Do you want to create a new email marketing strategy? Want to increase your email open and click-through rates?

Email Marketing: Best Practices and Statistics in 2022

Here are some practices and statistics you need to know.

Subject lines
Content
Creative / CTA
Testing
Mobile

Email Marketing Statistics.

There are 4 billion daily email users.

37% of brands are increasing their email budget.

Many marketers are using mobile-friendly emails as part of their marketing strategy.

Subscriber segmentation is the most effective email marketing campaign strategy.

33% of marketers send weekly emails and 26% send emails multiple times per month.

77% of marketers have seen an increase in email engagement over the last 12 months.

Smartphone users prefer to receive brand communications via email.

Almost half of the marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes.
Testing your emails leads to higher ROI.

Email marketing is used by 1 in 2 media planners. It will continue to grow this year with 22% planning to leverage it for the first time.

Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

64% of small businesses use email marketing to reach customers.

The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).

The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests.

More Details – hubspot.com

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