Tag Archives: optimization

YouTube Marketing: 5 Tips on How to Optimize Your Videos and Increase Sales

October 8, 2021business, marketing, Startupsmarketing, optimization, success, tips, video, youtubejtsantalis

Are you using YouTube marketing? Are you interested to get more people to watch and share your YouTube videos? Over 2 billion people are using YouTube each month, and that trend keeps growing.

YouTube Marketing: How to Optimize Your Videos and Increase Sales

Business owners and marketers know that video content can drive organic traffic back to their websites. That means more sales and engagement.

Here are some tips you can use to optimize your YouTube videos and increase traffic and sales.

Also, if you combine these strategies and tips, you have a chance to appear on the first page of Google and YouTube for your chosen keywords.

1. Choose a Highly Relevant Topic

Why do you need to choose a highly relevant topic? You could spend many hours creating top-notch content for your channel but if your videos don’t resonate with your target audience, nobody will watch your videos.

You have a specific group of people (Target Audience) you want to reach. For example, if you have an online pet store, you want to reach people who own pets (dogs or cats).

The best way to find these people is to create content featuring the pets owned by potential customers.

Analyze your website analytics and talk to your target audience on other social media platforms. Use what you learn to identify the goals and pain points of your customers

If you create videos that touch these important issues, you will generate more engagement and traffic.

2. Write Keyword-Rich Titles and Descriptions – Video SEO

Search engine optimization (SEO) is crucial for spreading brand awareness and increase traffic to your website.

If you want people to discover your YouTube channel and engage with your content, you have to get your videos to appear in the search results for relevant keywords. Video SEO.

You can use traditional SEO research methods to discover popular keywords. You can use Google’s Keyword Planner (Google owns YouTube).

Also, you can YouTube and typing in one keyword in the search bar. If you use this strategy, you’ll see a list of suggestions based on popular search terms.

Once you have your terms, include them strategically in your video titles and description.

A catchy headline can help you to get traction on your videos and grow your video channel.

It’s also a good idea to use your keywords as tags on your video. Tags will help interested people to find your video.

3. Create Transcripts for Your Videos

Transcription has a lot of benefits for your videos. First, will make your video content accessible to a much broader audience.

If people don’t want to hear your video, they can choose to read what you’re saying instead of listening.

As a result, more people will watch your videos, which sends positive signals to YouTube’s algorithm.

Transcripts can help to improve your video ranking. Also, your transcript acts as on-page text. When YouTube’s crawlers are on your video, it will look at the transcript to figure out where and how it should rank your videos.

YouTube will try to automatically generate subtitles for your videos. But the truth is, voice recognition software is not perfect yet.

By including your subtitles, you know that YouTube is using the right keywords to categorize and rank your video.

4. Create Attractive Thumbnails

On YouTube titles and descriptions matter, but so do your video thumbnails.

When people see your video thumbnail, they make a subtle decision about your brand and video channel. This thought process is especially true if you’re trying to rank against competitors in the same market or niche.

People look for thumbnails and titles that catch their interest.

If you want to improve your video marketing strategy, you need to create thumbnails for your videos that are attractive and unique.

5. Embed Videos on Your Site

Did you know that you can improve your searchability by embedding videos from your channel on your website?

It’s true! People are more interested in video content than ever before.

If you share your videos on your website, then you will drive people to your YouTube video channel.

If YouTube sees that people are checking your videos from off-site sources, they will see this as a positive signal and move your videos based on traffic and keyword usage.

Also, you will keep your visitors engaged with your brand, which can lead to more traffic and sales.

Tip. Stats show that landing pages with videos get 80% more conversions than those without

So, if you have a product demo on your side, embedding it on your sales page can help both your YouTube channel and your business site.

Last Tip

YouTube is now an excellent marketing tool for businesses and marketers. So you need to create and optimize your videos to increase traffic and sales.

New Tip!

Discover the Best Platform to Promote Your YouTube Videos.

https://www.bestprofitsonline.com/myblog/videopro

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

February 9, 2021business, marketing, seo, Startupsbusiness, generate, image, marketing, optimization, seo, success, trafficjtsantalis

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

Optimize Image Size (SEO-Friendly)

Image SEO: How to Optimize Images to Generate More Traffic

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

— FREE Trials To Make Money Online

How to increase your sales – Free Trial https://www.bestprofitsonline.com/myblog/free-trial

How to transform your content into Great Videos

Conversion Rate Optimization: Tips on How to Increase Your Sales [Infographic]

August 25, 2020blogging, business, google, infographic, marketing, Startupsconversion, how, increase, optimization, rate, tojtsantalis

Generating targeted traffic to your website or blog is a necessity to increase your sales and revenue. But if you can not convert your traffic to sales then your business will fail.

