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Video Marketing: How To Create A Live Video Marketing Strategy [Infographic]

Live video is very popular and attracts many more people than photos or images. It’s a great advantage to your business to create an effective live video marketing strategy. You can promote and grow your business successfully.

Stats show that people watching live video 3 times more than non-live video. Also, live video content generates more engagement than other types of content.

  1. Live Video: Why is so effective?

Live video is a huge hit and very effective because social video keeps growing.

Facts and stats you need to know about social video.

62% of people prefer to watch a video than reading text
84% of businesses use video as a marketing tool
93% of mobile video consumers share videos with others (friends, family)
Video campaigns on Linkedin have 55% view rates.
79% of people watch online videos every week, and 57% view online videos every day.

People are loving live video content. It’s more direct, real, interactive, and more personal than text or images. It allows you to answer people’s questions in real-time and help you to build trust much faster. Also, you can reach your target audience and interact with them.

  1. How to Promote Live Video

a) You can use Facebook live video. Facebook has an effective two-person live broadcasting feature, which allows you to host interviews and more with another person, live!

This feature is amazing because you can borrow another person’s audience. You doubling your viewers.

But if you already have a large Instagram or Twitter following, then start with those social media platforms.

Important Tip! The best time of day for Facebook live or Instagram live stories depending on your audience.

b) Instagram Live Stories

You can use the app to live stream right from your phone, almost exactly like Facebook live.

It’s better to use all the live streaming channels once you understand how they work. If you interact with various and different audiences will help you to increase brand awareness, increase your traffic, sales, and become an authority in your niche.

Here’s Instagram’s official launch video which shows you how to use Instagram live:
BONUS: Take a look at the most irresistible Instagram captions from the world of eCommerce, and understand why they work.

c) Periscope. Periscope is Twitter’s live-streaming app.

With over 10 million registered users and 2 million daily active users, Periscope can help you to grow your reach and your business.

  1. Useful and Effective Tips

You’re probably wondering what to do on a live stream or how to create an effective, attractive, live video.

a) Go behind-the-scenes

Building trust with your target audience is your number one priority. Without trust, people won’t buy from you, read your content, or engage with your business. It’s very simple. No Trust – No Business!

A great way to build trust is by showing a behind-the-scenes story. (your business and your life daily). People love feeling connected to the people behind a brand. It’s one of the easiest ways to give them that feeling of connection.

Many successful marketers have said. If you want to build trust with your audience, give them an exclusive behind-the-scenes look at your business.

b) Use live interviews

Interviews can be amazing traffic sources because you’re doubling your audience right away, without cost!

Also, interviews with big names (successful marketers, influencers, etc) give you instant recognition and authority in your niche.

If you’re not sure who to interview, use Google and social media to find influencers in your niche.

c) Use Tutorials

Creating a tutorial on how to do something is a great way to increase engagement. It helps your customers and your audience to get more useful knowledge (you teach useful tips and techniques) and also, you can generate more sales.

d) Use Interactive Q&A (Questions and Answers)

An interactive Q&A can help you build trust with your customers and audience.

It’s very important to remember when hosting a Q&A to choose a specific topic for your audience to ask questions about. If you leave it open to any questions, you may get questions about completely irrelevant topics.

e) Launches & Announcements

People love to feel like they’re special or exclusive. They want to be part of the exclusive group that gets first access to special things and wants to be there for big announcements.

Give them that feeling they desire! Make them feel special. Reveal big things on live video to your target audience. They will promote your business for free! They are your best, free, advertisement!

  1. Extra Live Stream Tips And Practices

Here are some extra practices and tips you need to know.

a) Call people with their name

People love hearing their name. This is especially true when watching a live stream. Hearing your name while watching a live stream is a great feeling because it shows the person talking knows you are watching.

b) Welcome new viewers

Welcome new viewers to your video. (But this isn’t practical when you have hundreds of viewers)

c) Look at the camera

Pretend the camera is someone you’re talking to. Eye contact makes you seem more trustworthy – looking off to the sides or somewhere else makes you seem shady or conspicuous.

Live video streaming has changed the way consumers interact with businesses and brands. People these days are more comfortable getting on camera and engaging with others on camera.

Create a new marketing plan and include live video in your business marketing strategy. Use the great advantage of live video to promote your business.

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YouTube Video Marketing: Effective Ranking Tools You Need to Know

YouTube is the best video platform to upload and promote your video content. But uploading great video content on YouTube is only half the battle.

