Tag Archives: social

Social Media Marketing: Tips on How to Generate Targeted Traffic [Infographic]

Social Media Marketing: Tips on How to Generate Targeted Traffic [Infographic]

If you want to generate targeted traffic with social media, you need to create helpful and informative content to attract your target audience. A very simple but very effective strategy. Forget hard-sales and promotion. You need to be helpful and not promotional.

Here are some effective tips about how to generate targeted traffic with social media marketing.

  1. Help People. People don’t want to buy your product! People want to solve a problem that they have. Make sure that your product and your website are focused on solving that problem (or problems).
  2. Publish high-quality content regularly. It’s better to post 1-3 amazing posts every month than 4-6 mediocre posts. Dedicate the time to write amazing content. You need to create high-quality articles to attract more interested people.
  3. Use effective titles for your content. Especially if you want amazing Social Media traffic, you need to find titles that trigger emotional responses.
  4. Create a quality eBook and embed links to your content. A good eBook is not 10 pages long, it’s 50-100 pages of expert content.
  5. Give free stuff away. Free software works wonders for traffic. Attention! A Free 30 Day Trial is not free. Lite (free) versions of the software are pretty effective and excellent sources of traffic.
  6. Write informative, interesting, content that your visitors want to read. Discover the interests of your target audience. (Amazing Results)
  7. Think about something that will go viral – informative infographics, funny content, a brand new concept, etc. Then create a killer article or video and publish.
  8. Research the keywords you want to target (use Google Trends or Google Keyword tool) and use them within your articles. It’s very effective and you will generate organic search traffic and higher rankings.
  9. Stop being so serious when writing content for the web (have some fun). Visitors want to be entertained and informed too.
  10. Use the 80 – 20 rule. Creating amazing content is only 20% of the work. Your main job (80%) is promoting it. You need to spend 80% of your time getting the content out there in all ways possible.

Publishing the content and hoping for traffic is not a successful strategy.

  1. Build relationships with people who would be willing to share your content. They are searching for great content. So provide them the quality content they need.
  2. Create and upload relevant presentations to SlideShare – Scribd (Embed links to your website)
  3. Find directories or forums relevant to your niche and submit them to.
  4. Make sure your website is mobile-friendly. Facebook, Instagram, or TikTok gets most visits via smartphones. Also, Google loves mobile-friendly websites. You can rank higher on Google.

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How Hackers Steal Your Data From Social Media [Infographic]

How Hackers Steal Your Data From Social Media [Infographic]

Do you know the dangers of Social Media? Social media platforms are so popular that some people have become addicted to them. Many people enjoy spending time on social media, but also there are many hackers on social media platforms and they want to steal our private data.

There are many methods and tricks that hackers can use to steal your data. Here are some tips you need to know about how hackers can steal your data from social media platforms.

  1. Malware

Many types of malware can be used to steal your personal information (data), like info stealers, banking malware, and more.

Most times they focus on login credentials, credit card information, browser auto-fill data, and cryptocurrency wallets. Some malware can extract specific file types such as PDF, Word, Excel, and text files and transfer them to a remote control server.

Malware typically spreads via malicious email attachments, downloads, and pirated software. You can keep your system safe from malware with a proven antivirus program.

  1. Phishing

Phishing is an old way that hackers try to extract sensitive information such as login credentials, credit card information, etc.

In a typical phishing scam, attackers pose as a reputable company such as Microsoft or Amazon and claim there’s an issue with your account. The message encourages you to click on a link where you can resolve the issue by confirming your password or entering your credit card information.

This data is sent directly to the hackers, who can then gain access to your real account and your information.

Phishing attacks are typically delivered via email, but they can also use social media, text messages, and phone calls.

  1. Weak passwords

Hackers can also steal your data by cracking the passwords of your online accounts. Here are some common ways.

Password leaks: When major service providers are hacked millions of passwords have leaked. Many people are using the same password for multiple services. So hackers can simply use the leaked login credentials to try to gain access to the users’ other accounts. 

Brute force attacks: Hackers use tools or programs to input every possible combination of characters until the correct password is guessed. The shorter and weaker the password, the quicker it will be cracked by a brute force attack.

Keyloggers: Attackers use data-stealing malware to track keyboard input data and steal your passwords.

Phishing: Hackers use common tricks like email to steal your username and password. Phishing attacks can appear real.
  1. Unsecured Connections

Hackers can also steal your data from unsecured connections such as public Wi-Fi networks.

