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Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

These days Social media platforms are a popular marketing tool for businesses. Many entrepreneurs and marketers are using social media strategies to promote their business, products, or services.

Social Media Marketing: How to Improve Your Strategy with Images and Slideshows

You can use slideshows and images to market your business. Slideshow presentations have become one of the best ways to spread the word about your brand, increase followers, and generate sales.

Here are some useful tips about how to improve your social media strategy with slideshows and images.

  1. Use Your Content to Create Slides

The best way to build an online presence and grow your target audience is to create quality and useful content. Your slideshow presentations should contain content that your audience wants to read.

Explore various topics on social media platforms, then repurpose the content into slides. So your content will reach a bigger audience.

Also, research keywords to achieve higher rankings. You will improve your SEO strategy with the right keywords.

  1. Use Effective Stock Images

Studies show that the human brain processes an image quicker than plain text. You must include attractive and effective images in your slideshow presentation to grab your audience’s attention.

Images are easy to edit and upload. Images are an easy way to represent your content. Find relevant images and optimize them for social media.

Also, you need to include a tagline in every picture or image to achieve the best results. There is no limit to the number of images you can use in one slideshow presentation.

  1. Use SlideShare

Slideshows can boost your business and your traffic, but you need to know where you post them. SlideShare is one of the best places to post them. Posting them on this website will make them more effective and useful as they promote your brand.

SlideShare is a free platform. Keep your presentations short because long presentations can become boring. You can use slide templates to save time. Templates will be great for quick presentations when you’re under time pressure.

  1. Create and Use Infographics

Stats show that 68% of B2B marketers have started to use infographics in the past four years.

Text can be irritating to your audience or it’s difficult for them to grab the main message you have in the slides. Infographics can deliver the desired results easier and faster.

You can use PowerPoint to create infographics for social media. Also, you need to optimize them to the correct size to ensure that they display correctly on the social media platforms you’ll post to.

  1. Text and Slides

Text is a great way to communicate, but not all the time. If you like to pass your message efficiently, don’t use too much text on your slides. Every slide should communicate a unique idea. You need to use 25-30 words to be effective.

If you have a big idea that cannot fit in one slide you need to break it up and use several slides to communicate it successfully. Make them as interesting as you can. The results will be amazing.

  1. Clear and Simple – Optimization

If you’re looking to get more engagements and new visitors through your slides, focus on making them as clear as possible. Ensure that visitors, even those who are using their mobile phones to view the slides, have a great experience.

It would help if you had large fonts that are easy to read on small screens. Also, it’s important to use optimized images to catch the reader’s attention. Your typography needs to be perfect to ensure the message reaches your audience as expected.

  1. Create Attractive Slides and Headlines

You need to ensure that people get the point straight away. You need to determine which slide comes first and which one comes last in your slideshow presentation.

Ensure that your content will intrigue readers and evoke emotions. Your first slide should attract people and give a reason to keep looking at the rest of the presentation. Also, it’s important to create an attractive headline or title.

Last Tip

An effective social media strategy is what every business needs to grow today. A Slideshow presentation is one of the best things you can do to promote your business.

You need to ensure that your slides and images are catchy to influence and impress your target audience. Start using slideshows as part of your social media strategy.

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Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

The speed of your website is important because it can affect your user experience, your bounce rate, your rankings, Your SEO strategy, and more.

If you run an eCommerce website, page speed is crucial for attracting new customers. These days a faster website it’s a necessity if you want to remain competitive in 2021.

Website Speed: How to Improve Your Load Time

Here are some stats and tips you need to know about website speed and how to improve your website.

Your website needs to load in less than two to three seconds (according to Google). If you have an eCommerce website, it should load for less than two seconds or you will lose potential customers.

  1. Mobile vs. Desktop: Page Load Time Stats

A fast user experience is important for mobile device users. The time people spend on their mobile devices increases every year. So businesses must have fast load mobile pages.

In 2017, Google analyzed 800,000 landing pages across several countries and industry sectors. In conclusion, the majority of mobile sites were too slow. They found that the average time it took for a mobile landing page to load was 21 seconds. Also, 50% of visitors are leaving a page or a website that takes longer than three seconds to load.

  1. Load Time and Customer Behavior

Most marketers and website owners know that page speed affects user experience. The load time of your website has a direct impact on consumer behavior. The longer it takes for your page to load, the higher your bounce rate will be.

If you run an online business, a slow load website means a higher bounce rate, loss of traffic, and loss in conversions.

