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How to Create Effective Infographics: Tips and Secrets You Need to Know

Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.

Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.

If you have a website with infographics can help you to generate traffic and leads.

How To Create Effective Infographics. Tips And Secrets

Here are some tips and secrets you need to know about how to create effective infographics.

  1. Find a Viral Topic (Trending Topic)

If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.

If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.

Your infographic will go viral by generating traffic and shares, and also you will get backlinks.

  1. Visual Excellence

An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.

Here a few guidelines you need to know.

The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).

Make good use of white spacing because it will make the layout look cleaner and readable.

Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.

Create an attractive and addictive infographic.

  1. Infographics and Colors

Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.

Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.

Here are some tips.

Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.

You should have a basic knowledge of color. Also, you need to understand color psychology.

Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.

  1. Create Animated Infographics

Animations these days are very popular. They become an effective tool to capture attention.

You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.

  1. Social Media and Infographics

Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.

You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.

They are appealing because they provide information in visuals.

They can help create strong backlinks.

They add a new flavor to your old content. Infographics can help you to represent your old-text content

They are the best way to educate your audience about anything that can be useful, trendy, or relevant.

They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.

  1. Infographics and Creativity

The only difference between you and your competitors is creativity

These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.

Create your own graphic designs. Use new content, new tools, and search for new information.

  1. Tell a Story

Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.

Social media providing users a platform where they can fully express themselves.

Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.

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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

  1. Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

  1. Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

  1. Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

  1. Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

  1. Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

  1. Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

  1. Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

  1. H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

  1. Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

  1. Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

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Video Marketing: Tips on How to Create Successful Promotional Videos In 2021

YouTube is one of the largest social media platforms with over 2 billion monthly users. Many brands and businesses are uploading videos on YouTube because they know how attractive is a promotional video. But you must know how to make a successful, promotional video.

These days all the social media platforms including Facebook, Twitter, LinkedIn, TikTok, Instagram, etc. are using video marketing. Why? because people love watching videos.

Videos are very important for your business because they can help you to build customer loyalty and retention too.

How to Create a Promotional Video

How To Create Promotional Videos

If you want to create a successful promotional video, you need to have the right plan, strategy, and also you need the right tools.

  1. Know Your Goal – Success

Just like any other form of content, you need to know the end goal of your promotional video content.

Video marketing strategy is useless without goals.

Some of the goals that you could plan for your promotional video are:

Brand awareness – Business Promotion

Generate sales

Generate leads

Boost your traffic

Educate your audience/customers

  1. Decide the Type of Video

You need to decide the type of video you want to create

If you want your audience to learn more about your brand, you will need to create an explainer video.

Here are some of the different video types that you can create:

Introductory Videos: Introduce your brand, your mission, etc.

Explainer Videos: Talk about the functioning or benefits of your products or services.

Action-Based Videos: Drive the viewers to take a particular action.

Testimonial Videos: Videos based on testimonials from existing customers.

Problem/Solution Videos: Explain how customers can solve their problems using your products or services.

Informative Videos: Videos to educate your audience.

  1. Video’s Tone and Brand’s Tone

It’s important to decide the video’s tone because the video will represent your brand and you need to ensure that it aligns with your brand’s tone. Your video could be dramatic, formal, funny, or even conversational.

The tones of your video can be.

Conversational: Casual tone (is not very promotional).

Formal: Clear and right to the point.

Humorous or Funny: Humor and funny to make your audience laugh.

Urgent: Used to instill fear of missing out (Effective Trick) among viewers to push them to take action.

  1. Video Format – Appearance

Some of the common visual formats you can choose.

Animated Video: Involves 2D and 3D animations and is cartoon-styled.

Screencast Video: This is a recording of a computer or mobile screen (with or without a voiceover).

Real People Video: You show people in the video (walking, talking, working, etc.)

  1. Video Script

It’s time to create the script for your promotional video. if your video involves two people or characters talking to each other, you might need to have dialogues written.

if there’s just narration, you’ll need to have a script that outlines what the narrator will say.

  1. Video Creation

You will need video making – editing software to create your video. Many video editing software would require that you have a certain degree of expertise. You can hire a freelancer video editor or you can use a free editing program to test your abilities.

These days there are many video editing software (paid and free). It’s up to you to decide how to create your promotional videos.

  1. Video Promotion

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

  1. Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

  1. SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

  1. Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

  1. Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

  1. Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

  1. AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

  1. Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

  1. Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

  1. SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

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