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How to Create a Successful Instagram Marketing Strategy

There are many tips and tricks to create a successful Instagram marketing strategy. Here are the 6 most effective tips you need to know about Instagram.


There are many tips and tricks to create a successful Instagram marketing strategy. Here are the 6 most effective tips you need to know about Instagram.

1. Posting At The Right Time

Timing is everything when using Instagram marketing. Your engagement depends on your timing. If you post at a bad time you might end up being unnoticed. Early morning or late in the evening is the optimal time to post. Do not post during or between the 9-5 business hours. The worst day for engagement in a week is Sunday. But you have to know that very often the social media facts changing.

So, once a week make a research about Instagram marketing options. Learn how to improve your marketing strategy.

2. Follow Similar Instagram Profiles

Follow people who follow the same interest you like. If you follow people with similar interests you will be sure to get noticed. Plus, they are more likely to follow you back. Reach out to people who you believe would be interested in your products.

3. Your Instagram User Name

It is unlikely that people will be searching for you by your name unless you are a celebrity. To create names revolving around your business website or the industry that you are working in.

Now, when people related to your industry search the relative keywords, it is more likely that your profile will show up. Here is a powerful Instagram marketing strategy. Make your “username” identical to what you are selling because that is what people are searching for.

5. The Description

When writing your description make sure to let people know about the benefits of you and your business. Add a link to your channel or advertising campaign to direct the people on your page.

6. Add Texts To Images And Use Hashtags

Instagram is more about images than plaintexts. Adding images is a great way to let people know how wonderful your product or service is. Use visually content that will attract attention and your target audience.

Everybody needs to use hashtags on Instagram and if you want your business to be noticed then you have to use hashtags. Using hashtags will make sure you end up on the list of the trending keywords that people are searching for.

If you want to use Instagram as a marketing channel then you need to use the simple features of Instagram in the most efficient manner. Your Instagram marketing will be a success if you post many unique pictures.

Also, now you have the ‘Instagram stories’ feature which is a cool powerful tool that you can use to your advantage. These marketing tips will make you stand out and will help grow your followers.

You have to use these tips to create a successful Instagram marketing strategy and grow your business.

Instagram and Business Marketing

Millions of people all over the world use Instagram every day. This social media platform gives you the opportunity to reach a substantial number of people across the world.

Using Instagram for business marketing can help you build your brand, get more traffic, grow your email list and generate sales.

1. Create effective Content

When you use Instagram for business marketing, think social, not ads. Create effective content and your target audience will interact with. Show that you like pictures in your niche to get people interested in following you.

2. Provide Value

Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, and stories, the better.

3. Use Stories

Instagram Stories provide instant information and instant gratification that. They only last 24 hours so creates a sense of excitement and urgency.

4. Use Hashtags

Many people actively search out specific hashtags. So, all your images must have hashtags. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.

5. Call To Action

Every post you produce should have a clear call to action that matches your business. Instagram provides a range of buttons, such as ‘Buy Now’.

6. Link Back To Your Site

Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business and say they have learned about a product or service through Instagram.

7. Consistent Brand Image

Stay consistent with your page theme. Only include photos, hashtags, captions, and videos relevant to your page topic.

8. Create A Good Profile

Ensure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based, and you have a better chance of someone finding you if your username has a keyword or two that is relevant to your business.

9. Switch From Personal To Business

Convert to a business account in order to gain access to all of the tools and analytics available.

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