Instagram and Email Marketing: 9 Tips to Grow Your Business [Infographic]
Do you know how to use Instagram and email marketing to grow your business? Want to learn how to combine the power of Instagram with your email marketing campaigns? Here are some tips you need to know.
Instagram and Email Marketing: 9 Tips to Grow Your Business
Actively promote your newsletter on Instagram Cross-promote your Instagram account in your emails Leverage Instagram stories Share your Instagram milestones with newsletter subscribers
Email is one of the most traditional marketing strategies. Email marketing can offer you up to 4200% return on investment (ROI).
So you can combine email and Instagram marketing to grow your business successfully.
With Instagram and email, you can improve your marketing strategies and increase engagement and sales.
Pro-Tip
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Email Design for Beginners: 8 Tips You Need To Know [Infographic]
Do you know how to improve the design of your marketing emails? Do you know the elements all marketing emails should include? Here are some email design tips you need to know.
Email Design for Beginners: 8 Tips You Need To Know
Attention-grabbing subject line Recognizable from name Custom pre-header text A beautiful image Compelling email content Powerful click-to-action button Sender details Unsubscribe link and sender details
Email is no longer as popular as it was but still it works very well for businesses and marketers.
Almost 22.5 billion emails are sent intended to land 2.8 billion email addresses.
This means an average person receives 10-15 emails per day.
Some are read while some are deleted.
Here are some of the best-performing emails to understand what made those email marketing campaigns successful.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Email Marketing: Best Practices and Statistics in 2022 [Infographic]
Do you want to create a new email marketing strategy? Want to increase your email open and click-through rates?
Email Marketing: Best Practices and Statistics in 2022
Here are some practices and statistics you need to know.
Subject lines Content Creative / CTA Testing Mobile
Email Marketing Statistics.
There are 4 billion daily email users.
37% of brands are increasing their email budget.
Many marketers are using mobile-friendly emails as part of their marketing strategy.
Subscriber segmentation is the most effective email marketing campaign strategy.
33% of marketers send weekly emails and 26% send emails multiple times per month.
77% of marketers have seen an increase in email engagement over the last 12 months.
Smartphone users prefer to receive brand communications via email.
Almost half of the marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes. Testing your emails leads to higher ROI.
Email marketing is used by 1 in 2 media planners. It will continue to grow this year with 22% planning to leverage it for the first time.
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.
64% of small businesses use email marketing to reach customers.
The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests.
More Details – hubspot.com
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Email Marketing: Statistics to Improve Your Strategy [Infographic]
Are you looking for ways to improve your email marketing strategy? Want to learn some statistics before launching your next campaign?
Email Marketing: Statistics to Improve Your Strategy
Here’s what they cover:
Mobile usage Most clicked subject line HTML v plain text Days with the highest CTR Images v text Button text with the highest CTR
A great way to build strong relationships with your customers is through email.
Not only is email marketing one of the most direct forms of communication with your customers, but it is also an essential part of the inbound marketing methodology.
Emailing potential leads can assist in converting those leads into customers, and delighting those customers with emails they want to receive.
Emailing is not as simple as writing a paragraph of text and clicking send. If you want to create effective emails to convert or delight your customers, you need to know what kind of content your consumers are looking for.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
The New Email Marketing Funnel: How to Succeed in 2022 [Infographic]
What is the new email marketing funnel? And why is it a great tool?
An email funnel is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications.
The New Email Marketing Funnel: How to Succeed in 2022
For effective email funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle:
Engagement Discovery Purchase Retention
Subscribers are no longer fooled by traditional marketing tactics and don’t like salesy advertising strategies.
An email marketing funnel is different because it allows marketers to deliver communications at the right moments. Each email is personalized to each subscriber.
Personalization alone can boost your open rates by up to 26%.
Email marketing funnels treat your lead as an individual (not a faceless name in your list).
There are many benefits to developing an email marketing funnel.
Did you know it’s 10 times harder to get a new customer than sell to a current one? With an email marketing funnel, you can generate new leads and maintain your existing email list.
Your email funnel will continue to sell for you on auto-pilot, like a skilled salesman working around the clock!
When you offer customers a positive brand experience, they’ll become fans of your brand and advertise your business (for free!)
Convert leads into customers.
You need to build long-term relationships by providing value. Also, you need to send personalized nurturing campaigns to increase your sales.
Final conversion emails include:
Retargeting: you can implement retargeting strategies that deliver ads based on the actual products they’re interested in.
Time-sensitive offers: by providing your warm leads with deadlines in urgent emails, you’re giving them a reason to convert. These emails could include coupons, offers, or even messages to subscribers who visit your website for an extended time.
Onboarding: if you used a lead magnet trial period, you can convert those users into full-paying customers once the free trial is about to end.
Last Tip
With an email funnel marketing developed for conversions, you can turn your prospect leads into repeat customers. The automation software allows you to not only build an email list but also provides your leads with value.
An email funnel helps boost your ROI, while also helping cut down time-consuming tasks.
Here are some steps to help you get started:
Grow your email list. Use opt-in forms and dedicated landing pages to attract prospective leads.
Nurture your subscribers with valuable content. Send emails that include offers, webinars, videos, and case studies that position your company as a solution to the subscriber’s problems.
Convert your subscribers into paying customers. Use time-sensitive messaging or retargeting methods that push your subscribers into converting.
Nurture your leads. Continue to nurture your leads to build a community of brand advocates loyal to your brand.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
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