Here are some tips you need to know about conversion rate optimization (CRO) and how to increase your sales.

Use Effective and Attractive Headlines

Headlines are the first thing a visitor sees when landing on your website. Your headline needs to pique the curiosity of visitors, answer a question, or solve a problem.

Headlines Stats

A title with eight words is pretty effective (long-tail keywords). These titles received a 21% higher click-through rate than average.

A colon or hyphen in the title performed 9% better than headlines without.

Headlines with numbers had a 20% higher click-through rate than headlines without numbers.

Call To Action (CTA)

A CTA (Call to Action) is very important for your success. You will drive your visitors to act in a particular manner. With the help of CTA’s, you will improve the number of visitors you convert.

Tip. The most effective position of CTA is right above the fold, not at the top of the page.

Easy Navigation

Navigation is a very simple but pretty important tip to generate conversions. The simpler your website navigation is, the easier it will be for your visitors to find what they are searching for.

Page Load Speed

Page Load speed plays an important role in how well your site converts. A fast website will increase your conversion rate.

One of the easiest ways to decrease your page load speed is to use a fast host. You can easily speed test your website to see how it is performing.

Use Urgency – Time Limit

Use a sense of urgency. For example, “Get 50% Off All Purchases during the Next 10 Hours.”

You can use the time limit approach to create a sense of urgency on each product page. You can even have a countdown for when that expires.

Use Scarcity

You can use a sense of scarcity. When something isn’t available in abundance, people will decide to buy right away. (fear of loss)

This is a pretty effective tip and it can increase your sales and conversions.

Mobile Optimization

Mobile optimization is more important than ever these days. More than 50% of internet users are using mobile devices. Without mobile optimization, you will lose sales and money.

Also, you can not achieve higher rankings. Don’t forget Google loves mobile optimization.

SEO Hacks: How to Improve Your SEO Strategy [Infographic]

July 7, 2020blogging, business, google, infographic, marketing, seo, Startupsbusiness, hacks, optimization, seo, strategyjtsantalis

Search engine optimization (SEO) is very important for your marketing strategy. But search engine algorithms are changing pretty often. So you need to know the newest best tips and hacks.

If you are not ranking for the keywords that are important to your business, you’re gonna lose sales and customers. Here are some effective hacks you need to know about how to improve your SEO strategy.

Content Hacks

Evergreen – it’s important to your audience over time

Relevant – it’s very useful to your audience’s needs

Comprehensive – it’s an informative source on the topics that your audience need to know

Up to date – it’s regularly updated as new information becomes available

Use a Keyword Research Tool

Use a keyword research tool like Keyword Tool, KWFinder, Ubersuggest, etc. You probably already rank for some keywords but you need to check out Google Search Console as well.

You can find popular long-tail phrases (keywords) from Google Suggest (autocomplete) that are related to those keywords. Take those phrases and rework your pages with related content that aren’t ranking with those keywords.

Modify your content so that those long-tail phrases fit into it naturally. It should flow well and make sense.

Increase Your Brand Value

Increasing your brand value is a good way to boost SEO. Google ranks websites with strong brand query higher than those without them.

The more that people type your company or website name into Google or into the URL bar or who click on links to your website, the higher you’ll rank. To boost this effect, start capturing email addresses. Build your email list.

Then, use your email list and your social media channels to promote any content you create. Let people know that you release great content regularly so they have a reason to come back.

It takes time, but you’ll improve not just your SEO, but your overall business performance as well.

Use Free SEO Tools and SEO Plugins (WordPress)

This SEO growth hack may sound pretty obvious, but many startup entrepreneurs ignore free SEO tools. So, take advantage of these incredible free SEO hacking tools. Save time and money.

Here are some of the most trusted free SEO tools:

Google Keyword Planner – use this to research for your keywords

Google Analytics – use this to discover which web pages are performing well and which ones are not.

Google Webmaster Tool – use this to get valuable information for your search marketing efforts.

Google Search Console – use this to improve, and monitor your presence in the Google search result.

SEMRush – this allows you to monitor your website as well as your competitor’s site.

Yoast SEO – this serves as an all-in-one SEO suite for WordPress websites.

