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YouTube Bumper Ads: Tips You Need to Know [Infographic]

YouTube’s bumper ad is a six-second video ad that plays before a YouTube video. Bumper ads are best for creating successful brand awareness.

Bumper ads can run as standalone ad campaigns, but Google recommends running them in combination with TrueView Ads to increase their effectiveness.


Video length: 6 seconds

Device availability: Shown on both mobile and desktop devices

Delivery: Bumper ads are presented before a YouTube video. Any file type accepted by YouTube is acceptable.

Bumber Ads Effective Tips

  1. One Single Point

Your ad has to be extremely concise. It’s best to focus on a single point.

Think about the one thing that you want to provide and communicate in your ad. Your purpose may be a product feature or a single benefit.

  1. Keep it simple

In addition to a single objective, you should also try to keep the flow and visuals in your ad as simple as possible. Too many visuals or overwhelming text will be distracting.

  1. Six Second Ad

It’s best to create ads specifically for this six-second (or shorter) ad slot.

  1. Build Ads in Series, not Single Ads

Bumpers can be powerful little touches that add up to something bigger. Some of the most memorable campaigns went beyond a single ad to a series of six-second spots that explored different types of an idea or message.

A set of three to five ads can free up your focus—and your expectations for each spot. If you create the expectation of what viewers will see (a new product), you can pull viewers in more quickly and with more impact. Viewers will respond well to variations on it because they know what to expect.

Building in series also allows you to think differently about how to create impact and engagement.

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Email Marketing: Stats and Tips You Need to Know [Infographic]

Email marketing is a very simple technique and profitable too. It’s the use of email to promote products or services. Also, you can use email marketing to develop relations with customers or to reach potential customers.

Email marketing allows businesses to keep their customers informed. It’s one of the popular, cost-effective, types of digital marketing today.

No matter how small or big your business is. You have the power to reach people through email marketing 24 hours a day, 365 days a year.

In 2019 alone, 293.8 billion emails were sent and received each day. Also, this figure is expected to increase to over 347.5 billion daily emails in 2022. This email marketing statistic will prove to you, that email it’s growing.

Also, the return on investment (ROI) is massive. A well-crafted email marketing strategy will make you money.

New stats show that 87% of marketers use email marketing to promote their content (Content Marketing). So email is the third most popular distribution channel. (Social media at 93% and the company website or blog at 90%)

Email engagement is the top metric for marketers. Marketers look at email metrics such as open rates, click rates, and downloads to determine how successful is their email marketing strategy.

Many people talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is less valuable for their business.

Stats show that email marketing is the best tool for customers’ acquisition & retention. If you’re looking for direct impact and reach, there’s no competition with email marketing.

Open rates are one of the best ways to tell you how effective and successful is your email marketing strategy. This shows how many people are opening your email. If you personalize your emails, you’ll see the impact that personalization can have.

Emails with personalized subject lines generate 50% higher open rates

So, a great email marketing tip is to customize your subject line, to include individual names, when you send out your emails.

Reports have shown that adding videos to your email can increase click rates by 300%. Marketers also tend to include sliders, and GIFs, to make their emails look better to customers.

Also, it’s very important to make sure that all of your emails are optimized for mobile devices. Many people are using their mobile devices to open and read their emails.

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Instagram Hacks: How to Increase Engagement and Traffic

Instagram Hacks: How to Increase Engagement and Traffic

As you know Instagram is a very popular social media platform. Also, Instagram engagement is a very important benefit and advantage for social media marketers and business owners.

Here are some effective hacks you need to know about how to increase engagement and traffic on Instagram.

  1. Use the features of Instagram

Create a business account. These accounts give you analytics, a more professional aesthetic, and access to ads.

Also, You can include links in stories, and a “contact” button on your profile. So if you want to drive traffic from Instagram to your site or products, this is a very important tip.

Test and Use different types of content

You can use stories, videos, carousel posts, ads, and highlights. Instagram robots want to see you use the whole app!

An effective hack you need to know: video posts have higher engagement rates than image or carousel posts.

Check out Instagram’s analytics

Analytics are very effective and useful. With analytics, you can improve your Instagram performance.

