![How to Build Trust With Your Online Audience [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/How-to-Build-Trust-With-Your-Website-Visitors-Social-Media-Followers-768x1512.jpg.webp)
Are you looking for ways to build trust with your online audience? Want to ensure your website visitors and social media followers believe in what you stand for?
They break things down as follows:
Truth
Privacy
Promises
Response
Integrity
Marketing
Transparency
History
How To Improve Your Social Media Marketing and SEO Strategy
![WordPress: How To Build a Great Business Website [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/The-Anatomy-of-a-Great-Business-Website-9-Essential-Things-to-Consider-768x1998.jpg.webp)
Most people will visit your business website before contacting your company. It’s important to make a strong impression with an eye-catching, professional website.
If you’re building a business website for the first time, there are some simple steps you can take to make sure it’s providing readers as much value as possible.
Here are some tips you need to know about how to build a great business website with WordPress.
Start by looking at the website experience from a customer’s perspective. Approach the design from the top-down, starting with the header, navigation tools, and essential information about your business.
The top of your website should make it easy to find what the visitor is looking for, including your business name, logo, phone number, etc.
You should also feature a navigation bar at the top of the home page so users can easily find the page they’re looking for.
You should offer content and features that will draw their attention and extend their visit.
The longer you’re able to interact with users through your website, the more effectively you’ll be able to turn those visitors into customers.
Offer engaging content including images, graphics, and videos, and include a clear call to action to guide for the next step.
Your website’s footer should also feature navigation links to key pages, as well as important business information and links to social media accounts.
Use design elements to improve the perception of your business for customers and search engines.
Be sure your website features “About,” “Products and Services”, and “Contact Us” pages.
Customers will be interested in this information when researching your business and search engines recognize these elements when evaluating your website.
Your website should also feature reviews and testimonials from past clients, demonstrating your expertise in your industry. These also boost your visibility in search results.
Always use a website design that accommodates both desktop and mobile users. This is important for SEO as well as the user experience, and it’s become an essential aspect of business website design.
Approximately half of all web traffic comes from mobile devices, so building a website that looks great on mobile is essential.
Fortunately, most templates already offer responsive design capabilities.
Last Tip
Building a business website is important, but it doesn’t have to be hard.
Learn the best practices and tips to build a great business website with WordPress.
WordPress plugins can help you to optimize your site for mobile devices. These days it’s a necessity to build a mobile-friendly website.
Stats show that over half of the web traffic now comes from mobile devices, and keeps growing.
So if your website it’s not mobile-friendly you will lose traffic, customers, and money!
WordPress plugins can optimize your website and boost your site’s performance on mobile devices and giving your visitors a great user experience.
Plugins add new functionality to your WordPress site. A plugin also called an extension and is a little piece of software that adds additional features to your WordPress site.
WordPress is open-source and there are hundreds of thousands of such plugins.
Plugins are written in the PHP programming language (the basis of the WordPress platform) and are built to be easily installed from the administration panel of your WordPress site.
WordPress plugins can save you time and money.
a) WebTouch
WPTouch is an effective plugin that makes your WordPress website fit any screen.
The creators of WPTouch have incorporated google recommendations for an efficient mobile user experience.
Automatically changes your WordPress site to a mobile-friendly site when a user accesses your site with a mobile phone or tablet.
WPTouch is lightweight and doesn’t affect your WordPress site’s speed performance.
b) JetPack – A Classic WordPress Plugin
Jetpack is an all-in-one WordPress plugin with multiple features that help improve your WordPress site’s security, give you SEO analytics, improve performance, and also has design tools.
Jetpack updates its software monthly to ensure its features are compatible with other WordPress plugins. JetPack has over 5 million downloads, works with WP and PHP version 5.6 and higher, and has over 44 languages available.
c) Smush
Smush can improve user experience, compress images, and increase conversion rate. Images can eat up space and affect your website’s speed.
Smush is award-winning image compression and optimization plugin for WP.
Your images are compressed when you upload them to a size that won’t visibly affect page speed, while still being mobile-friendly.
Smush can compress up to 50 images at a time once you install and choose the images that need resizing.
Other Smush features include:
Locates and notifies you of images slowing down your site.
Allows you to set your preferred maximum image width and height.
Optimizes images, not in your media library.
Drag and drop option for specific images for resizing.
You can upgrade to Smush Pro, which offers other unique features.
d) Hummingbird
Hummingbird prompts your site visitor’s mobile phone to save a copy of your site’s file as a cache, which minimizes loading time when they visit your site next time.
Hummingbird also makes speed improvements by scanning your website to find out what’s slowing it down. It makes recommendations and corrects the problem with just one click.
Hummingbird is the best WordPress plugin for new website owners. Hummingbird will give you suggestions, ideas, and tips for optimizing your site and making it mobile-friendly.
e) AMP
AMP for WP is a Google project that can optimize WordPress website pages for better mobile visibility and speeds.
AMP will boost your google rankings and will improve your visitor’s browsing experience.
f) Autoptimize
Autoptimize is one of the best WP plugins to improve web upload speeds.
It optimizes your database, deletes cache, and aggregates scripts.
Autoptimize can reduce your site’s loading time by up to 30%.
This plugin is also free and easy to use, so you don’t need web optimization knowledge to use it
Free and paid WP plugins have many advantages. You can improve your website’s ranking, increase page speed, and improve the experiences of your visitors.
