Social Media: Why Influencer Marketing Keeps Growing
Influencer marketing is one of the most popular ways to promote products and services on social media.
Social Media: Why Influencer Marketing Keeps Growing
Influencer marketing allows businesses to tap into the power of social media and connect with consumers more authentically.
As social media usage grows, businesses and brands can reach their target audiences through influencer marketing.
A recent study shows that the global influencer marketing industry is expected to reach over $15 billion in 2022.
There are several reasons why influencer marketing will continue to grow in popularity.
Social media usage is on the rise. Over half the global population is active on social media.
Influencer marketing is a proven, highly effective way to reach consumers (particularly millennial and Gen Z consumers).
Studies have shown that influencer-led campaigns can result in up to 11X more ROI than traditional marketing campaigns.
Consumers are more likely to trust an influencer’s recommendations than they are a brand or paid advertisement. Consumers don’t like to feel like they are being marketed to.
Influencers are considered more authentic and relatable and can target consumers natively within their social feeds.
Social media users follow influencers because they enjoy their content and trust their opinions. Influencers have worked hard to build trust and won’t risk losing it for just any sponsorship.
Influencer marketing is a flexible form of marketing that can be adapted to any budget. There are influencers of all sizes, from micro-influencers with a few thousand followers to mega- influencers with millions of followers.
You could use smaller influencers or some mega-influencers to promote your brand.
As social media platforms evolve and offer new content features, influencer content can become more creative. Even recently we have seen an explosion of short-form video content that’s been made popular by TikTok, Reels, and Shorts.
Also, there is a boom in Livestream shopping content that’s hosted by influencers.
As social media usage grows and businesses look for more effective ways to reach their target audiences, influencer marketing will become more popular and effective.
If you are not already using influencer marketing to promote your business, now it’s time to start.
Pro-Tip
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New Influencer Marketing Trend: The Rise of Virtual Influencers [Infographic]
Do you know the new influencer marketing trend? It’s the virtual influencers. They are digitally-created characters that are being used by brands to help promote the latest goods and generate hype.
Influencer Marketing Trend: The Rise of Virtual Influencers
It may seem strange, but many virtual characters are now influencers in their own right, with creations like lilmiquela (3 million followers on IG), noonoouri (398k followers), and Shudu (227k) all commanding big audiences, and all endorsing various products in their uploads and posts.
Virtual influencers can be used in a range of ways, to promote a range of products. In the polished and manicured world of online content, it’s increasingly difficult to truly tell them apart from actual people.
This may not be a good thing, but with digital products also on the rise, via an interest in NFTs and other trends, it does seem that they’re here to stay.
The Influencer Marketing Factory recently surveyed 1,000 Americans to get their thoughts on the trend.
Trends and Influencer Marketing in 2022 [Infographic]
2022 will be a year of a massive expansion for the influencer marketing industry. In the U.S. influencer marketing spend is expected to reach $4.14 billion.
Trends and Influencer Marketing in 2022
All the major social networks are recognizing the value content creators bring as they drive engagement and bring more people to their platforms.
Their recent product development efforts (from Instagram’s new Collab feature and monetization tools to TikTok’s partnership with Shopify) show the emphasis they’re placing on facilitating and incentivizing brand-influencer collaboration opportunities.
SocialPubli, an online platform that connects marketers and influencers, has noted some of the industry’s top trends, challenges, and opportunities, and has pulled together information on how the industry will continue to shift over the coming year.
Here are some trends that will dominate influencer marketing in 2022.
TikTok
TikTok generates the most engagement and many influencers are using TikTok to promote businesses or products.
Micro and Nano-Influencers
Micro and nano-influencers are delivering high post engagement rates.
Video (short-form)
Short-form videos will boost brand exposure on social media.
Social Media Influencers and eCommerce
Social media platforms and influencers will boost eCommerce sales.
Influencers and Income Streams
Influencers are diversifying their income streams.
Pro Tip
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Influencer Marketing and Instagram: 5 Tips and Benefits You Need to Know – How to Increase Sales
Influencer marketing means that you need to collaborate with influencers to promote your business, products, or services.
Instagram influencer marketing can help you to improve brand visibility and increase sales.
Influencer Marketing and Instagram: Tips and Benefits
Here are some tips and benefits you need to know about Instagram influencer marketing.
The first step is to research the credibility of influencers before collaborating with them. This is because there are dozens of influencers on social media but, they are not all credible.
Stats show that influencer marketing can generate higher ROI and greater value for brands. Also, 18% of companies spend almost half of their marketing budget on influencer marketing.
These days influencer marketing has become a powerful marketing strategy.
1. Influencer Marketing – Explanation
Influencer marketing is a social media marketing strategy that uses influencers for product mentions and endorsements.
Influencers help brands in creating and distributing content that resonates well with their target audience.
Influencers have many followers and they can boost your brand awareness. So more people will notice your brand and will buy your products.
2. Improve Brand Awareness
Instagram influencer marketing help people to learn about you, your brand, your story, and the products or services you offer.
So more people can notice your brand, improve brand awareness, and generate sales.