  1. It’s Better to Use Instagram Stories Every Day

With stories, you can promote your content pretty fast. Instagram’s algorithm loves and prefers stories!

Also, many users like viewing Stories. So you can attract more followers and interested people to your business website.

Use videos. Videos will be searchable, and it’s very important to include hashtags to help users find them. So you need to create high-value videos

Attention! Stories disappear after 24 hours. So you don’t need to post video Stories if you won’t stick to around longer.

  1. Learn the Peak Times of Instagram

You can use tools like Buffer and HubSpot to schedule your posts ahead of time. So you can share killer content at the best possible moment!

Getting the time right is more important than you might think. The Instagram algorithm responds positively to posts that get quick engagement. If your audience engages early with your content, there’s a better chance that that post will appear in more people’s feeds.

  1. The Right Number of Posts

Test and find the right balance. Golden rule. Not too many or too low. Look at your overall engagement for one week, and figure out what’s best for you.

  1. Use Influencer Marketing

A very popular strategy. You can bring new followers into your community and also grow your business. You need to find the influencers with the biggest, numbers of followers.

Already, influencer marketing has become synonymous with Instagram. The market keeps growing every month.

  1. Listen to Your Followers or Community

It’s very important to know what your followers need or what’s their problems. So you can help them and provide solutions. This way you can build long-term relationships and gain their trust!

Don’t forget that trust is a necessity for all businesses.

Make your research to discover more hacks, trends, and tips about Instagram. So you can create an effective marketing strategy.

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Small Business: The Trends of Online Business

Small Business: The Trends of Online Business

If you want to create a successful small business or an e-store you need to know the trends and the predictions. A new small business that embraces new changes and trends allows itself to grow. You need to become efficient and encourage creativity. So 2020 is going to be a year of new changes and innovations.

Here are some tips you need to know about the trends of online business and e-stores

Product Customization

Product customization is very popular. Many customers like the product customization and they think that is a symbol of higher standards and luxury. Many e-stores and small businesses need to use customization because they need to have satisfied customers.

Many People Prefer to Buy Through Social Media

Many people follow the brands they like on social media. So it’s very easy to discover and buy new offers, discounts, or a new product they like. This is a very effective tip to attract new customers and increase your sales.


Stats show that the omnichannel experience will take over in the year 2020. Also, new studies show that most Americans prefer to buy products online instead of going to a store.

People who said that they would prefer the in-store experience, also expect to hear good reviews about the brand or product before they visit the store.

Customer Service (Very Important)

Since more shoppers prefer to buy products online, the value of customer experience has grown and keep growing. Customer experience is a very important tip to grow your small business and your brand.

Customer service not only will it become the biggest selling component of 2020 but it’s the future of successful internet marketing.

Fast Deliveries

There is a high expectation that many businesses will have fast deliveries service of the products very soon. This not just takes good care of the shopper’s needs but also instills a sense of trust.

Market analysts have said that if a product is delivered within a day or two, the customer will always want to pick products from that particular brand or website compared to other options.

Private Labels

Private labels these days have more value than ever. For most customer brand goods is a classic value and high-quality. In European countries, a rise in private labels has increased their sales and profits.

More Subscription-Based Sales

More and more people are interested in subscription-based products. Stats show that 20% of online shoppers have shown a significant interest in this type of sales.

It is not just an easy method but also an affordable one to get personalized items right at the doorstep within every month.

Using Predictive Analysis (Big Data and AI)

Most small or big businesses need to collect enough data. The challenge is that they have to analyze it and use it for finding solutions to all of their problems. It’s better to use an artificial intelligence service to analyze your data.

Big data always allows businesses to study all the behavior trends of consumers and create a chart of what can be expected in the future. The data may also be used to personalize their customer experience.

There are many new techniques you can try to boost your sales and grow your brand. New chances and opportunities are everywhere.

Always make sure that you are updated with what is trending. Be ready to explore, experiment, and find new effective solutions to grow your business.

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Video Marketing: Tips on How to Create Viral Videos

Video Marketing: Tips on How to Create Viral Videos

The difference between a video marketer who has no or little success and a video marketer with massive viral video marketing success is innovation. The average video marketer doesn’t innovate, they look at other successful YouTube channels in their niche and copy exactly what they see.