Man-in-the-middle attacks: Hackers can steal your data by positioning themselves in the middle of your connection to public Wi-Fi. Attackers can access any information that passes between you and the websites you visit while connected to the Wi-Fi network. 

Rogue hotspot: Hackers can set up a Wi-Fi access point that resembles a legitimate hotspot. Hackers also can use the rogue hotspot to distribute malware or whatever they want.

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Social Media Marketing Tips for Your Small Business [Infographic]

Social Media Marketing Tips for Your Small Business [Infographic]

Your successful small business needs an effective social media marketing strategy. So you can build a big follower base, increase your reach, and generate more sales. Also, you need to create quality and relevant content to attract more followers.

A social media strategy can grow your small business pretty soon. These days almost 3 billion people use social media. This means that most of your customers are online and using social media every day.

Here are some social media marketing useful and effective tips you need to know.

  1. Understand Your Customers – Target Audience

Today, your customers are not what they were yesterday. With demographics changing every day, a social media strategy needs to be dynamic and effective to serve different audiences. Understanding your customers is pretty important before you create your marketing strategy.

  1. Be Flexible – Test and Try New Posts

One of the most unknown social media tips for small businesses and marketers is to be flexible. Keep on changing the post frequency, type of content, targeting options, etc. until you find something that works. Being flexible delivers the best results on social media.

  1. Use Contests – Giveaways

Creating a contest or a giveaway is something pretty effective and every small business should try to use often these tips. Giveaways and contests can generate better engagement and increase your sales.

  1. Study the Competition

Another important social media tips for small business is to study the competition. The competition has some of the best social media content that you can learn from. Find their posting schedule, the types of posts they create, their engagement, and create a similar strategy.

  1. Interact and Connect With Your Audience

Connecting with your audience is an excellent way for small businesses to maximize their social media presence and attract more followers. You can interact with your followers on all social media platforms.

  1. Optimization

Optimization is a very important tip to success on social media. Use A/B tests for social media posts and ads. Discover how other businesses are using optimization tips and techniques.

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Social Media: Tips on How to Get More Followers on TikTok [Infographic]

Social Media: Tips on How to Get More Followers on TikTok [Infographic]

There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.

Here are some effective tips about how to get more followers on TikTok.

  1. Content Is King

Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.

  1. Build A Community

For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.

So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.

  1. Use TikTok Trends

TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.

  1. Create Your Trends

If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.

  1. Use the Right Hashtags

Hashtags act the same way on TikTok as they do on other social media platforms.

There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.

Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.

  1. Post Original Content

You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.

Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.

  1. Post at Peak Times

It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.

Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.

  1. Cross-promote

It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.

  1. Find Influencers – Influencer Marketing

Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.

  1. Use Call-To-Action

People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.

You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.

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Social Media Guide: Marketing Mistakes to Avoid in 2020 [Infographic]

Social Media Guide: Marketing Mistakes to Avoid in 2020 [Infographic]

Social media platforms are changing pretty fast. So also fast are changing customers’ expectations. It’s very important to understand how you can react to these changes and how to create an effective social media marketing strategy to promote your business.

Here is a guide about how to avoid the most common social media mistakes in 2020.

  1. You Don’t Create Interesting Content

You need to create meaningful and interesting content. It’s not enough to just talk about your brand, your products, or your services. Customers want to be entertained and to read interesting information.

They don’t want to receive ads and promotional messages from brands. You need to know the type of information that is relevant and useful to your followers.

  1. You Don’t Mix Your Content

Producing the same type of content over and over is a mistake many brands and marketers are often making. It can be hard to find the time to think of something new, and it’s quicker to keep doing the same thing.

It’s very important to design a good mix of different types of content.

Decide what types of content you want to produce. Video and infographics is a great way to keep your content fresh and interesting.

  1. You Don’t Know Your Customers

If you know and understand your customers you can create content that will be pretty attractive and effective too. Using analytics available on social media platforms can give you valuable insights into who your customers are and how they behave.

Also, it’s very important in building relationships with your customers. That’s the true meaning of social media.

  1. You Don’t Optimize Your Posts for Each Platform

You need to optimize your content for each platform, even if you’re posting the same ideas to each social media platform. This means adjusting text length, the style of writing, the focus of the content, and the images, too.

The best image sizes can vary from platform to platform, so make sure that you’re double-checking those requirements before posting. Simple mistakes are often the most common. Always check the spelling and grammar in your posts.

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