If you want to increase your brand exposure and create online buzz on your Instagram account, influencer marketing is a perfect option.
3. Build Trust
With influencer marketing, you can build trust with the target audience.
(For example, when an influencer recommends your products or services to his followers, it creates a sense of credibility for your brand).
If you use a credible influencer to promote your brand, people will perceive you as an industry leader and a trustworthy brand.
So building trust with your target market is critical to generating sales through Instagram influencer marketing.
4. Improve Conversions
If you are struggling to get conversions on Instagram, it’s time to partner with influencers.
These days most customers are likely to buy products recommended by influencers.
Instagram is reaching a wider audience thanks to influencer marketing. So you can get more conversions for your products and services with influencer marketing.
Influencer marketing can help you to improve conversions, increase sales, and improve Return on Investment (ROI).
5. Build Long Term Relationships
Influencer marketing can help you to build a long-term relationship with influencers and your target audience.
Long-term relationships with influencers can help to grow your business successfully.
Last Tip
Instagram influencer marketing has many benefits for your brand or business.
Influencer marketing lets you showcase your products and services to many people worldwide.
You can leverage influencer marketing to increase following, improve conversions, and generate sales.
Instagram influencer marketing keeps growing. So it’s time to promote your business, brand, or products with influencer marketing.
Pro Tip And A Surprise!
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Influencer Marketing Trends: How to Increase Your Sales in 2022
These days you need to use effective tactics like sponsored content and influencer marketing to generate more sales.
Influencer Marketing Trends: How to Increase Your Sales in 2022
With social media, it’s not difficult to become an influencer.
Businesses, marketers, and brands know the benefits of influencer marketing campaigns.
Here are some influencer marketing trends you need to know about how to increase sales in 2022.
1. Influencer Marketing – What’s This?
Influencer marketing is a partnership (Collaboration) between a brand and an influencer. (Influencer has many loyal social media followers).
2. How Influencers Increase Sales
Stats show that 90% of brands believe that partnerships with influencers are an effective marketing technique.
Also, 82% of consumers have researched, purchased, or considered buying a product after seeing posts from friends, family, or influencers.
But how does this modern marketing tactic influence sales?
Authenticity: Influencer marketing is successful for the same reason content marketing is.
Most influencers have built a strong following based on genuine trust and interest. So their audience perceives product endorsements as authentic.
Virality: Social media has made sharing content easier than ever. All it takes is a single click to spread the word, boost brand awareness, and reach a wide audience (with a chance to go viral).
ROI – Return of Investment: Influencer marketing is a cost-effective marketing strategy and the ROI is easy to measure. Brands can see real-time metrics. So they know the effectiveness of influencer campaigns.
3. How To Increase Sales With Influencer Marketing in 2022
Here are some of the biggest trends for 2022.
a. Podcast and Influencer Marketing
Almost 60% of U.S. consumers listen to podcasts. Compared to other forms of influencer marketing, podcast partnerships are inexpensive and have a growing base of listeners.
Podcast advertising with influencers is becoming a cross-channel marketing opportunity. Podcast advertising allows brands to reach listeners. They are likely to be engaged.
b. Social Listening Tools
A new trend is the rise of social listening tools. The listening tools monitor brand mentions across social platforms and compile them into reports.
Social listening tools can help businesses understand their audience and analyze their current brand perception.
The valuable reports that social listening tools generate can help to create successful influencer campaigns.
c. Short Video
TikTok is still a new platform compared to social media giants like Facebook, Instagram, and Twitter. But it has a tremendous growth since its revamp in 2018.
Businesses realize that short-form video content is changing the way consumers want to interact with brands.
In a recent study that included TikTok for the first time, brands listed it as their #4 go-to social media network for influencer marketing. (beating WhatsApp, Twitter, blogs, and LinkedIn).
Instagram still is the #1 choice, but analytical data reveals that the influencer engagement rate on TikTok is higher than Instagram.
Brands, marketers, and influencers will continue to create short video content in 2022 as a result of TikTok’s rapid growth.
d. Brand Advocacy Programs
A brand advocacy program incentivizes consumers to post about their positive experiences, usually in exchange for free products, discounts, or other perks.
A brand advocacy program establishes your influencer network. It encourages influencers to reach out to you to represent your brand and products.
Developing your influential customers into brand advocates builds trust among consumers.
These aren’t random individuals getting paid to endorse your products – these are real customers who genuinely love your brand.
Brand advocacy programs also create user-generated content (UGC) you can repurpose across your social media accounts.
e. Affiliate Programs
Affiliate programs encourage influencers to include product links in their posts. If someone clicks on that link and makes a purchase, the influencer receives a small commission.
Affiliate programs are effective because they’re typically performance-based. You don’t have to pay unless someone makes a purchase. The influencer has an incentive to market your brand because when you get paid, they get paid. (Win-Win)
Last Tip
You need to know and understand the current and upcoming trends of influencer marketing.
Also, brands must improve relationships with influencers.
They also need to know how to track campaign results and how to analyze the success of their influencer marketing campaigns.
Pro Tip
Social Media Marketing and SEO
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