If you want your videos to rank well you need to know how to find the best keywords, how to create attractive titles and descriptions, and also spy your competitors. The competition in video marketing is very high.

Here are some of the most effective and useful ranking tools for YouTube videos.

  1. TubeBuddy

TubeBuddy is the most effective and popular tool for tracking YouTube video rankings. Their software platform integrates right into YouTube’s website and provides a variety of tools that helps marketers to make their videos more engaging.

  1. SEMrush

SEMrush is a great digital marketing tool that offers more than 40 different tools and reports to help you monitor and optimize your site for search engine rankings. You can track traffic, rankings, domain authority, and backlinks.

  1. VidIQ

VidIQ is a very effective tool. It helps you to grow your channel by delivering YouTube analytics. Also, it helps you to create SEO-friendly titles, descriptions, and tags using vidIQ’s SEO feature.

  1. YTCockpit

YTCockpit is a very useful online platform where you can find top keywords and publish videos on YouTube. You can get data from YouTube Suggest and Google Ads. Also, YTCockptit can analyze hundreds of videos each minute and generate the top 20 ranking videos instantly.

  1. AccuRanker

If you need to grow your organic traffic and win your competitors then you need to use AccuRanker. It can help you to filter your data in various ways and track your keywords.

  1. GeoRanker

GeoRanker is an effective tool that allows users to research, collect, and track local SEO across many locations. You can monitor where and how your page ranks in Google.

  1. Rank Ranger

Rank Ranger takes custom SEO and analytic data to a new level. Rank Ranger aligns with your company’s specific needs and preferences. It helps you to create a better SEO strategy and improve your video rankings.

  1. YouTube SEO – Chrome Extension

YouTube SEO Cheat Sheet. A Curated Collection Of SEO Ranking Factors & Tips to Optimize Your YouTube Videos

You can optimize your YouTube Videos to get higher search engine rankings and also get more traffic. You learn how to optimize your YouTube video titles, description, and tags for search engine traffic (and suggested video optimization).

You’ll discover some extra CTR (click-through rate) optimization tips and techniques to improve click-through rates from Google and YouTube.

These ranking tools will help you to improve your video rankings, increase your traffic, and reach your target audience.

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The Future of Video Marketing: The Power of Interactive Videos

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These days videos are the most effective marketing tools. Many stats and facts have proved this many times. Many businesses and marketers know the power of video marketing.

Now you can use a new, pretty powerful, kind of video. They are interactive videos.

Interactive videos generate user interactions through clicks, touch, etc. Interactive videos are very powerful because now videos have become pretty engaging and attractive like never before.

Your customers or video viewers can navigate through your videos. You can make a video about the benefits your product offers and include various links in the video itself. These links can direct the customers to explore certain features of your product in more detail, take them to the buying page, show them other variants, etc.

You can see how your customers can navigate through an interactive video to learn about the product features that matter to them.

You can make things easier and more attractive for your customers. Help them learn and navigate through the video content at their own will.

Interactive videos offer many benefits for organizations too. You can now include “call to action” in a more effective manner. Showcase a variety of things in a single video and add links to explore or purchase the products right away!

You may also include a link to download a catalog, in the video itself.

Interactive videos can be customizable to a whole new level. It is difficult to narrow down to something that each one of your prospective customers will like because everyone is different.

Interactive videos provide better control to the viewers, they have the liberty to shape the video as they go forward.

Intelligent marketers know that it’s good to educate their customers and leading organizations are always looking for effective ways to train their employees. Interactive videos are great for both these purposes.

A video can start with an overview of the topic and then provide the viewers with options to jump to the sub-topics that interest them. Drawings, annotations, labeling, etc. are an integral part of such videos.

Learners have the option to deep dive into one topic or clear doubts on the other. Interactive videos can also include a quiz at the end of the session.

Also, you can create personalized videos. Interactive videos can get data from viewers and modify the content accordingly. Viewers can change the language or theme of the video.

For instance, your video may ask for the name, gender, age, and occupation of the viewers. Accordingly, it can address the viewer by his/her name and display content based on the interests of the people of that gender, age, and educational background.

Many businesses have been taking advantage of these videos for the past few years. Pepsi, Loui Vuitton, Philips, and various other brands have produced interactive videos and have received a great response.

