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Small Business: Top Opportunities for 2021 – Trends and Money

2020 was a disaster. Pandemic has hit businesses and markets pretty hard. Business trends and opportunities in 2021 are about technology, consumer preferences, and behavior.

New trends will help small businesses to grow sales, offer better customer service, and effective operation.

Here are some small business trends and top opportunities to look out for in 2021.

  1. Work from Home and Remote Work

Many people are now choosing to work from home. Companies and employees have realized the benefits of remote work during the lockdown.

So, in 2021, this trend is expected to become the norm for many new entrepreneurs and online workers.

Remote work gives companies more options like hiring remote workers to handle digital jobs. Also, having remote workers mean more savings on electricity, office overheads, and equipment maintenance.

Working 9-to-5, five days a week, will no longer be the norm.

Communication technologies will encourage workplace collaboration when everyone is working from a different place. Employee communication apps will make it easy to video conference, chat, send messages to the team, fill out online forms, etc.

  1. Freelance Work and Gigs

With the rising trend of remote work, the gig economy will grow. Many people are also choosing to do several freelance jobs. Gig work is becoming more and more popular because people like flexibility and prefer to be their boss.

Gig work is very popular with new entrepreneurs. Many people who start working as freelancers, after some time, decide to create their consultancy or professional services business.

With the gig economy, small businesses will no more need to hire permanent employees. Gig work allows companies to hire someone temporarily who can work remotely instead of working at the office.

Gig jobs have many benefits to businesses, including paying lower compensation packages, no need to pay employee benefits, and less equipment maintenance.

  1. E-commerce

With the popularity of online shopping increasing, global e-commerce is estimated to grow exponentially in the next years. So, new entrepreneurs and start-ups should know and use this trend.

These days more retailers are moving from brick-and-mortar stores to online stores and e-commerce portals. (Pandemic and Lockdown Effect).

e-Commerce businesses can generate more sales and increase profits, reaching a new target audience worldwide.

  1. Mobile Devices and Online Shopping

With the new mobile technology and the internet, mobile businesses (Mobile Commerce) are booming pretty fast! Many people are using their phones all day. Also, many consumers are choosing to access online shops through their mobile devices.

Reports show that by 2021, mobile commerce will get 54% of the total e-commerce sales.

  1. 5G Technology and Networks

These days businesses need better, faster, and smarter technology. In 2021, 5G networks will be all over the world and will open new avenues and opportunities for businesses and entrepreneurs.

5G offers higher bandwidth, lower latency, and high download speeds. So 5G makes interactions on the internet more instantaneous, allowing businesses to communicate and get things done much faster.

  1. Social Media Marketing

Many businesses are now using social media to engage with their existing and potential buyers and promote their products or services. With social media marketing, they generate more web traffic, more sales, and more revenue.

Many businesses are investing in social media marketing because they can reach more customers and generate more profits.

Social media are attracting many people, and people like to buy things. So, buying and selling on social media (social commerce) is increasing.

  1. Online Content and Marketing

Many young entrepreneurs like gamers, comedians, musicians, artists, and educators are creating online niche content. They use social networks to create and monetize content and create media outfits for their followers.

There are many sites and platforms to share, promote, media, and content. (gamers have Twitch, musicians have Spotify, and everybody else has YouTube).

Media and content seem to be a good fit for young entrepreneurs.

The great tip for their business success is making relatable, engaging, and shareable content for target audiences.

The new trends and opportunities are about technology development and use. So technology will play a significant role in small businesses’ and entrepreneurs’ success in the future.

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Mobile Apps: Stats and Reasons Why Mobile Apps are The Future [Infographic]

If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.

Here are some reasons why mobile apps are the future

  1. Smartphones and Mobile Apps

These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.

These numbers are growing every year and also keep growing the market of mobile apps.

  1. App Downloads

App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.

In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.

These numbers (stats) show clearly how effective and profitable are mobile apps.

In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!

  1. Mobile Devices – Social Media and Communication

An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.

Social media and communications apps take the majority of users

In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.

  1. Mobile Ads

With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)

Mobile ads are expected to reach 280 billion by 2022.

Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.

  1. TikTok

TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the ​most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).

Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.

  1. Top Apps

The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).

Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).

  1. Mobile Revenue

The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.

The gaming industry is the most profitable sector of the mobile app industry.

Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.

Mobile Apps and Future

Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.

These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.

