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Web Design: Predictions and Trends for 2021

These days technology is changing pretty fast and website design trends too. Many design elements now are cliche or overused. Website owners don’t want to lose conversion and sales because their website looks outdated or ignores new trends, and popular web design elements.

Here are some predictions and trends in web design in 2021. It’s very important to know the new trends in web design.

Some effective aspects of web design will never go away (user-friendly navigation, data security, fast load pages) it’s a must.

Web Design Predictions And Trends You Need To Know

  1. Speed and Fast Load Pages

One of the most important web design standards is fast load pages (essential factors in UX and SEO). They are a top priority for websites that want to rank higher and convert better.

Stats show that online users expect a website to load fast (no more than two seconds after clicking a link). If it takes more than three seconds to load your site, your visitors will leave, right away.

  1. Lazy Load and Smart Content

Lazy loading and infinite scroll are not new technologies. Some of the top social networks have been using this for years. These features can improve the user experience and also can improve your conversion rate and ranking.

Lazy Load ensures that the web browser will download only the content you see on the screen without wasting valuable server resources and time to load offscreen content (that might never be seen).

  1. Chatbots

Chatbots are another popular feature and are useful and relevant in 2021. Artificial intelligence and machine learning are more sophisticated and smart. Chatbots will become the norm for customer service requests and “personal shopping.”

Chatbots can generate a positive experience for the customer and save businesses time and money.

  1. Voice Search

The way we access information is changing (instead of typing into Google, we now ask a question). Web design needs to keep up with the prevalence of voice search and virtual assistants.

  1. Virtual Reality (VR)

VR experiences on websites will continue to grow over the years. Websites like Airbnb let you tour a rental before you book a reservation. Or the furniture site of IKEA can showcase what a sofa would look like in your room.

VR is a powerful tool for a website to serve useful, meaningful, content to a site visitor in a way that helps them make buying decisions.

  1. Small Animations

Small animations offer subtle feedback to users. You can see a link change colors when a user mouses over it. It’s a playful way to interact with a website.

  1. Organic Shapes – Fluid Shapes

In 2021, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical but beautiful.

Fluid shapes are a great way to break up sections of a website without harsh lines or angles.

  1. Minimalism and Colors

Minimalism, (sometimes called “flat design”) isn’t a new trend in web design. It has been associated with a lot of white space. In 2021, we expect many websites to experimenting with colorful minimalism.

  1. Responsive Design and Mobile-Friendly

Responsive design isn’t an option anymore, it’s a necessity. Your site should work well and be easy to use on mobile devices. In 2021, web design will continue to create websites that are mobile-friendly and useful.

  1. Text-Only

Text-only design it’s a newspaper trick. Newspapers always put their most eye-catching, important information “above the fold” to increase sales. The website equivalent of this is at the top of a page and is called the “hero section.”

It’s a trend to catch internet users’ attention. Remove the typical background image in the hero section and replacing it with eye-catching typography. A bold, unique font could get a user’s attention quickly.

  1. Bold Fonts

These days bold typography is a trend. With heavy, bold fonts, the reader is instantly aware of the message. (not necessarily the imagery). Combining these large fonts with neutral colors further emphasizes the headlines.

  1. Data Visualization – Infographics

Communicating data in an engaging way is a struggle and difficult. But data visualization takes advantage of the fact that humans are visual creatures and still conveys the message you need to get across.

Data visualization creates images out of your data that engage your reader and makes them want to learn more about your brand. Infographics and graphs are some of the most popular ways to bring data to life and attract more visitors.

  1. Illustrations

Custom illustrations can help your website stand out and feel like something fresh to website visitors. If you creating illustrations from scratch, they can represent your company and branding, and enhance the page’s subject matter.

  1. Mixing – Photos and Graphics

This mixing technique brings a level of creativity and fun to a typical image. Mixing photography with graphics can improve your company branding and keep website visitors engaged with your content.

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Video Marketing: Tips on How to Create Successful Promotional Videos In 2021

YouTube is one of the largest social media platforms with over 2 billion monthly users. Many brands and businesses are uploading videos on YouTube because they know how attractive is a promotional video. But you must know how to make a successful, promotional video.

These days all the social media platforms including Facebook, Twitter, LinkedIn, TikTok, Instagram, etc. are using video marketing. Why? because people love watching videos.

Videos are very important for your business because they can help you to build customer loyalty and retention too.

How to Create a Promotional Video

How To Create Promotional Videos

If you want to create a successful promotional video, you need to have the right plan, strategy, and also you need the right tools.

  1. Know Your Goal – Success

Just like any other form of content, you need to know the end goal of your promotional video content.

Video marketing strategy is useless without goals.

