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E-Learning: 7 Trends and Future of Online Learning [Infographic]

For those who don’t know what it is, eLearning refers to learning that use electronic tools and apps to create a more dynamic, engaging, and learning environment. eLearning is using interactive whiteboards, online classes, video lessons, and so on.

eLearning is popular because helps people of all ages to get the knowledge they need. eLearning is changing and get improvements constantly.

7 Trends and Future of Online Learning

Here are some trends about the future of eLearning and how it affects peoples’ lives.

  1. Adaptive Learning – Personal Learning

Adaptive learning is a style of education where resources, activities, projects, etc, are tailored to each student’s needs. It’s very useful and attractive.

Already, the major eLearning platforms are offering adaptive learning services.

  1. Social Learning

Social learning uses human interaction and group dynamics to create new types of education. Online forums, class-wide chatrooms, etc. Collaboration has never been more productive and efficient.

Now, teammates can offer insight and support from anywhere, whether it be their classroom, their homes, or in a coffee shop.

  1. Video learning

There are three types of learners – visual, auditory, and kinesthetic.

For many years auditory learners were the only group that served by the standard classroom format. With the advent of eLearning, video learning becoming more popular, effective, and useful.

From video-based lectures to instructional videos, video learning will become the future classroom.

  1. Artificial Intelligence

Artificial intelligence, or AI, is changing the world. Today with Apple’s Siri, Microsoft’s Cortana, and your everyday text-based chatbots, AI has affected many people and businesses around the world.

AI not only can guide students through courses but also can generate learning predictions and learning personalization.

  1. Gamification

Learning is always more interesting when it’s fun. Gamification means eLearning is trying to make education fun!

It isn’t all about fun and games. Gamification can provide an immediate application of, and interaction with, the material. When understanding is up, so too is engagement, retention, grades, and overall classroom happiness.

The game-based learning solutions will continue to be implemented in classrooms, both digital and physical.

  1. Mobile Learning

The evolution of mobile learning, or mLearning, is a new trend you need to know. Not too long ago, your mobile device was used for simple phone calls. But today, mobile devices are changing. Almost everything is possible even eLearning.

In mLearning, there is still a bit of a way to go before it becomes fully viable.

mLearning architectures still need to find ways to embrace the same learning facets trends that eLearning managed to do before it can become widespread and commonplace. In the future, mLearning will grow and will become huge.

  1. Augmented Reality and Virtual Reality

360-degree visuals, graphics overlays, explorable interface, are just a few applications of augmented and virtual reality used in eLearning.

In practice, augmented and virtual reality allows practitioners of eLearning to immerse their students into the subject matter. Regardless if it involves mathematics, science, history, or literature.

Video learning, gamification, and mobile learning have never been so immersive when paired with augmented and virtual reality, and the technology is improving all the time.

We are at the beginning of eLearning and we don’t know how future technologies will change the learning and the studies but, surely, eLearning will grow and will help many people worldwide.

The benefits of eLearning are clear. Giving students a fun and unique way is important to not only making sure they learn best, but they are happier in their educational experience.

The eLearning industry is one of the fastest-growing industries these days. During the pandemic, people have been focusing more on online learning platforms. They are looking for a new way to learn something useful every day while staying connected with other fellow learners.

More Details.

Also, How to transform your content into great videos.

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Marketing Trends and Techniques in 2021: How to Improve Your Business [Infographic]

Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?

Here are some new trends and techniques you need to know if you want to improve your business in 2021.

Marketing Trends and Techniques in 2021

  1. Transparency

Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.

  1. Influencer Marketing

Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).

Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.

  1. Video

For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.

Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.

  1. Marketing Automation (AI)

Companies and brands will automate with the help of AI and machine learning.

Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.

  1. Data-Driven Marketing (Analytics)

The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.

  1. Internet Privacy and Data Security

Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.

Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.

  1. Remote Work

In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)

Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.

Reports show that remote work will rise and keep growing in 2021.

  1. Future of Events (Hybrid Events)

Events will become hybrid and offer both online and in-person experiences.

Streaming will also keep growing.

  1. User-Generated Content

User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.

Also, UGC can be used in creative ways in brand communications.

  1. eCommerce (keeps growing)

The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.

Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.

Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.

Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.

More Details

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

  1. Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

  1. SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

  1. Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

  1. Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

  1. Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

  1. AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

  1. Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

  1. Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

  1. SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

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Blockchain: What Is? Hype and Benefits You Need to Know

Blockchain, it’s one of these popular buzzwords but with limited understanding: Artificial Intelligence. Big Data. Machine Learning. Blockchain. We have heard it many times these words but we don’t know what means.

What is blockchain?

Based on a peer-to-peer (P2P) topology, blockchain is a distributed ledger technology (DLT) that allows data to be stored globally on thousands of servers – while letting anyone on the network see everyone else’s entries in near real-time. That makes it difficult for one user to gain control of, or game, the network.

For businesses, blockchain is the promise of transactional transparency. The ability to create secure, real-time communication networks with partners around the globe to support everything from supply chains to payment networks to real estate deals and healthcare data sharing.

