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Web Design: Website & UX Stats You Need to Know in 2020 [Infographic]

User Experience (UX) is very important for the success of your website. Visitors to your website are your potential customers. You need to impress and help them if you want to generate traffic and sales.

Here are some stats about web design, website design, and user experience you need to know.

2 out of 3 users prefer to read content that is beautifully designed.
2 out of 3 minutes spent online are made from mobile devices.
48% of users see web design as an indication of a business’ credibility.
8 out of 10 consumers will stop reading content that does not display well on their device.
38% of people say they will not revisit a site if pictures or images do not load fast.
94% of users judge sites based on responsive design. 

Websites have become a critical part of your sales process. Web design can influence conversion rates, which can improve your business growth. Factors such as loading times and website appearance are pretty important for your business and sales.

74% – the percentage of a conversion rate increase from reducing website load speed from 8 to 2 seconds.
138% – The conversion rate increase from using video backgrounds on websites.
78% of online shoppers want more product images on eCommerce sites.
57% of users associate the color blue with success.
Every $1 invested in UX results in a return of $100 (ROI = 9,900%)
39% will stop engaging with content when the images won’t load or the loading time takes too long
85% of adults think that a company’s mobile website should be as good or better than their desktop website
88% of users are less likely to return to a website after a bad user experience
If a website needs more than 3 seconds to load, 40% of the people leave the website
70% of people look at lists with bullet points. 55% look at lists without bullet points

Businesses should invest money and time into User Experience Design.

E-commerce UX Statistics

These days it’s very easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

68% of users wouldn’t submit a form if it requires too much personal information
Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future

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Guide: How to Speed Up Your Website [Infographic]

The performance of your website is very important if you want to improve your search engine rankings. For example, Google prefers fast websites and gives those higher rankings in search results.

Also, stats show that 53% of people abandon a website that takes more than 3 seconds to load.

Here is a guide about how to speed up your website and improve your rankings.

  1. Web Hosting

Web hosting is one of the most important tips to speed up your website. There are many web hosts but you need the best for your website. Each web host will have different features. Read reviews and then decide which web host is the best for your website.

  1. Minification – Minify Your Files

It is very common these days for websites today to have many Javascript and CSS files. This generates a ton of HTTP requests during a visit which slowing down your website. This is the reason why you need minification.

Minifying your Javascript and CSS files is done by combining all your scripts into one single file (of each type). This isn’t an easy task, but there are WordPress plugins that can help you.

  1. Design, Visuals, and Plugins

Keep your design and visual simple. A website with many images and videos can not load fast.

WordPress Plugins – Attention!

WordPress is very popular and pretty simple to use. But don’t overload your website with plugins. Some plugins may slow down your site, so make sure you do a speed test each time you install a new plugin!

  1. Content Delivery Networks (CDN)

Using a CDN will help you serve your web pages much faster and improve loading speeds. Also, a CDN offers extra protection against malicious attacks.

If you have a small website, Cloudflare has a free option you can use that works just fine.

  1. Caching

Caching is storing static files. So when your visitors come along, your site can share from previously built up pages, and the processing time is cut down.

Also, there are many WordPress plugins to help you caching your website.

  1. Image Optimization

Visuals are very important to make a site look pretty. Make sure that the images you use are as streamlined as possible.

There are two ways you can do this. The first is via a plugin like WP Smush. The alternative, or for those who aren’t using WordPress, is a third-party image optimization tool such as Image Compressor or JPEG Optimizer.

  1. Faster Websites Attract More Visitors

Broadband speeds today, even on mobile, have increased and will be increasing even more. So there is no excuse to have a slow loading website.

If you have an online business you need a fast-load website, easy navigation, mobile-friendly, and high-quality content. So Simple!

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Effective Marketing Strategies for Your Website [Infographic]

It’s not enough to build a website for your business, you need to market it. It’s a necessity to market your website because this way it gets found online and will attract visitors and traffic.

There are many ways to do this. Here are some effective marketing strategies about how to promote your website.

  1. Submit Your URL to Google

It’s very important to submit your URL to Google. This will help Google recognize your site online more quickly than if you were to wait for it to simply find your site eventually.

When you submit your site, Google indexes your website and begins considering it in relevant search results. It’s free and easy to do and is highly recommended for every business with a new website.

  1. Google My Business – Free Directory

Google My Business is a free business directory from Google. It helps people to find your site in Google search results. The reason is that even if your business website doesn’t rank well in search, GMB profiles do. And while these profiles help your business get found in search, they also include your business information, including your website.

