Tag Archives: idea

Market Research and Analysis: The First Step To Succeed Online

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people think their idea is unique and start a business without doing the market research first. You have to do your homework, find out who are you competing against and what are they offering.

When you first decided to work from home online the one thing you had in mind was a brilliant idea. Or so you thought. Like many more before you I bet you started your business without knowing much about the industry. You knew inside that your idea was great and that it was going to bring you a lot of profit.

You arent the first and probably not the last to start a business just from an idea that he or she thinks its the perfect one and then find out that many people before them have tried the exact same thing and havent made any real income from it.

Many people think that all it takes to work from home on line is to create a product, create a website and just wait for people to come and buy it, yet no one does.

This scene is very common because people think their idea is unique and start a business without doing the market research first. You have to do your homework, find out who are you competing against and what are they offering.

One thing you will always have to look out for is prices. Understand how competitors are pricing their products and you will start making profit. For example if most competitors have the product priced at a certain price then this means thats the price buyers are willing to pay for that product. If you raise the price you might be surprised to find out nobody will buy that product from you.

However if the prices vary than its a safe bet to say that if you put a higher price on that product you will get some sales.

Another important thing is to analyze what the competitors are offering. For instance if a person is selling the same product you are selling but offers besides that product many more bonuses and you arent offering anything else then be sure people wont buy anything from you.

Know what your competitors are selling and you will be able to place your product perfectly in the market so you will get as many sales as possible. For the example above, if you were to sell your product at a price that was significantly lower then your competitors you might get ahead and make a profit by selling more then them.

Also think about what are your competitors relying on to sell their products. Why would somebody buy their products and not yours? Understand these things and you will become more creative in your offering and youll be able to touch certain aspects in your sales that will bring you in much profit.

Analyze the market see your competitors strong points and weak points. If you know what they are doing well you can imitate them, and if you know their mistakes you can avoid them. Use this and you will get ahead.

These are just some of the things that competitors analysis can help you with. Understand the market and you will become the leader in your niche.

7 Tips On How To Marketing On The Internet

7 Tips On How To Marketing On The Internet

The world today revolves around money. That’s just the way it is. One place people are turning to in droves in order to make some cash is the internet. With internet marketing, you can turn an idea or a product into a legitimate business with very little capital invested. For some tips to help you out along the way, just read this informative article.

What is your passion? Choose something that you can really indulge yourself in, when you do that you know what people like. You want to make sure you add items on your site that you know will sell. It’s better to add 10 items that people will buy rather than 100 that no one is interested in.

Do not drown your URLs in keywords and phrases, because they look really unnatural to people who would otherwise click on the links. It is always a great idea to use the most relevant keywords possible in your URLs, but you do not want to go crazy here. Links need to look natural. Links that appear to be spam do not get clicked by most people, so keep things neat and simple.

Claim your business on yelp, google maps, map quest and everywhere else on the web that it exists. Use these pages to communicate with your customers and make sure that your information is accurate. Many of these sites can contain false info regarding your hours, services, and price. Make sure to control the conversation about your business.

Spend effort on developing a professional looking logo. Your logo is your brand and it will be how you are known to the public from the minute you publish it. A messy or poorly designed logo can actually hurt your business. When in question, keeping the logo simple and clean is best.

One great way to make the most of Internet marketing is to pay attention to image searches. If you place relevant images on your site it can pique interest in what else your site has to offer. It is common for someone to come to your site while searching for information, and stay because their interest was piqued. This exposes more and more people to your brand every day and sometimes these people do come back to your site.

Since most ad clicks will put a few pennies in your account, many new marketers assume that they need to drown the site in ads in order to get more clicks and ultimately more money. This is a very bad approach. You do not want to put multiple ads on your site. A header, a footer and possibly one sidebar ad, is more than enough.

A good Internet marketing tip is to use the word “guaranteed” in your advertisement. People like being assured that a certain product works and that they are not risking their hard earned money. A good statement to include in any advertisement are statements like “This item contains a lifetime guarantee”.

Encourage your customers to refer new customers to your website. You can offer them incentives such as a free product or so much off their next order for every three people they refer to your site. Chances are they won’t get three people so you won’t have to pay out the reward, and even if they do get three people you’ll have gained three new customers and it’ll have been worth it.

Now that you’ve read the article, you realize that there’s no real mystery to internet marketing. You also realize why so many people choose to follow this path in order to earn some cash. It might not be easy, but it surely isn’t that difficult once you learn the right way to do things and put your mind to it.