Some of the goals that you could plan for your promotional video are:

Brand awareness – Business Promotion

Generate sales

Generate leads

Boost your traffic

Educate your audience/customers

  1. Decide the Type of Video

You need to decide the type of video you want to create

If you want your audience to learn more about your brand, you will need to create an explainer video.

Here are some of the different video types that you can create:

Introductory Videos: Introduce your brand, your mission, etc.

Explainer Videos: Talk about the functioning or benefits of your products or services.

Action-Based Videos: Drive the viewers to take a particular action.

Testimonial Videos: Videos based on testimonials from existing customers.

Problem/Solution Videos: Explain how customers can solve their problems using your products or services.

Informative Videos: Videos to educate your audience.

  1. Video’s Tone and Brand’s Tone

It’s important to decide the video’s tone because the video will represent your brand and you need to ensure that it aligns with your brand’s tone. Your video could be dramatic, formal, funny, or even conversational.

The tones of your video can be.

Conversational: Casual tone (is not very promotional).

Formal: Clear and right to the point.

Humorous or Funny: Humor and funny to make your audience laugh.

Urgent: Used to instill fear of missing out (Effective Trick) among viewers to push them to take action.

  1. Video Format – Appearance

Some of the common visual formats you can choose.

Animated Video: Involves 2D and 3D animations and is cartoon-styled.

Screencast Video: This is a recording of a computer or mobile screen (with or without a voiceover).

Real People Video: You show people in the video (walking, talking, working, etc.)

  1. Video Script

It’s time to create the script for your promotional video. if your video involves two people or characters talking to each other, you might need to have dialogues written.

if there’s just narration, you’ll need to have a script that outlines what the narrator will say.

  1. Video Creation

You will need video making – editing software to create your video. Many video editing software would require that you have a certain degree of expertise. You can hire a freelancer video editor or you can use a free editing program to test your abilities.

These days there are many video editing software (paid and free). It’s up to you to decide how to create your promotional videos.

  1. Video Promotion

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Amazing Video Promotion

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

  1. Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

  1. SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

  1. Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

  1. Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

  1. Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

  1. AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

  1. Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

  1. Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

  1. SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

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Affiliate Marketing: Trends and Tips to Make Money Online in 2021

Almost every big business, even e-shops, are having an affiliate program. Many people are using affiliate marketing to make money online. The increasing number of affiliates also means that competition is bigger than ever.

Making money online with affiliate marketing these days is pretty difficult. You need to have effective strategies to generate sales. Also, you need to know the trends and tips about affiliate marketing if you want to make money online in 2021.

Affiliate Marketing Trends and Tips for 201

Here are some useful trends and tips you need to know about affiliate marketing.

  1. Use a Money Making Niche or Topic

One of the first steps to becoming an affiliate is to using a niche or topic. But all the niches are not profitable. Some niches are very popular and you can make money, and others are not popular or profitable.

It’s very important to choose a niche that can make you money. (profitable).

Also, you need to know that the niche is evergreen. (you can make money for a long time) and the niche is about a topic you’re interested in.

  1. Build a List and Use Email Marketing

If you have a website, over 75% of people who visit your site will leave and never return. That means that you will lose money because you will lose most of the traffic.

The solution is to build an email list and use email marketing. An email list is important because it can produce profits for a long time.

So it makes sense to grab the contact information of your visitors before they leave. Then, add those contacts to your email list and send them emails.

*Attention! Don’t send to your email list (subscribers) only promotional emails because they will go away. You need to provide help and solutions for their problems. It’s very important to gain their trust! (If they don’t trust you they will never buy your products!)

  1. Promote High-Quality Products

Many affiliates promote any product, even if they’re crap. If you promote crap or junk products, you may make some sales. But those who purchase your junk will never buy from you again.

Also, if the product is junk many of your customers will ask for a refund. (You cannot earn money)

Keep your customers happy by recommending great, quality, products and they’ll buy from you again, and again.

  1. Promote Many Products With Different Prices

Rather than promoting just one product, it’s best to promote many products at different prices.

Low Ticket Products

These types of products are inexpensive ($5-$35)

These products are easy to sell and make money from. But the commissions are low.

Mid Ticket Products

Mid ticket products ($100-$300)

The commission percentage is higher, which means more money for you.

High Ticket Products

These products are expensive ($300-$3000 or even more)

Depending on your niche. You won’t make as many sales as a low ticket product, but the commissions are very high.

Subscription-Based Products – Membership Products (More Effective)

A subscription-based product is where you pay a monthly fee for a service. (like a Netflix membership)

These are some of the best types of products you can promote.

Because you sell it once and get paid over and over again.

By selling multiple types of products at different prices, you can maximize your profits.