  1. Use Online Forums

Many online forums and discussion boards are covering just about any topic or niche. By getting involved in these conversations, you’re helping to build brand awareness for your business and generate traffic to your site by including a link in your bio.

  1. Create a Blog – Blogging

Blogging is a very effective and popular SEO strategy to build a web presence by writing high-quality articles that users are searching for online. You need to know how to find the right keywords and how to write useful, informative, articles. So you can achieve higher rankings on Google.

  1. Update Your Content Regularly

Keeping your website content updated it’s very important. First, it eliminates outdated information and keeps your site information accurate.
Second, sites that are updated frequently are often considered to be a better search result as search engines assume up-to-date sites are more relevant and accurate, which in return, helps your site rank in search results.

  1. Mobile-friendly Website

These days many Google searches are performed on mobile devices. As a result, mobile-friendly websites will get higher search rankings. This does not mean simply choosing a fully responsive website theme or template, but customizing your site so it looks and functions well from any device type.

  1. Use SEO Strategies

To help your site get found in search engines you need to optimize your site for search. It’s very important to use search engine optimization (SEO) strategies.

One common way to help boost your SEO is by including relevant “keywords” and “long-tail phrases” across your site.

  1. Website Speed

Slow-loading sites create a bad user experience, slow sites typically do not rank well in search engines. So you need to know tips and techniques about how to create a fast-load website.

  1. Use PPC Ads

Pay-per-click (PPC) advertising. You can create an ad on search engines, such as Google and Bing, that appears as a top search result. It gives you a way to rank highly in search engines. Even if your site doesn’t yet rank in search organically.

Because you only pay when someone clicks on your ad, it’s a cost-effective marketing strategy.

Sometimes marketing a website it’s pretty difficult. That’s why it’s so important to have a strategy for attracting visitors and traffic to your website. These strategies can help you to create a pretty effective promotion plan for your website.

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Digital Marketing: 5 Tips on How to Promote Your Website for Free

Digital Marketing: 5 Tips on How to Promote Your Website for Free

Website promotion is an important part of your marketing plan. But nothing is truly free, and that includes so-called free website promotion. If you don’t want to spend money on promoting your website, you’re going to spend time.

Here are 5 digital marketing tips It’s important to know effective free promotion techniques that will deliver targeted traffic.

  1. SEO

SEO stands for Search Engine Optimization and it’s the best thing to promote your website because it’s easy to learn and apply the basics to your website.

With SEO, you can improve the page rankings of your web pages and drive more traffic to your site, which is the ultimate goal. Get started with the Basic Rules of Search Engine Optimization.

Tip: If you are using photos, images, or JavaScript, include your keywords in the text of the item’s ALT tag so the search engines can read.

  1. Use Reciprocal Links

Having other people put a link to your site on their website is a great way to get free website promotion.

Be aware though that getting inbound links to your website is not a numbers game; it’s the quality of the links that matter. So make sure that you focus your linking efforts on relevant, quality sites.

  1. Write Quality Articles

The basic theory of article marketing is that you write an article and then offer it for free to various websites, blogs, magazines, etc. At the end of your article, you place a resource box that promotes you and your website.

The beauty of this website promotion strategy is that if you get your articles published on popular websites or in well-known magazines, they can be sitting there promoting your website for a long, long time with no further effort on your part.

But there are catches. First, you have to be able to write well on a topic or topics that other people will want to read and/or publish. Second, you have to find the quality places for your articles to be published and persuade the people to make the decisions to publish them.

Tip: Find the websites or magazines you want to be published on first, and then spend some time reading the content to see what type of material they might want and then tailor your material to that particular site or magazine’s needs.

  1. Use Social Media

Social media isn’t just a great place to connect with friends and family; it’s also a great place to promote your website and your business. For instance, a Nielsen study found that Internet users spend 21.3% of their time on social media sites while PQ Media found the average U.S. Internet user spends around 33 hours per month on the Internet and about 8 of those hours on social media.

Participating in social media can be a great way to get free website promotion as it can give you high visibility at a low cost. To successfully market your website using social media you’ll need a successful plan.

Tip: Different social media attracts different types of people. Before investing time in using a particular social media platform and building up a group of followers, make sure you’ve chosen the right platform for your marketing purposes.

  1. Blogging and Quality Content

Create a blog and present content that is relevant to your target market.

There are a few ways to get such content. You are either going to write it yourself or get someone else to write it. The “someone else” might be staff, hired writers or guest bloggers.

Which approach you choose depends on your budget as well as your time and talents.

