The social media is a great opportunity to promote and market successfully your online business. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your products or services. With these effective tips and a successful marketing strategy, you can use social media to grow your business, increase your traffic and your sales.

1. Decide which platform to use – There are a number of different social platforms and user bases. From Facebook to Instagram to Twitter, there is no shortage of client bases to use.

It is most important to focus on one or two platforms, to begin with, to ensure that you don’t fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.

2. Connect your blog or website with your social profiles – Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles.

Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic to your business.

3. Share interesting and informative content – If you want to market towards to right people, you need to make sure you’re sharing content that they will enjoy. If you share interesting and helpful content, then you’re most likely to have your content shared and spread among the crowd.

More importantly, don’t forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they’re big enough, become a trend.

4. Keep your profile standing out – When it comes to social media marketing, it’s important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience.

But a core way to do this is to keep above the exposure. There are a couple of different ways to do this, as you want to stand out but you also don’t want to overexpose yourself.

For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don’t post more than twice per day, or seven times per week, as followers may simply ignore your posts.

5. Follow the influencers – It’s important to follow the influencers in your niche. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.

Social Media Marketing Tips for Your Small Business

Social media has become an integral part of our lives. Businesses of all size and shapes use the social media advantages every day. Very often the small businesses are failing or not being able to make optimum use of social media for their business growth.

There are many strategies on how to effectively use social media for established brands, but the topic social media for small businesses is pretty difficult. According to statistics.

60% of small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.
70% of small businesses consider content strategy as their primary marketing activity.
52% of business owners are using social media as to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% plus profit using social media.

Social media for small business is a great way to generate leads and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post.

Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for the businesses.

Tips on how to use effectively the Social Media

Define your Target Audience

The most important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, location, users’ online behaviors, their likes, interests, and preferences.

Set goals

Overnight success is a myth. Small businesses must understand this basic fact. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service.

Choose the right platform

Very often the small businesses create profiles on all the available platforms. Creating social profile doesn’t hamper brand image, but promoting a brand on wrong platforms can lead to brand losing its potential customers. You have to choose the social media platform where is your target audience.

Create quality content

A business should create good quality and informative content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content.

If a business posts multiple updates which aren’t even relevant to the business’s products and services leads to users considering the business as fake/spam.

Test your content

Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages.

Testing content also applies to the platform a small business chooses to promote. Small business owners must always think the customers before posting about any product feature, updates, schemes or offers.

Look for inspiration

Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently.

Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.

Analyze and Re-strategize

There can be instances where a particular campaign/promotion might not work for a business. That doesn’t mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective.

This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning’s from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.

As you know the social media is a live organization and changing very fast. So you have to be ready for changes in your marketing strategies if you want to grow your business and your brand successfully.