You need to know about new technologies and trends, so you can predict the future demand for mobile apps.

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Small Business Tips: Effective Types Of Online Business to Make Money Online

A successful online business can increase your income and you have the advantage to work from home. But like other businesses, starting an online business you need to have a plan and also you need to work hard to succeed.

The first step is to figure out how you’re going to make money online. Obviously, you’re going to sell products or services.

Here are some effective types of online business you need to know.

  1. E-commerce Site

The classic eCommerce site can help you to make money online by selling products. You can set up your own online store from scratch or choose one of the online store solutions to start an online business.

  1. eBay Auction Type

Instead of using an e-commerce site to make money online, you use someone else’s. eBay Stores are available, you don’t need one to sell products through eBay. You can sell online by using eBay’s auction system.

All you have to do is register, sign up for PayPal if you wish, and fill out your first Sell Your Item form.

The eBay auction type is attractive to people just starting an online business. People who want to make money online often use the eBay auction system as an easy solution to get started and test demand for the products they want to sell.

Then, if things go well, they move on to an online store through eBay or develop one themselves.

  1. Create a Blog

Blogs are very popular and many people start a blog to make money online. The beauty of blogs is that anyone can self-publish their work online easily.

The standard online business type for blogging is to run ads on the blog pages. Google AdSense is a popular choice. There are many other ways to make money online through a blog.

  1. Service Business Website

The typical service business website combines an online portfolio with a persuasive copy. Often, what’s being sold is the talents and skills of an individual (freelancer) but these are difficult to show online so the mainstays of service business websites are biographies and testimonials. Samples of a person’s work may be included if possible.

If you’re starting an online business of this type, It’s better to use testimonials from satisfied customers as a first step.

It’s become almost standard for those seeking to sell their services online to offer prospective customers free content, such as a newsletter, email, tips or ebook. These are great ways to get to collect customer data and stay in touch.

  1. Info-Site

The info-site is a website that focuses on presenting information (often on a specific topic). The various sites on the About network are examples of this online business type. So these are portal sites such as Yahoo and Excite that serve as directories to the ‘Net and online magazines.

Many people will be interested in the information to seek it out. So they visit the website (info-site) and support it by clicking on or buying something.

Some info-sites make money online by selling their content and others make money through advertising or affiliate programs.

Some info-sites also include an e-commerce mini-site and selling products related to the information the site provides.

An info-site doesn’t have to be huge to be successful.

Tips to Succeed: Create engaging content

You Can Use Many Online Business Types

You don’t have to stick to just one online business type at a time. You can use 2 or 3 types together.

You can incorporate a blog on your e-commerce or service business website, so you can generate more traffic, and increase your sales by giving your business a personalized voice.

Another approach when starting an online business is to have several different sites operating that may use different online business types. You could have an e-commerce site, a separate blog site, and an info-site, all selling the same products and driving traffic to one another, which could really boost your online income.

A successful combination of business websites can increase your income pretty fast.

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Small Business and Christmas 2020: Marketing Strategies to Increase Your Sales

2020 was a pretty difficult and strange year (pandemic) for people and businesses worldwide. But now Christmas is near and the end of the pandemic is closer. Now it’s time to create new, effective, marketing strategies to promote your small business and increase sales.

  1. Help Your Customers

Create useful content that relates to your products or services, and don’t forget customer needs. It’s important to help your customers.

You should only encourage users to consider your products. Avoid hard sales techniques.

  1. Gratitude – Say Thank You

An excellent holiday marketing strategy for keeping consumers dedicated and loyal to your brand is to use gratitude.

Show shoppers and customers how valuable they are to your business. Sending out a thank you email or a physical card can motivate consumers to do their Christmas shopping with your business.

  1. Free Rewards

You can motivate shoppers to not only buy your product but also spend more with your company. For example, if you offer a free item with a $40 purchase, it encourages users to spend more. Rather than buy $20 worth of product, they will spend $40 or more.

The holidays are a time of giving. Highlight special offers, savings, and free promotions to increase your sales during Christmas.

  1. Use Email Marketing

Christmas holidays many businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email campaigns can help them to find the best offers.

You need to engage your subscribers during the Christmas holidays. Send out emails that highlight your promotions, sales, or seasonal products. A simple email can encourage shoppers to spend more money.