People today want information fast and they don’t have the patience to wait. The average GenZ (Generation Z) attention span is eight seconds, and the average Millennial attention span is only a few seconds higher.

If your website is slow your customers will leave and they will search for a new faster load website. (Your competitor website).

  1. Load Time and Revenue

Purchases aren’t the only form of conversions. Conversions can also happen in the form of email sign-ups, submitting a contact form, or a survey.

Your website load time has a huge effect on conversion rates and your total revenue.

A great website experience is what converts your customers. If your page load time is slow, they’ll bounce. These days, speed is money.

  1. Load Time and SEO

If your website is slow on mobile, you will lose rankings. However, many people are still not making it a priority. Many SEO experts talk about how important load time is to rankings and traffic.

A study (Backlinko.com) found that there was no correlation between speed and first page Google rankings.

But Google says this affects the slowest websites. Website speed affects other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page on Google is 1.65 seconds.

If you have an extremely slow webpage, you won’t get the first page of Google.

  1. How to Test Your Website Speed – Tools

The first step to improve your page load speed and website performance is to test your page speed. There are a lot of tools available online that can help you to test your website speed.

PageSpeed Insights: This is a tool created by Google. It shows you the speed of your site and includes suggestions on how to improve it.

Test My Site: Another tool by Google, this tool allows you to test your mobile site speed.

GTMetrix: This is another site speed tool that allows you to test how fast your website will load.

Pingdom: Pingdom is a popular website monitoring service that has a free website testing tool.

WebPageTest: This tool allows you to run a free speed test from several locations around the world.

Last Tip

Start by testing your site speed. Then begin making improvements. Small improvements to site speed can improve your rankings, your SEO, your traffic, and even sales.

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TikTok: 7 Tips on How to Improve Your Marketing Strategy

TikTok: 7 Tips on How to Improve Your Marketing Strategy

Many people and businesses are using social media platforms such as Instagram, YouTube, Facebook, and TikTok for video content. Going viral on TikTok it’s difficult but not impossible.

TikTok: How to Improve Your Marketing Strategy

Businesses who like to expand their reach should start using TikTok. There are many tips and tricks you can use to achieve success on TikTok.

Here are some useful tips you need to know about TikTok and how to improve your marketing strategy.

  1. Post Frequently

Many people have to post consistently and frequently to grow their following. TikTok followers want constantly updated content.

Create a plan for consistent and frequent content. Also, you can buy TikTok likes and followers, but don’t overdo it!

  1. Engaging with Creators

A successful tip for your TikTok marketing strategy is to engage with other creators. Especially creators that creating content similar to yours. The more you comment on videos, the more people will notice you and your content.

When commenting on other people’s videos, be genuine and original. You don’t want to become a spammer.

If anyone comments on your TikTok videos, reply to them. This shows that you care and you will generate engagement with them.

  1. Use Trends

If you are using trends will catch people’s attention. Watch your main feed page to discover trends.

Create a video, use a trend, and incorporating your twist. Don’t copy-paste other creators. Always credit the original creator of a trend!

  1. Use Hashtags

Boost your videos by using hashtags in your video captions.

Use hashtags that are already popular for your video, and create a unique hashtag to boost your video. Encourage viewers and followers to recreate their videos using your unique hashtag.

Important! comment and like the videos that people create using your hashtag.

  1. Collaboration with Influencers

Collaboration is essential for a successful TikTok marketing campaign.

Find influencers for collaborations. If you’re marketing a product, you need to have a compensation plan. Don’t copy and paste messages to other influencers because it’s not genuine and effective.

  1. Niche Content

There are many niches available on TikTok (like other social media platforms). If a brand or a marketer is trying to target parents or kids, they should be creating interesting content that resonates with that group of people. (niche)

Creating and sharing niche content means that the target audiences will have a higher chance of finding that content.

Also, after the target audience finds that content, the business can build a loyal community, and generate more sales.

  1. Tell Stories

These days on social media the key to success is to tell stories that people find interesting and engaging. One of the best ways is to tell stories with text overlays.

Text overlays are also an effective way to attract people who are usually scrolling down their feeds. Text overlays will catch their attention and they will read your story.

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Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

These days social media is an essential marketing tool for every business. Instagram is one of the primary platforms to promote your business.

Instagram Analytics: How to Improve Your Marketing Strategy

Here are some tips about Instagram analytics and how to improve your marketing strategy.

  1. Know Your Followers

You need to pay attention to your follower numbers and also you need to know your followers.