It’s very important to create interactive videos to increase visibility and traffic. Why not sell it!

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Work From Home: How to Make Money With Membership Sites [Video]

Many people think that they can make money from a membership site only from the monthly subscriptions. But this is not true, there many ways to earn money with membership sites.

Important Tip. You have to realize that your members are customers. You need to help them. They are your business!

Here are some tips you need to know about how to make money with membership sites.

  1. Affiliate Marketing

Affiliate marketing is a very effective way to make money and works pretty well within the membership site model. Because you’ve built trust with your members. They know that you offer quality, help, and value.

Choose affiliate offers that are relevant to your membership site’s niche.

It’s all about relevance. A Simple Marketing Principle

Ebooks, video courses, trends, tips, and informative reports will add value to your members and boost your sales.

  1. Sell advertising

You can charge a small fee per month to your members or advertisers to display their display ads on your site. You can display advertising in the sidebars and just under the header of your membership site.

Create an “Advertise On This Site” link on your site pages. You can talk about advertising in your newsletter, forums, PR, etc.

  1. Offer Coaching

Many people will want or need more help (know-how) or knowledge on certain topics.

You can offer exclusive one on one coaching for members who want that extra help. You can charge this as a one-time fee or as an additional monthly subscription.

  1. Sell Your Products

You can make sales by creating products around interesting and profitable topics and offering them to your members.

For example, if you’re running a membership site on weight loss you can create a special report about easy ways to lose weight or how to lose weight in a week. You can also sell the same report at a higher price to non-members to drive traffic back to your website.

For even greater results, you can sell the reported licence so other people can sell it to their lists and thus promote your membership site that is mentioned inside the report.

The ideas are limitless. You can make money with special reports and grow your business.

  1. Sell Your Content – Articles

Once you’ve built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report.

You can create PLR products with your content. It’s a very easy and effective way to make money and get new members for your website.

So you can create several streams of income from your membership site and attract new members. Your success is to make money with membership sites and grow your business. First Step To Success. Take Action Now!

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TikTok Marketing: Tips and Stats for 2020 [Infographic]

TikTok is a very popular social media platform where users can create short video clips to share with their friends and followers. Users can scroll through millions of different videos on the platform, which can be easily searched and categorized.

Also, user videos can be tagged with hashtags, which allows for a quick and easy way to search for videos. TikTok users also can interact with other users’ content like any other social media platform. TikTok is designed for sharing videos, and not images or text content.

If you want to create good quality content that your audience will enjoy watching and share, you need to know as much about them as possible. It’s a psychology effect: by knowing about your target audience’s problems and concerns, you can provide the solution to these issues, they will trust you.

You need to create and share high-quality content to gain new followers and grow your audience. The key to creating popular TikTok videos is to create content that will hook the interest and engage your viewers.

User-Generated Content

One of the best strategies you can use on TikTok is to share user-generated content. The same strategy can be used by brands, allowing them to easily leverage TikTok’s native users into creating and sharing content for them.

TikTok and Hashtags

Like most other social platforms, TikTok allows its users to tag their content with hashtags. When a user tags one of their posts with a hashtag, it makes it possible for other users to see that post anytime they search for that hashtag.

TikTok Stats

  1. Teens Love TikTok

Stats show that 44% of 13-16-year-olds are TikTok users. If you want to reach young teens you should include TikTok in your social media marketing mix.

  1. Users Spent Many Hours on TikTok in 2019

Reports show that people spend more than 68 billion hours on TikTok in 2019. If you think to advertise on TikTok a trend is that people are eager to use TikTok and stay engaged with it for substantial periods.

  1. TikTok Portrait Ads Generate More Engagement

Stats show that portrait TikTok ads got seven times the engagement compared to landscape and square advertisements. Also, you need to know that rich messaging sent by e-commerce brands is very effective too.

  1. TikTok Increase Engagement More Than 27% Because of COVID-19

Stats show that TikTok got an increase of more than 27% between February and April 2020. Because more people trying to find entertainment and stay connected during the COVID-19 pandemic.

  1. TikTok Has About 800 Million Monthly Active Users

Stats show that TikTok now has approximately 800 million people who use the app every month. That’s pretty effective for your marketing campaigns.

  1. TikTok’s Adult Users Have Doubled and Keep Growing

TikTok marketing stats show the popularity of the app among teens. But new research indicates that usage among adults has doubled and keeps growing.

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