  1. Use Social Media and Hashtags

Many people love social media and have a social media profile. You can reach new shoppers and approach your target audience. If you already use social media marketing, you need to optimize it for the Christmas holidays.

Also, use hashtags on platforms like Instagram, TikTok, and Twitter. It’s very effective to use hashtags on platforms that make the most of them.

With hashtags, you can spread the word about your business, sales, and promotions. Also, you can encourage user-generated content by creating a hashtag for shoppers to use when posting a photo or status that features your product.

The right hashtags can help you reach new shoppers who are looking for the perfect gift or best offer this holiday season. With hashtags, you can create more Buzz and “Noise” about your business. It’s a free, effective, promotion!

  1. Use Retargeting Marketing

Many people (96%) will leave a website without making a purchase. This means that only 4 out of every 100 people visiting your site buy your product or services. With a remarketing campaign or retargeting you can change that.

If a shopper likes a product but doesn’t check out (don’t buy) you can send a follow-up email. This email reminds the reader that their cart still has an item in it, which can encourage the user to complete their purchase.

  1. Christmas Emotions and Feelings

Christmas generating a mixture of emotions like happiness, excitement, nostalgia, or childhood memories. A smart holiday marketing strategy appeals to these emotions, which can encourage users to visit your business for shopping.

Share inspirational messages on social media or provide a behind-the-scenes look at how your company celebrates the holidays to create powerful feelings.

  1. Video Marketing

Video marketing is a very effective Christmas marketing strategy. Stats show that 90% of users say that video helps them make a purchase decision.

Adding a video to your website or social media page can help you share your company’s message in a way that invites users to learn more about your brand. Videos are user-friendly too, plus make it easy for viewers to learn more about your products or services.

  1. Promote Your Brand

It’s important to promote not only your products or services but also your brand. Your brand can leave a lasting impression on shoppers. If your business offers exceptional customer service, you can use it as a unique selling point (USP) for your brand.

You can provide your company’s values and what users can expect as a customer. Improve your brand, and you can attract more customers.

You can use more marketing strategies to increase your sales at Christmas. It depends on the type of business.

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Small Business: Tips on How to Grow Your Business in The Pandemic Era [Infographic]

  1. Promote Your Business (But Don’t Forget Pandemic)

The global health crisis (Pandemic) has changed consumer priorities and behaviors. Pandemic has generated new gaps and new needs in the global market. Promote your products and services and show how they might be more relevant or helpful during the crisis or fulfill the new needs of your target audience.

Because of the pandemic, customers want to know which businesses are still operational and if they have solutions for their needs.

  1. Use Social Media

More people are spending time at home and your business may benefit from the visibility of social media platforms. By boosting your online presence on social media, you can promote your products to a wider audience, connect with your customers, keep your brand visible and alive.

  1. Use Live Streaming

These days e-commerce and online businesses are gaining more traction. But some consumers don’t want to buy products because they are not sure about the quality. The effective solution is live streaming.

Popular social media platforms like Facebook and Instagram make it possible to go live with a smartphone. So you can show off a product’s functionalities, quality, or recreate an in-store shopping experience to entice viewers to buy from you.

Live streams also allow your audience to communicate with you and ask questions.

  1. Communication Is Top Priority

Now communication is a top priority (for your team and the customers). You need to have a reliable communication channel that delivers your message as soon as possible.

You can use various digital tools and software to ensure smooth and fast communications.

  1. Create New Business Plan

These days there are many health and safety measures. So it’s important to take a look at your current business plan. Create a new business plan, more flexible and effective, to avoid troubles with your customers.

You can learn new tips from this health crisis and you can update your plans. (Business and Marketing Plans)

  1. Invest More Time in Online Marketing

Lockdowns and quarantines keeping consumers to their homes. These days traditional marketing is not as effective as it used to be. Online marketing can help you to reach your customers where they are. You need to invest more time in online marketing to grow your business.

Social media is a powerful platform to promote your products but you need to create quality, engaging, and informative content. Also, you can use paid ads, or video to improve your brand’s visibility.

It’s important to create an SEO strategy to optimize your content for better search engine rankings.

  1. Digital Marketing

Digital marketing can help you to generate new leads. Powerful lead generation methods include sharing engaging and informative content and hosting digital events, like webinars and podcasts.

Also, you can use video conferencing. With effective digital tools, you can build long-term relationships.

The pandemic has changed the way businesses operate. The right strategies can help your business overcome the crisis and keep growing.

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