SEO Analyzer Tool – this lets you compare your site’s SEO efforts to your top 3 competitors.

Important Tip: use Google tools because Google is the leading search engine in the online world. Google has almost every piece of information you need to optimize your website.

SSL Certificate for Your Website

Secure Sockets Layer (SSL) certificates can encrypt data or important information of your customers who use your website. You can tell a website has an SSL certificate if the URL has HTTPS instead of HTTP.

Google prefers to index websites with HTTPS than those that are not yet secured. Most importantly, your SSL certificate can help your website rank higher than those that don’t have it.

An SSL certificate for your website is one of the easiest SEO hacks you can perform.

Use Rich Snippets

It’s very important to use rich snippets – this SEO hack will make your listings look unique and informative. The snippet quickly shows product information, reviews, and image.

Most importantly, rich snippets help you boost your website’s click-through rate by adding a structured data markup to your site’s HTML – this helps the search engines understand your website better, thereby indexing your web pages better, and ranking you higher in the search result pages.

Use Accelerated Mobile Pages (AMP)

One of the most useful SEO hacks that usually gets ignored is the Accelerated Mobile Pages (AMP) – a coding standard for publishers to make web pages look stripped down and simple on your mobile devices.

It is essential to implement AMP on your website to give mobile users a great user experience when they visit your site – the primary goal of AMP is to make your web pages load quickly on mobile devices.

Also, Google loves mobile-friendly websites and you will achieve higher rankings.

Make your research and you will find more SEO hacks. Then decide what’s works best for your SEO strategy.

Download a New FREE e-Book – How to Build a Successful Business Working from Home

https://www.bestprofitsonline.com/myblog/newbizz

SEO 2020: Ranking Factors and Tips You Need to Know [Infographic]

July 2, 2020blogging, business, google, infographic, marketing, seo, Startupsfactors, google, optimization, rannking, seo, tipsjtsantalis

If you want to succeed online, you need to create powerful and effective SEO strategies. SEO is the must-have tool to put your website in front of more people in the search engine result pages (SERPs). You need to achieve higher rankings to attract targeted traffic and sales.

Here are some ranking factors and tips about how to create a successful SEO strategy.

Use Target Keywords

The perfect solution for your SEO strategy is to use target keywords. These keywords are terms related to your business. They may include mentions of your product and services. You can use Google’s Keyword Planner or other keyword tools.

Create an Effective Blog

80% of Internet users read website blogs regularly. If you have a business website, you need to create a blog that allows you to connect better with your target audience. By providing relevant, fresh, and updated content on a blog, you can give your target audience all the information they need about your brand and you can solve any problems they have.

High-quality blog posts also get noticed by the search engines. Don’t forget that search engines love blogs. This can help you reach even more people.

Write Longer Posts

Longer posts rank higher on Google. Quality in-depth blog posts generally contain all the information on a subject matter. Also, the top-ranking pages on Google for many search terms have an average of 1,890 words.

Write Meta Descriptions

A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. You can write your meta descriptions before publishing a post. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary.

Optimize Your Images

You need to ensure that all your images are optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to your blog post. It’s very easy to optimize your images and achieve more targeted traffic.

Use Long-Tail Keywords

Long-tail keywords are search terms that are conversational but include keywords. For example, “how can I make money online from home” is a long-tail form of the “make money online” keyword.

The main advantage of using long-tail keywords in SEO is that they are not as competitive as the shorter ones. You can increase the chances of your posts ranking higher on Google.

Also, targeting long-tail keywords allows you to create content that is optimized for voice search.

Mobile-Friendly Website

Google loves websites that are optimized for mobile (mobile-friendly) because more and more people are using their mobile devices to search online. Google already runs a mobile-first strategy. You need to ensure that your website is super-fast and responsive on mobile.

Create Visual Content

80% of people prefer to watch an explainer video instead of reading text when looking for information about your brand, products, or services. You need to pay more attention to content that can be consumed visually. Apart from videos, you can also create more infographics.

You can convert some of your best blog posts to videos and infographics that can be published on YouTube and other social platforms. This way you can attract more targeted traffic and also higher rankings.

Social Signals

Social signals affect search engine rankings in the short-term and long-term. Incorporate social media into your SEO strategies. Generating as much buzz as possible around your brand can get you more organic backlinks and reduce your bounce rates.

Important Tip

Avoid black-hat SEO tricks like buying links, using SEO directories, content spamming, and keyword stuffing. They will destroy your fame and your business on the web for both Google and your target audience.