Blockchain is a public database stored on millions of computers. Blockchain allows digital information to be distributed securely. Every communication is verified through a peer to peer network, instead of using a centralized authority. (A big data store)

The “block” in the blockchain is the digital item being sent, and the “chain” is the public database. Unlike a shared Google document that allows you to revert to previous versions, once a block is added to the chain, it cannot be altered.

No complex definitions here, only 3 core tenets: transparency, decentralization, and immutability.

Transparent, decentralized, immutable transactions will have a great impact on the way society perceives the socioeconomic ecosystem.

Blockchain is revolutionary because it has the potential to remove perception gatekeepers: the middleman. Increased transparency results in increased financial, online, and physical security.

Getting rid of mediators saves communities time, money, and protects their privacy. Traditionally, banks charge transfer fees, and credit cards charge processing fees. Imagine banking without banks, conducting real estate without brokers, or bypassing utilities when purchasing energy.

Companies often collect data about their customers, offline or online.

People don’t know what data is being collected or who it is being shared with. Decentralized transactions also mean moving sensitive data away from centralized storage.

Blockchain can minimize fraud by reducing human error, and giving people more control over their finances and identity. People will have increased trust in their economy, shifting beliefs, shifting cultures, and sparking a worldwide revolution.

The benefits of blockchain are tenfold on a global scale. In developing countries steeped in governmental corruption, perception is everything. Charities will be more prone to offer aid if they can trust where their funds will be dispersed.

For the underserved, services backed by blockchain correlate to access and opportunities which were previously denied. In an area where most citizens do not have bank accounts, digital wallets backed by blockchain could be a solution.

Most developed countries must grapple with integrating existing infrastructure with blockchain, whereas a lack of infrastructure in developing countries serves as an opportunity to adopt blockchain.

Sounds like a Revolution.

Blockchain is about ensuring irrefutable trust, transparency, decentralization, and immutability. Blockchain will be a catalyst for a more secure physical and digital world.

The recent hype around this new technology is real because DLT, in essence, represents a new paradigm for how information is shared; tech vendors and enterprises, have rushed to learn how they can use the distributed ledger technology (DLT) to save time and admin costs.

Many companies have already rolled out pilot programs and real-world projects across a variety of industries (everything from financial technology and healthcare to mobile payments and global shipping).

Blockchain isn’t going to replace traditional corporate databases, But it’s open new doors for the movement and storage of transactional data inside and outside of global enterprises.

Blockchain is the future! You need to learn more about blockchain.

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Technology Trends for 2021: Benefits and Advantages

These days technology trends will help people to improve their lives and business too. From working from home to new rules about how we meet and interact with other people in public spaces. New tech trends will create new ways to work, build a business, and most important to win the pandemic!

Here are some technology trends in 2021 you need to know about.

  1. Artificial Intelligence

AI is one of the biggest and most effective technology trends. Also, in 2021 it will become a valuable tool for helping us to understand the world around us and improve our lives.

Machine learning algorithms will become better and they help people to find the solutions they need. (Business and Health)

They will help us to predict the demand for services from hospitals and other healthcare providers. Also, they will allow administrators to make better decisions about when and where to deploy resources.

For business, the challenge will be to understand customer behavior. More human activity will take place online – from shopping and socializing to virtual working, online meetings, etc.

  1. Robotics and Drones

Already people are using robots in the care and help at home. This will become more important for members of society who need more help such as the elderly.

Also, many companies are using robots for services such as cleaning and security. Maybe soon a robot will become your best friend. (After your dog!)

Drones will be used to deliver medicine to people and to monitor public areas to identify places where there is an increased risk of viral transmission.

Amazon already has started using drones to deliver products!

  1. The As-A-Service Trend

“As-a-service” We name the services that we need to live and work through cloud-based platforms.

It’s the reason why AI and robotics are a possibility for any business or organization (regardless of their size or budget). Thanks to cloud offerings from companies like Google, Microsoft, Amazon (and startups).

Companies that rely on the cloud to provide solutions as-a-service are growing. For example, Zoom has become very popular because it can increase its coverage and quality of service.

  1. 5G Technology

Faster and more reliable internet doesn’t just mean we can load webpages more quickly. More G means more benefits. 3G made web browsing and data-driven services useful on mobile devices. 4G improves the growth of streaming video and music platforms. 5G will create more opportunities for people and businesses too.

5G will help advanced technologies such as augmented reality and virtual reality, cloud-based gaming platforms like Google’s Stadia, to become more popular and easy to use.

  1. Virtual and Augmented Reality (VR and AR)

Effective technology that uses glasses or headsets to project computer-generated imagery directly into the user’s field of vision. When it is superimposed over what the user is viewing in the real world, it is AR. And when it is used to place the user into an entirely computer-generated environment, it is VR.

A new solution available to opticians allows eye tests to be carried out in VR. (High-definition cameras give a clear image of the patient’s eye).

An AR tool allows the customer to browse the range of glasses on offer and see what they look like on their face without having to leave their home.

Also, we can use VR and AR tools in education. You will watch the lessons from home. You don’t need to go to school or university.

New technology will change our lives and our business. It’s up to you to decide how to use new technology because many times in history people have used technology to harm other countries or democracy!

Power and technology in the wrong hands it’s a deadly mistake!