It’s a very effective technique to create quality and engage YouTube videos for your content marketing strategy. It’s a wise choice. The demand for video content keeps growing every day. YouTube growing too.
1. The Video Quality is Very Important
You’re probably tired to hear that quality matters. You have to increase your YouTube video ranking in order for people to come across your videos and get the chance to enjoy them. If your videos have not high-quality you will lose traffic and viewers.
Although it’s true that a video’s quality doesn’t directly influence YouTube video ranking, it still carries a lot of weight.
If the video is bad, no amount of YouTube SEO can make it shine.
Let’s say your video ranks high in search results and people click on it. But the video’s quality is poor and users click back after a couple of seconds.
Besides not getting the chance to turn viewers into customers, this behavior hurts your ranking badly.
2. YouTube Ranking Factors
One of the main YouTube ranking factors is the Audience Retention.
The longer users watch your videos, the higher the ranking. YouTube wants its users to be held on YouTube for as long as possible, so if you keep the audience entertained and on the platform, you’ll be rewarded for it.
YouTube want your videos to keep audience retention as close to 100%. Videos with consistently high audience retention and watch time have the potential to show up more frequently in Search and Suggested locations on YouTube.
3. How to create videos that keep the audience watching?
High-quality audio & visuals. Video quality plays a huge role in retention. If the sound or image is bad, people won’t stay around long enough to find out what they can learn from you.
Let viewers know what they’ll learn about in the beginning – Around 20% of viewers will fly off after the first 10 second of the video if they are not certain the video is showing them what they are looking for.
Make sure your introduction is engaging and captivates viewers’ attention so you make them stay around for the whole content.
Create a script for your videos – Don’t just place yourself in front of the camera and start talking. Plan your videos ahead of time and script them. This will ensure you’ll stay on point and cover the most important aspects of the topic without losing your ideas on the way.
Put enough thought and work into video creation as it won’t be enough just to have content. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos won’t rank.
When you have high-quality content and do some SEO video optimization, it’s almost certain you’ll rank YouTube videos on the first page. This way you will create quality and successful videos for YouTube.
Using the best video software you can create viral videos