on the coffee shop website. People read that blog and follow the Instagram account because they’re looking for new ideas or products.

If you’re selling the same types of coffee products or similar, you could reach him for a post on your products. He influences people who would be interested in your products or even services.

  1. Your Audience and Influencers’ Audience

Important Tip. No matter how well you collaborate with influencers, you should never forget that social media marketing is all about the audience. With so much content out there, everyone is searching for engagement and individual attention.

They’re trying to sell their brand, promote their ideas, and tell their story. Sometimes it’s done with blog posts and other times with an Instagram story. No matter how well each advertisement is put together, without the personal touch it’s just another ad.

Influencer marketing is all about the people who will read the influencer content. They like to feel informed or helped, not sold. When working with influencers, remember that they know their audience much better than you do, and they’re making that audience yours for the campaign.

It’s important to collaborate and take what the influencer has to say seriously.

  1. Don’t Use Only Agencies – Humanize Your Business

Agencies can help you to identify influencers and shaping your marketing strategy, but they cannot help you to humanize your business.

Customers who will purchase from you are not another number or a new sale, but a real person. Capitalize on that by becoming a real person to them, instead of a faceless name hidden behind an agency. You need to humanize your business.

Influencers are great at helping you do this, and they will become a part of your marketing team themselves. One of the most powerful benefits of influencer marketing is that it allows you to attract a direct group of consumers.

Influencer marketing is most effective when the influencer knows more about you and your business.

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business marketing Startups

Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small businesses are facing many challenges these days. Many small business owners view large brands as big dangerous competitors and they don’t know how to win the big brands and how to get more customers. But there is a pretty effective opportunity to win any big business or brand if you act now.

Small Business Tips: How to Win Big Brands

Here are some reasons why customer experience is your big advantage

  1. Customer Experience: Why Is A Huge Advantage

Many stats show that customers prefer the experience they had with small businesses over those with large brands. This fact should not only give small brands confidence but also small business owners need to rethink how they can engage and satisfy their customers.

  1. Advantages of Small Businesses and Large Brands

As a small business, you have a huge advantage over large brands. 71% of consumers said they have a better experience with a small business over large brands. Also, 80% of those people rated their small business experiences as either “good” or “very good” overall.

Small businesses are better at personalization. Only 30% of consumers saying they haven’t received the responsiveness or personalization they desired.

Small businesses need to improve experiences and satisfaction for their customers.

  1. Customers: Experience is A Big Priority

Many consumers say that customer service is a much bigger priority for them. 86% of those people stated that they are willing to pay more for a better experience. When customers have better experiences you will have long-term benefits for your small business.

Also, 57% of consumers said that they will like to leave a favorable review for a small business after a positive experience. (compared to a larger brand)

Exceptional customer service and buyer experiences are extremely valuable to your customers and your small business. (short and long-term)

  1. Customers Expect Less from Small Businesses

82% of consumers said that they think a personalized experience is important, but personalization was not necessarily expected of the small business as it is with larger brands.

Nearly 60% of consumers say that they don’t expect small businesses to know their purchase history. So customers want technology solutions that are helpful for them when dealing with brands on and offline.

You need to invest in new technologies to help and satisfy your customers. You need to help and impress your customers.

  1. Small Business and Competition

Most small businesses’ real competitors are other local small businesses that are doing a far better job. Knowing who your biggest competitors are enabled you to take action to be more effective or innovative than them.

Consumers prefer the customer experience that comes from the small business over the larger brand. So you are going to have a more difficult time competing with other small businesses.

You need to understand your customers and what means a great experience for them. So you can provide them what they like or need.

  1. Customer Experience and Expectations

These days customers have more expectations. They want to easily find your brand or business online and also they want easy access to information about what you do and why you are better.

This is “messaging within marketing”. But most small businesses do not have the experience to write messaging that conveys what the customer is looking for or how to getting across that clear impression that opens doors to customer opportunities.

Important Tip. Be sure that you are outperforming your small business competitors on customer experience. This way you will easily be outperforming your big brand competitors as well!

Make your research to find more tips and techniques about customer experience and how to improve your marketing strategy.

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seo business marketing Startups

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

  1. Optimize Image Size (SEO-Friendly)

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

  1. Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

  1. Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

  1. Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

  1. Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

  1. Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

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Social Media business marketing Startups

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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Instagram: 7 Tips on How to Boost Your Brand in 2021

Instagram: 7 Tips on How to Boost Your Brand in 2021

These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.

Instagram is one of the most popular social media platforms that marketers can use to grow their business.

Instagram: How to Boost Your Brand in 2021

Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.

  1. User-Generated Content and Websites

These days, user-generated content is more powerful than branded content and has taken over all the social platforms.

Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.

Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.

  1. Authenticity and Uniqueness

Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.

Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.

Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.

  1. Use Targeted Hashtags

Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.

A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.

You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.

  1. Instagram Bio and Your Link

Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.

Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.

Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.

  1. Post Quality Images that Highlight Your Brand

Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.

You need to align your posts with your brand. It will help you to improve the value of your brand.

Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.

  1. Use Instagram Stories

500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.

The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.

You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.

Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.

  1. Last Tips

Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!

Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!

Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.

Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).

Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.

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