Writing your blog can be a very effective way to market your website and your business because by blogging about your subject, you’ll get the chance to establish yourself as an expert in your niche.

Also, you will become an active member of the blogging community, building relationships, and links. And of course, your blog will be keyword-rich, increasing your SEO.

Tip: Most blogs include the ability to make comments on posts. When you’re reading another blog that’s relevant to your topic, take the time to comment on a post (making sure that your comment says something equally relevant).

It’s another opportunity to promote yourself and your website for free while getting known in the blogging community.

Consistency is very Important

These are not the only ways to get free website promotion of course. But these are the best, and if you select several of these and concentrate on doing them consistently over some time, you’ll achieve free targeted traffic that you need.

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Small Business Startup: How to Build Your Website for Free

Small Business Startup: How to Build Your Website for Free

So you decide to start your new online business. This is a smart move with the lowest start-up costs. Also, an e-commerce business offers very high potential returns on investment, high-profit margins, and the ability to live and work anywhere in the world.

Many stats shows that e-commerce spending reached $2 trillion in 2019 worldwide, representing about 8.7 percent of total retail spending.

  1. First step. If you want to start an online business, you need a website.

This will be where you market your business and products on the internet. How you communicate with your prospects. How you convince them to become customers. It’s the basis for all your online marketing efforts, no matter if you use email marketing, paid advertising, social media marketing, video marketing, etc.

Your new website is your online storefront where you can offer physical products or information products for sale.

When people in your niche search Google or another search engine for products like those you sell, you need a website to ensure that they come across your business in the search results.

  1. How to Build Your Website for Free

The great thing is you can set up a website that does everything you need without having to hire a web designer. (Save Money). You can create your customized website yourself for free.

You don’t need to be a tech genius, coder, or programmer to do it. There are plenty of programs, called website building software or content management systems, that make it possible for anyone, no matter their background or experience, to create, update, and maintain a website.

A website makes your business legitimate and provides you with a platform to become successful. These free programs allow you to customize the look and feel of your site — you’ll be unique and your business will stand out.

Also, your site will look great on mobile devices too. This is very important because the number of people surfing the web on a smartphone or tablet overcame desktop computers. Around 30-35 percent of e-commerce sales are done from mobile devices now.

  1. Find an Effective Website Building Solution

Search and find the free website building program that’s right for you. You have some quality choices. The number one thing to look for is if it will support your business goals.

Fortunately, even free solutions offer e-commerce support.

One of the best free and very popular web design tools is WordPress, which is open-source software, created by a nonprofit company. You can download it for free.

WordPress is a very versatile tool that is very effective and useful for your online business. Also, there are some similar resources you can take advantage of to create your free website.

These solutions also offer free hosting, which is what allows your site to “live” online. You do have to register and set up an account.

Important Tip! Your business should have a paid-hosting account! It’s more professional and more effective than free hosting.

  1. You Need a Domain

Now, it’s time to set up your web address. This is how people will find you online, so this is not something you should not take lightly.

The name should be attention-grabbing, memorable, and related to your business. It also shouldn’t be too long. You want to make sure it’s easily shareable by word of mouth offline and online, through social media. And it should be easy to type in a web browser.

Once you’ve settled on the name, or better yet, a group of names, you try to register it. You should have alternatives in mind.

With these free programs, you’ll usually have their name included in your web address. You can later register a paid domain if you’d like to change this in the future and have only the “.com” or suffix attached.

  1. Create Your Web Pages

There are many templates you can use to improve the look of your site and make it unique. It’s important to keep things simple. You want your website to be easy to navigate and use. A great way to test this is to have a friend or relative visit your site and give you feedback.

There are some necessary elements to create a website that catches your potential customer’s eye and keeps them on the page. You don’t want them to click away because your site isn’t visually appealing.

Photos related to your business are a must. Videos are a great way to engage your prospects. You should also have a marketing copy on your site that clearly outlines the benefits your business and your products can offer. Be authentic, not “salesy.”

A great and very effective tip is to include a headline at the top of your site, something that quickly tells the prospect what you’re all about. This could even be more prominent than your business name.

You need to make sure that the search engines like Google notice your site, and place it higher in the search rankings, you should also regularly add content, including written content like blog posts and videos.

You want to become known as a trusted authority in your niche. This also lets the prospect get to know you. Of course, the design should be appropriate to your business.

If you’re stuck for ideas, you can always “borrow” design elements from the websites of your competitors or search for new design trends.

Also, you need to create an effective marketing plan for your business. Without a successful marketing plan, you can not grow your business and make money.

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