If your posts are effective and relevant you should attract some new followers. If not, then your content needs some improvement.

Also, you need to figure out what your followers like and dislike. Take a look at their profiles and see what trends they like, hashtags they use, or people they follow. This tip can help you to optimize your content, improve your strategy, and attract more followers.

  1. Engagement

An important tip is to generate engagement. If a user has many followers but only gets 10 likes on a picture, engagement is pretty low (probably a sign that the user has purchased followers).

Engagement is much more than just likes.

You need to pay attention to which posts get likes and comments. If a post gets more likes you need to examine the image and the quality of the caption.

Low comment rates mean that your caption is not structured as a call to action and your followers don’t comment or like your post.

You need to measure your engagement with your followers. If you are not responding to comments on your images or don’t comment on user-generated content, then your followers think that you don’t care about them. You need to improve engagement and loyalty.

  1. Stories

You need to use stories to increase your reach. Stories are a useful tool to attract and engage your followers.

People may be viewing your story because the icon pops up but they stop reading because they are uninterested. You need to create interesting content that makes people want to see the entire story.

Interesting stories can increase traffic and engagement to your business pretty fast.

  1. Conversion

You need to decide what type of conversion you want to achieve. You want people to visit your website, buy your product, service, or a combination?

You need to create a strategy to gaining followers, engaging with them, and converting them into buyers or subscribers. Then you can optimize your actions to ensure maximum conversion.

Important! Don’t give up. Using Instagram will take some trial and error as you figure out exactly who your audience is and how to engage with them.

Explore other Instagram content creators or influencers and discover how to create the best content possible and maximize your success. These days social media and the online world are changing pretty fast. So you need to know new trends, tips, and techniques to improve your marketing strategy on Instagram.

Instagram Analytics Tools

  1. Instagram Insights

You need to set up a Business Profile to access Instagram Insights. Also, you need to connect to the Facebook page you are currently administering to associate with your Instagram Business Profile.

Top Posts is one of the most valuable features. It gives you the chance to see the best-performing photos or videos in any given timeframe within the last two years.

You can do the same thing for stories and followers.

  1. Iconosquare

Iconosquare is a highly professional Instagram analytics tool. Iconosquare helps companies to understand and improve performance on key social metrics, from audience growth to engagement.

Also, it allows you to plan and schedule Instagram activities. So it easier to grow the number of followers and increase the overall performance.

Last tip

Instagram is one of the most influential social platforms. Instagram has become very important for businesses and brands worldwide.

But a lot of entrepreneurs and marketers still don’t know the benefits of Instagram marketing because they don’t know how to measure it.

You need to know how this platform works and how to take advantage of its features. Take Action Now!

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Business Trends 2021: How to Improve Your Business [Infographic]

Business Trends 2021: How to Improve Your Business [Infographic]

Your business needs to adopt the new normal. You need to know the new business trends in 2021, and how they will help you to improve and grow your business successfully.

Business Trends in 2021

Here are some useful business trends you need to know about how to improve and grow your business in 2021.

  1. Remote work

Many businesses have been forced to operate remotely. Working from home has been a good solution for many companies, as it has enabled them to limit their losses, and providing employees with greater flexibility.

While some organizations may be looking to return to the office, many plan to move forward permanently with remote working.

  1. Data

These days data availability and usage have grown tremendously. The more time that people spend their time online, the easier it becomes for brands to track their consumers’ preferences and behaviors. To improve their products, services, and overall decision-making, many businesses will use analytics.

  1. Automation

More and more businesses are starting to use automation. It’s a cost-effective solution. Many companies will reexamine and revamp their operations.

Many tasks can be shifted from human to automated functions. Like chatbots, which can take over some processes for speed and convenience.

  1. Rise of Shipping and Delivery

The demand for shipping services will grow as the majority of the population are staying indoors. Even after the COVID-19 crisis has passed, contactless delivery options and digital payment methods will become the new standard.

  1. 5G Technology

The pandemic has increased digital transformation across all sectors. Now that most activities are done online, the demand for faster internet speeds is greater than ever. So 5G technology is the best solution.

Smart Homes – Innovation

5G will lead to the emergence of other technologies. Apart from changing businesses’ infrastructure, the introduction of this innovation will affect people on a personal scale.

Houses will turn to smart homes which allow the residents to connect and interconnect their home appliances and devices to the internet and control via a central remote system.

The increase of smart homes will lead to smart cities which are about dealing with city problems (traffic, energy) and solving them by data collected from electronic devices and sensors in the city.