Search engines like Google, Bing, etc, love the mobile-optimized websites
If you have a WordPress website, many plugins are available to optimize your website for mobile devices.
Attention! Don’t use too many plugins. If you install too many, you can ruin your site’s performance.
Make research, read reviews, and then decide which plugins you will install to your WordPress site or blog.
![eCommerce: Tips on How to Build Trust and Increase Your Sales [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2021/06/Want-More-Sales-10-Tips-to-Build-Trust-on-Your-Ecommerce-Website-610x5533.jpg.webp)
There’s no shortcut to building trust in your eCommerce store or website. But you can establish your site as a reliable business if you know useful tips and techniques about eCommerce and how to build trust and generate loyal customers.
Here are some tips you need to know.
You can use reviews, recommendations, feedback, or testimonials from past clients on your website. So your future customers can see the benefits to buy from you. People trust recommendations from your customers more than your ads or campaigns.
if you sell physical products, people will search for info on shipping and returns. Without this info, you could look like you’re a scammer.
Tip. An effective eCommerce trick to instantly building trust: offering free returns. Scammers never will tell you that you can send your order back at no cost or they will give your money back.
Simple and effective: show your face. People do business with people they know and trust. A picture of you will have a major impact on leads and sales. Give it a try! It’s a great tip to build trust.
If you have a physical location, your address is a huge trust builder. People like to know your address because they like to know that you are a real person and they can find more information about you and your business.
The little lock symbol in your browser bar means that people can trust your business and also the transactions on your site are secure.
Important Tip! SSL Certification also matters a ton to Google and insecure sites give everyone major red flags! Google advises people to avoid insecure sites and businesses.
You need to be active on social media so people can engage with you. These days social media is a necessity for businesses and brands. If you have only a website it’s not enough. You need to be active on social media to promote your business and build trust.
You can use a contact page with a contact form or a page that lists contact phone numbers and email addresses for your business. Also, it’s very effective to add a live chat widget.
Many eCommerce sites are using chatbots to improve user experience and provide help to customers.
These tips can help you to improve your eCommerce website, build trust, and grow your business.
Infographics are a very useful tool to build backlinks and promote your business. Stats show that people remember only 10% of the information they hear and they remember 68% of the information they see. That explains why infographics can generate successful results. Today, 65% of brands or businesses are using infographics for their marketing strategies. Infographics have the power to increase web traffic by 14%. Also, articles with images receive 94% more views.
Infographics and Benefits
Persuasive and eye-catching visuals.
Easy to read and understand.
Boost your SEO strategy.
It’s easy to embed infographics to your website or blog.
Here are some marketing tips about how to build backlinks with infographics
A compelling and engaging infographic can help you to build backlinks. Create an engaging infographic around a topic of your audience’s interest. Choose a stunning design and related facts and stats to support the story.
Create an infographic that can attract interested people and generate high-quality backlinks for your website.
Before you begin sharing your infographic, publish it on your website. That way, the people who find your infographic will give you credit.
Publishing it on your website also allows you to optimize it for search. You can add alt-text, a title tag, and other image search optimization elements. Also, you can create a post around it to rank and generate backlinks.
When you publish your infographic, use on-page optimization techniques to increase your organic reach.
Use a call-to-action (CTA). The CTA may ask the audience to simply share the post, buy a product, fill out a survey form or subscribe to your email list.
An infographic needs a little help to get famous. So sharing it on social media platforms it’s a part of your backlink strategy.
Attention! a long infographic may not fit well with the image dimensions on most platforms. So you can share its snippets instead. They can arouse the audience’s curiosity to follow the link and access the complete infographic on your website.
Paid advertisements are also a great way to promote infographics. That’ll broaden your reach, attract more eyeballs to your infographic and increase your backlinks.
Social media platforms are now using AI techniques to identify your target market and advertise your brand to them only.
You can use these social media platforms for both organic and paid infographic promotion.
Twitter: Use relevant hashtags and use pay-per-performance ads to increase the chances of getting backlinks.
Facebook: Best for paid promotion. FB ads are very effective to reach the right audience.
Pinterest: Pinterest is a visual search engine. It’s the platform you need to use to promote your infographic.
LinkedIn: Linkedin Sponsored Content is an excellent tool for generating leads. The paid advertisement on LinkedIn will reach professionals and experts. This means you can receive high-quality backlinks through Linkedin.
The backlinks from directories may not hold much value, but they can help you to promote your infographics.
Think of them as repositories with infographics on all topics. You can find many infographic directories where you can submit your visuals for publication.
These directories can help you to reach more people and improve the visibility of your infographics.
Link-building is challenging and time-consuming, so you need to keep track of the links, shares, etc.
You can use backlink checker tools like Ahrefs, SEMrush, Moz, to keep an eye on your backlinks. Sometimes bloggers use the infographic without linking to the source on your website.
You can use Reverse Image Search to find such websites and contact their webmasters for links. Thank them for featuring your infographic and offer them to use the embed code or link back to the source.
Infographics are a smart way to increase your website traffic and ranking through backlinks. They are a balanced mix of visuals and text which offer information in an engaging form.
Last Tip
Link building or backlinks is one of the most challenging aspects of SEO. A well-designed, informative, and engaging infographic promises many quality backlinks.
Take action now and start creating effective, useful, and engaging infographics to build quality backlinks.