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Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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Blog Tips: How to Build Relationships with Your Readers

Blog Tips: How to Build Relationships with Your Readers

A common problem for many bloggers, especially for beginners, is that they can not build relationships and trust with their blog readers. Here are some effective tips you need to know to solve this problem and create a successful blog.

  1. How to Build a Real Relationship with your Readers

The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.

They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
They put banners on the website, hoping visitors will click on them.

Even if people click on banners, the traffic won’t convert because the traffic is cold.
To make money, the website needs to build a relationship with the reader so they will trust your recommendations.

  1. Build Trust with Readers with High-Quality Emails

Millionaire affiliates said that the way to double your income was by getting rid of banners and replacing them with opt-in forms.

Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will trust you.
Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.

When readers get more than they expected, their trust will grow. Always give more than what is expected.

  1. Listen – The Big Secret

To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.

If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.

For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship. Soft-sell emails are high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.

  1. Full Contact Details

Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number, and social media accounts.

Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.

  1. Use Testimonials

Have you received many positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials.

Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.

  1. Mobile-Friendly Emails

When crafting your marketing emails, make sure they are compatible with both desktop computers AND mobile devices.

Nearly half of all emails are opened on a smartphone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile-friendly.

  1. Provide a Money-Back Guarantee

This shows confidence in your product or service.

  1. Professional Website

Online businesses are judged immediately by their website. You have about a 1/8th of a second before your reader decides yours.

Make your research to discover more tips about relationships, trust, and successful blogging. You need to invest time to educate your self.

Don’t forget. Knowledge is Power!

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power”

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The Reasons Why You Need Target Marketing and Relationships for Your Online Business

The Reasons Why You Need Target Marketing and Relationships for Your Online Business


The good sales are the target of any successful and profitable business. Many criteria, such as competitive pricing, a perfect product or service, reach the target audience, effective advertising. The right target marketing or target audience is the solution.

The first step is the target audience. It is the major factor to increase your sales. Because if you can not reach the right customers you can not make sales. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs.

You have to know their needs or problems and give them the best solutions.

Small businesses shouldn’t fear competition with large companies as their products considering a bigger market, which sometimes won’t be customer specific as the products are more generalized.

This gives an opportunity to the smaller business to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.

A business should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children, teenagers or youngsters, middle-aged or old.

Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.

After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose.

If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.

After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.

With search engines, you can reach the targeted customers pretty fast. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value.

But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next, the best thing is reaching out by newsletters, a business blog, and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc.

The list of ezines website sites should be cut down to which are relating to the target market and the ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc.

This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.

Relationship Marketing

Relationship Marketing is targeted at building stronger and long-lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care, and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of the relationship, they are drawn closer.

This marketing not only focuses on building a relationship and attracting customers to their products and services but also how to retain them.

Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty.

The customer turnover wasn’t paid attention to as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing. Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing.

Another research, says that a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit.

Usually, the high cost is incurred when getting new customers, so if a sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation.

The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

The customers are divided into groups based on their loyalty. This procedure is known as the relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate, and partner.

Due to the advancement in computers and the Internet, the software has been developed to facilitate customer relationship management. With the help of this software, the activities, preferences, and complaints of customers are tracked.

Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain a relationship with committed clients who are meant to bring profit to the company.

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The Secret: How To Succeed On Affiliate Marketing

Learn the secrets of affiliate marketing. Download Your Free Affiliate Marketing Training


Affiliate marketing is when you, as an affiliate, promote a company’s product or service in exchange for revenue, otherwise known as a commission.

As an affiliate for a company you’ll have an unique affiliate URL link that directs a prospect to the product sales page on the company’s website. If the prospects buys the product after clicking on your link, the company will pay you a commission based on the total value of the sale. Your affiliate links can be used on your website, blogs, social media pages and emails. In fact anywhere that you can reach your target audience.

This popular business model is the simplest way to start your own online business.

Do You Need A Website To Get Started?

Some beginners do start affiliate marketing without website. They direct potential customers to product sales pages using online advertisements or social media links.

However, the most successful affiliate marketers build relationships and add value with their target market on their own website.

Think of it like meeting someone in person for the first time. They introduce themselves and immediately try to sell you something. Your reaction is to get away from them as soon as possible. Well, the same principle is relevant to affiliate marketing. You want to engage with the prospects first and build a relationship with them so they come to know, like and trust your recommendations.

The Benefits of Affiliate Marketing

One of the great benefits of affiliate marketing is that you don’t have to develop, store, organize delivery or manage payment systems for the products and services you are selling. The product owner takes care of all these things. There’s also no need to worry about answering any customer questions or issues, as all you are doing is referring business.

While it may sound like a quick and easy way to make money, you do have to put in some time and work to build your business.

Where Do You Find Products To Sell?

There are numerous products and services you can sell as an affiliate. Many people start with Amazon Associates where you can earn income by promoting the countless numbers of products that are on sale at The beauty is in the simplicity. As an Amazon associate, you advertise a product using a link on your own website and when a consumer clicks through and makes a purchase, you earn a commission.

You can also sell digital products that your customer can download instantly to their computer after purchase. If you plan to promote digital products, you can find affiliate programs on sites like,, and

Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience.

The secret of success on affiliate marketing is the relationships with your target market. Very Simply. You know their problems and you give them the solutions!!

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What Is Digital Marketing and Why It Matters