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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

  1. Optimize Image Size (SEO-Friendly)

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

  1. Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

  1. Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

  1. Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

  1. Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

  1. Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

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Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

Affiliate marketing is still very popular and profitable but the competition is more fierce than ever. You need to improve your affiliate marketing strategy if you want to succeed in the competitive digital marketing world.

People get bored with the promotional content that marketers are serving to them. If you want to connect with people, earn their trust, and generate more sales you need to write quality and attractive content.

Affiliate Marketing Tips: How to Create Amazing Content

Here are some tips about how to create attractive and amazing content.

  1. Create Attractive Headlines

The headline is the first (important) thing that your audience will see. Without an attractive headline, you cannot engage your audience and they will not read your content. You need to impress them immediately.

Write headlines that will make your audience say “this is exactly what I need!”

Attractive headlines are:

Direct

Builds curiosity

Mentions the key problem (pain points)

Compels with an enticing offer

Evokes urgency

Asks questions

The main assignment of the headline is to impress your readers and give them a reason to read your content.

Write several headlines as a variation on a certain topic. Then, choose the more attractive headline.

  1. Use the Right Style and Tone

Writing in a style and tone that resonates with your target audience will help you to build trust and generate engagement.

Look for your target audience’s comments, posts, and reviews. Pay attention to the idioms they use, their writing style, and even the type of humor they best respond to. Those details can help you to create content that sells.

Many successful affiliate marketers and experts say that you get to know your target audience before you start writing the copy.

  1. Sell the Solution Not the Product

Salesy copy doesn’t work anymore. Readers want to feel understood and appreciated. They want solutions, not hard sales content. You need to provide a useful solution to solve their problem.

Identify your target audience’s pain points and help them.

How to find the pain points.

Asking questions on Quora or Q&A sites

Creating polls on social media

Go to forums where people discuss such products

If you know the problems (pain points) of your target audience it’s very easy to provide solutions (products or services) and increase your sales.

  1. Use Relevant Keywords – SEO Strategy

SEO (search engine optimization) and attractive content work together. If you want to generate sales with your affiliate marketing strategy, you need to drive traffic to your content.

You need to use relevant keywords. The keywords will help search engines to drive targeted traffic to your posts.

It’s better to use long-tail keywords. They are phrases that consist of 3-5 words.

Long-tail keywords are more specific and descriptive. So you’ll drive more targeted traffic to your content.

Attention! long-tail keywords don’t mean that you should sacrifice the copy’s quality. If you find it difficult to use long-tail keywords in the content or if you have not the time then you can hire a professional writer.

  1. Tell a Story

One of the important characteristics of successful affiliate marketing content is engagement. How to write engaging content? Use the storytelling technique.

Reading a story is entertaining and engaging. A story makes the readers stick to the end as they are curious to find out how the story ends. The stories sell emotions and even dreams. Don’t forget how popular and successful are Instagram Stories!

  1. Talk About The ‘Benefits’

This makes a huge difference to your readers. The majority of customers are interested in benefits. You need to make clear the benefits of what you’re selling. If you don’t explain the benefits and the value they will not buy!

  1. Last Tip

You need to drive people to your content and also you need to build trust and positive emotion that will lead to a purchase. That connection between your writing and the readers can be very effective and profitable.

It’s essential to create amazing content, boost your sales, and improve your affiliate marketing strategy.

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SEO: 7 Tips on How to Create a Successful Link Building Strategy

SEO: 7 Tips on How to Create a Successful Link Building Strategy

Link building or backlinks is essential for a successful search engine optimization (SEO) strategy. These days, you need to create a high quality linking strategy, if you want to rank higher in search engines.

Backlinks will help search engines rank your content and also will help your website to improve trustworthiness and reliability.

SEO: How to Create a Successful Link Building Strategy

Here are some tips and practices on how to create a successful link building strategy.

  1. The Skyscraper Technique

The skyscraper technique is a common method for online brands and businesses to promote their expertise through great content and high-quality links. It has some of the basic elements of backlinking, the skyscraper method does things slightly differently.

The technique starts with sourcing a credible and popular content topic from a niche related to yours. The next step is creating and publishing a better article or blog post on that same topic on your website and promoting your content to high-value platforms to achieve backlinking success as the article from which you drew inspiration.

The skyscraper technique might sound simple, but it isn’t. Your content has to stand out and offer real value to your readers if you want to attract quality backlinks.

  1. Benefits

The skyscraper technique is very effective. By boosting the reputation of your website’s content, it can help grow your ranking in Google’s search results for keywords or phrases related to your niche.

By building high-quality backlinks using the skyscraper method, you can reach interested readers and target audiences that looking for reputable information resources. So you can increase your targeted traffic.

Also, the skyscraper technique can help you to overcome the common blocks of writers. Like what topics to write about and what keywords to choose.

Remember, you’ll have to find articles in your niche that have a strong backlink profile. This research should give you an idea of what to write about and how to create unique and high-quality articles.

The skyscraper technique can help you to increase website traffic through SEO, boost lead generation, and generate sales.