  1. Use The Right Tools

You need the right tools for affiliate marketing. Most affiliates (beginners) are looking for tools such as “magic button” software, where you click a button and make money. Or “free traffic” software, where you magically start getting traffic.

Those are not tools, but fake promises!

Use the right tools and you can increase traffic and sales.

  1. Track Your Marketing

You can’t measure the effectiveness of your marketing if you don’t track it. You should be tracking every single click to your affiliate links and all conversions from that traffic.

So you know where the clicks to your links are coming from, and what traffic source converts the best.

If you have a blog or website, you need to track how much traffic you’re getting, where it’s coming from, etc.

You can use Google Analytics and Google Search Console. (free)

  1. Create Awesome Content

You need to create high-quality, informative, content.

If you write blog posts, you need to know your subject (topic) very well. Take your time, and cover everything there is to know about the topic you’re writing about.

You need to provide the best content about a topic and genuinely help your target audience.

If you do, your audience will reward you and will buy your products.

  1. Test and Test Again

It’s impossible to know what people want, or what makes them buy. Different people need different marketing messages before they buy.

What a lot of affiliate marketers do is that they send a marketing message and think that they will attract a lot of customers. (Big Mistake!)

One of the big “secrets” in affiliate marketing is to test and retest everything you do.

Last but Important Tips

One of the biggest mistakes many affiliates make is that they don’t focus on marketing. They focus on a new “shiny object” (which doesn’t work).

You need to have an effective marketing strategy and also you need to know the new trends and tips about affiliate marketing to succeed. You need to work hard. Affiliate marketing is a business, not a hobby!

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Blockchain: What Is? Hype and Benefits You Need to Know

Blockchain, it’s one of these popular buzzwords but with limited understanding: Artificial Intelligence. Big Data. Machine Learning. Blockchain. We have heard it many times these words but we don’t know what means.

What is blockchain?

Based on a peer-to-peer (P2P) topology, blockchain is a distributed ledger technology (DLT) that allows data to be stored globally on thousands of servers – while letting anyone on the network see everyone else’s entries in near real-time. That makes it difficult for one user to gain control of, or game, the network.

For businesses, blockchain is the promise of transactional transparency. The ability to create secure, real-time communication networks with partners around the globe to support everything from supply chains to payment networks to real estate deals and healthcare data sharing.

Blockchain is a public database stored on millions of computers. Blockchain allows digital information to be distributed securely. Every communication is verified through a peer to peer network, instead of using a centralized authority. (A big data store)

The “block” in the blockchain is the digital item being sent, and the “chain” is the public database. Unlike a shared Google document that allows you to revert to previous versions, once a block is added to the chain, it cannot be altered.

No complex definitions here, only 3 core tenets: transparency, decentralization, and immutability.

Transparent, decentralized, immutable transactions will have a great impact on the way society perceives the socioeconomic ecosystem.

Blockchain is revolutionary because it has the potential to remove perception gatekeepers: the middleman. Increased transparency results in increased financial, online, and physical security.

Getting rid of mediators saves communities time, money, and protects their privacy. Traditionally, banks charge transfer fees, and credit cards charge processing fees. Imagine banking without banks, conducting real estate without brokers, or bypassing utilities when purchasing energy.

Companies often collect data about their customers, offline or online.

People don’t know what data is being collected or who it is being shared with. Decentralized transactions also mean moving sensitive data away from centralized storage.

Blockchain can minimize fraud by reducing human error, and giving people more control over their finances and identity. People will have increased trust in their economy, shifting beliefs, shifting cultures, and sparking a worldwide revolution.

The benefits of blockchain are tenfold on a global scale. In developing countries steeped in governmental corruption, perception is everything. Charities will be more prone to offer aid if they can trust where their funds will be dispersed.

For the underserved, services backed by blockchain correlate to access and opportunities which were previously denied. In an area where most citizens do not have bank accounts, digital wallets backed by blockchain could be a solution.

Most developed countries must grapple with integrating existing infrastructure with blockchain, whereas a lack of infrastructure in developing countries serves as an opportunity to adopt blockchain.

Sounds like a Revolution.

Blockchain is about ensuring irrefutable trust, transparency, decentralization, and immutability. Blockchain will be a catalyst for a more secure physical and digital world.

The recent hype around this new technology is real because DLT, in essence, represents a new paradigm for how information is shared; tech vendors and enterprises, have rushed to learn how they can use the distributed ledger technology (DLT) to save time and admin costs.

Many companies have already rolled out pilot programs and real-world projects across a variety of industries (everything from financial technology and healthcare to mobile payments and global shipping).

Blockchain isn’t going to replace traditional corporate databases, But it’s open new doors for the movement and storage of transactional data inside and outside of global enterprises.

Blockchain is the future! You need to learn more about blockchain.