There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans. When it comes to marketing on Pinterest, many businesses are stuck and don’t know where to start.
Here are a few tips you need to know about how to market your business on Pinterest.
Cover Image
Choose a cohesive cover image for all your boards, with the board title on the image.
Pins
You can pin images, gifs, infographics, and videos. Be sure to do all three for a good variety. Pin and repin regularly.
Titles
Create clear, attractive titles. For instance, boards like “Delicious Desserts” will usually do better than one board called “Recipes.”
Categories
Make sure all your board and pin categories are correct so they can be found easily when users are browsing.
Hashtags
You can use hashtags on Pinterest. Make sure you only use 2-3 max per pin and keep to keywords.
Analytics
Take advantage of the free Pinterest analytics once you’ve verified your website or blog.
Verification
Verify your website and add your Twitter account to add authenticity.
Pin It Button
Install the Pin It button on all your blog pages to make sharing as easy as possible.
Use Alt Tags
Make sure all the images on your website have alt tags so they can be pinned easily (the alt tag auto-populates the description field for the pin). Also, alt-tags are very useful for your SEO.
Pin Your Articles/Newsletters
Automatically pin all your blog posts or newsletters on a specific board for each, OR in their applicable category.
Place Titles Over Images
Pins that have blog post titles on them may be more likely to be shared since they explain what they are linking to. Create a featured image for your blog posts with the title on it using a tool like PicMonkey or Canva. You could also add your company or blog logo in the corner, on a transparent background.
Pin Infographics and Charts
Studies have shown that the more space a pin takes up the more likely it is to get pinned. So look for infographics or useful (and colorful) charts you can pin.
Repin
Follow your customers’ Pinterest boards and make it a point to regularly repin their pins to show you like what they do, in an authentic way.
Display Pinterest on Your Website
Add a Pinterest follow button and profile widget to your website, either in the sidebar or footer.
Fill New Boards
When making new boards, make sure you pin at least 10 images at once so it looks filled up on your profile.
Host Contests
Hold a contest for creative DIYs with your products. Turn them into blog posts with lots of pin-worthy how-to photos.
Use PinAlerts
Use PinAlerts to receive an email whenever someone pins something from your website, so you can thank them via the comments or follow their boards.
Important – Complete Your Profile
Make sure you fill out your profile bio and photo. Change it to reflect new promotions or branding campaigns.
Your business strategy should be based on presenting a creative and fun side, without trying to be too pushy or salesy with your products or services. Think of creative ways to feature your products and services in tutorials or other content, and it will work much better than simply pinning your latest advertisement.
Attention! not all businesses will find that Pinterest is a good fit for them. As with any social network, don’t try to force it! Remember, users can tell when a company isn’t passionate or authentic about what they are doing online.
Pinterest is a very effective and popular social media platform but you need to know the rules and the techniques to market your business successfully.
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