  1. How to Create a Skyscraper Technique to Build Backlinks

Find a Topic and Relevant Content

First, you’ll need to find content that is successful and then create your content around the same topic. You need to find relevant content with lots of backlinks but you need to create better and high-quality content.

Use Guest Posting

Publishing the article on your blog and waiting for the backlinks to come naturally might take months or even years! It’s better to be proactive by finding guest posting opportunities.

Backlinks aren’t free you need to earn them. If you can build a portfolio of guest posts that link back to the relevant article on your website, you’re already on your way to success.

Every backlink is an upvote that Google and other search engines are using to determine how good your content is and how high your website should rank.

Improve Your Content

Content marketers often don’t like to create new content on topics that have been covered before. But this doesn’t mean to write a completely different article from scratch.

If you already have some ideas or you know new tips you can add them to your old content and create a brand new piece of informative content.

If you like to create a more detailed piece of content, here are some elements you can use to make it more comprehensive and informative:

Lists and steps

Goals and explanations

Examples and use cases

How-to’s and tips

As a savvy marketer, you have to write about topics that you know very well. Also, your articles need to be evergreen and provide value to your readers.

  1. Use Socia Media

You can also use more channels to improve your content’s reach and visibility. Social media platforms like LinkedIn, Twitter, and Instagram are great for improving reach and promoting your work to a new audience.

  1. Use Infographics

These days top-ranking websites and others use infographics. You will get more attention with an infographic than with a 2000 word blog post.

You can attract more interested people (traffic) by creating infographics with stunning images. Also, your readers can share your infographic and generate more backlinks to your website or blog.

  1. Use Press Releases

Writing press releases can help you to earn backlinks. A decent press release can generate some backlinks from high-authority websites.

  1. Last Tip

The skyscraper technique isn’t a guarantee of backlinking success, but it’s a tested strategy that many marketers are using it.

When done correctly, this technique can double your organic traffic. You can build quality backlinks pretty quickly.

It’s up to you to decide how to build quality backlinks. Search for new tips, techniques, and trends. Don’t forget that the online world and marketing are changing pretty fast.

Search and discover new ways to create a successful link building strategy to grow your business and achieve higher rankings. Take Action Now!

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SEO: 5 Tips on How to Generate More Sales with SEO Intent

If your traffic strategy doesn’t generate sales or leads is unuseful. You need to create a successful SEO intent strategy to connect effectively your content and your user’s intentions.

User intent is a little bit mysterious or difficult because it changes constantly and you need to rethink your strategy. Google updates their algorithms very often and you need to change your strategies too.

SEO Tips: How to Generate More Sales with SEO Intent

Google BERT now applies to almost all the queries. BERT it’s an AI engine based on natural language processing that helps understand the intent of each query. (But many marketers and website owners think that Google hates them!).

Here are some effective tips about how to generate more sales with SEO intent.

Intent Categories and SEO Content Strategy

  1. Informational Intent – Educate Your Users

The user wants to learn something. Their queries will start with: what, how to, why, when, who. These words don’t have to appear in the query.

For this type of intent, you need to create in-depth posts, to help users to find the answers they need. They are ideal if you’re trying to educate users on your industry, your products, or services.

  1. Transactional Intent – Quick Sales

When you want to sell something quickly, this is the perfect user. Transactional intent shows that the user is ready to buy.

If you write about pricing in your blog posts, make sure to add visible links and CTAs to the sales/product pages. You don’t want to annoy a user who’s ready to buy with lengthy or boring articles that don’t sell what they’re looking for.

  1. Navigational Intent – Lazy Search

Also known as the lazy search. Users know exactly the page they want to be on. It’s just easier to type in the name in the search bar instead of the navigational bar.

You can create a comparison page between your product/service and your competitors. Get backlinks to it and write enough to get it to rank higher than the competitors’ page. It’s a common practice for many marketers and businesses.

Also, you can use PPC ads to show your website as an alternative to the competitors’ services/products that users are looking for.

  1. Local Intent – Local Marketing

Local intent means that the user is looking for something in the local area. It can be a supermarket, a coffee shop, or even a local hotel. Sometimes, the local intent will have a location included, but other times the users will only rely on geo-tracking to get the right results.

If you have a local service, make sure to mention this on all your pages and in blog posts.

Also, you need to update your Google My Business page and keep your contact information up to date.

  1. Use The Right Keywords

Using the right keywords is crucial. Search has changed quite a lot in recent years. And perhaps the most significant of these changes is that context and content value are key ingredients for a successful SEO intent strategy.

Every time you come up with a new blog post title or a new keyword, ask yourself about the intent of the person typing this in the search bar. Do they need information? A definition? Are they ready to buy?

Then adapt your content to this intent. Not all pieces of content are designed to sell directly. But they should be attractive and informative. So they will drive the user to your sales funnel.

Also, you need to know new tips and trends about SEO and search engine algorithms. Don’t forget that technology and the online world are changing pretty fast. You need to improve your SEO strategy to grow your sales and your business.

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How to transform your content into Great Videos