Innovation is a necessary part of a killer content strategy. Being innovative doesn’t mean you need to be 100% original. The greatest innovation comes from taking the best tips, strategies, and ideas that have already been done and combining them in a new, effective, way.

Here are several tips and strategies about how to create viral videos.

  1. Knowledge and Innovation

The best way to create viral videos is that you know about what is currently working. Research, analyze, and break down the video content until you understand why it is successful.

Research successful creators (video marketers). Figure out why. Look at their video comments and what their audience say they love about their content.

Discover what works and why. How can you make an idea better and unique? Spend time on these and analyze your competitions.

  1. Research Outside Your Market

If you stay inside your niche while researching, you will only be seeing a limited scope of possibilities. Research outside your market. Look at the leaders in totally different niches. What makes them successful?

As a content creator, you have to innovate if you want to be better than average. Learn how to remix the right way, and you’ll be generating ideas and great viral content.

  1. The Infotainment Strategy

The secret to creating a successful viral video marketing or teaching your audience is Infotainment. Informing plus entertaining refers to the content that teaches your audience something while also being extremely entertaining.

Also, you can use teaching and emotions. When done correctly, this combination is more likely to result in viral content for it has all the necessary ingredients for going viral.

If you create content and incorporate entertainment, amazing things will happen.

Higher Sharing Potential – The chances of your content being shared becomes much higher.

Greater Audience Impact – The things you are trying to teach are more likely to be digested, remembered, and implemented. This simply means you have a greater impact on your audience.

Massive Audience – You create a massive audience of devoted fans.

Don’t forget that information alone is boring. Nobody wants that. Find a way to make your content emotional, personal, inspiring, motivational, anything that can bring emotion out of your audience.

  1. Create Engaging Content

If your video content is not engaging most people will click away from your video. Remember, this is social media, not a movie. For the most part, people are not willing to sit to something that has a slow build-up especially if they don’t know you.

If you already have a big audience, you can get away with more, but if you don’t, you need to make sure that the first 15 seconds will hook someone who has never even heard of you before. A great hook makes a viewer feel like they have to keep watching.

  1. Emotional Response

The golden rule of viral video marketing is to elicit an emotional response. This doesn’t apply to videos only but applies to all content. The best videos elicit emotion from you, happiness, sadness, anger, nostalgia, hope laughter, inspiration, and much more.

Emotions generation isn’t luck, there a science to doing it effectively.

This is critical as you need to elicit some sort of strong emotions from your viewers. It doesn’t matter what the emotion is.

You need a unique perspective. You just need to explain your message in a way that isn’t immediately obvious. When it comes to having a unique perspective don’t be afraid to get weird or somehow strange.

Tell a Story

Stories plant ideas, emotions, thoughts, and lessons in us. Stories are how we think and process the world. Stories bring us together in ways that share our common experiences, and for that reason, they are very powerful. To connect with people, you tell a story.

These traits elicit emotions, challenge emotions and you will hook people. Have a unique perspective, and people will give you their attention. Tell a story, and you will plant people’s basic desire to connect with others. Incorporating these traits results in increased shares and views.

Think Big – Optimistic

Viral video marketing success requires that you think big and you are an optimist. Always find joy in the journey. See challenges as chances to learn, to improve, and even to have fun.

When you find joy in your journey, you enjoy creating content without being pinned down by whether or not you will succeed. You constantly experiment with new ideas even if they fail because you like doing it. Moreover, always have fun and remain optimistic every step of the way.

Creating quality content it’s pretty difficult. Content is an art, and to consistently create shareable and viral content, you need to go through and test many of your ideas before you hit on the one that works.

Thinking big is trying to hit a million views of your video, but not just trying but planning and working to make that happen. If you think small, you’ll stay small. If you think big, you can grow your business and brand as big as you want.

However, you need to ensure that your content is good enough to go viral. Remember, failures are part of the process.

You have to experience a lot of failures to learn to succeed. Facing an obstacle is a good thing. Keep a positive attitude and view each failure as an opportunity to learn something new.

Failure is a lesson, not a disaster!

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