Artificial Intelligence (AI) is an excellent solution for your content marketing strategy. You can create content without hiring a team or a professional content writer with expensive fees.
Artificial Intelligence (AI) and Content Marketing: Tips and Tricks You Need to know
Why AI is Useful for Content Marketing?
Content marketing continues to improve ROI for a lot of businesses. To generate the most ROI, you need to produce high-quality content.
High-quality content isn’t easy to make. Content marketers can’t produce as much content as they want.
Many marketers hire content writers and site managers to increase content production.
Big companies have a team of editors, researchers, and writers to publish new content daily.
AI content creation tools can make long-form blog posts from scratch. In most cases, you only need to provide a title and some keywords and do a few tweaks to get an instant 1000-word blog post.
Google and AI Content Creation
Google doesn’t like AI-generated content. Google has essentially punished AI content to clean up the SERPs.
Google prioritizes the end user. Therefore, they want searchers to find high-quality and relevant content.
AI-generated content tends to be robotic, stiff, or outright plagiarism.
Bot-generated content tends to be less coherent. So Google wants to avoid it.
Even the most expensive AI content tools occasionally create outdated, or irrelevant text.
Sometimes, the generated content isn’t even relevant to the title and keywords you input.
So, if you’re not careful, you might post unuseful content that end users will not appreciate.
Can You Use AI for Content Marketing?
There is a way to use AI content generators to streamline your content creation. But can’t rely on AI content tools to create content from scratch.
You’ll still get penalties if you use a generator and publish it without a second glance.
Instead, you can use AI content tools to help you make better content. Here are some tips you need to know.
Get content ideas. If you’re running out of ideas, AI content tools can suggest titles, keywords, and talking points for you to expound on.
Use it as an outlining tool. Instead of letting the AI generator do all the work, just generate an outline.
You can add and remove points from the outline as you see fit. This will reduce the time you need to research a topic.
Add a “human touch” to your AI-generated content. Google can detect nonsensical, almost robotic sentences in AI-generated content.
To avoid the penalties, you can use your AI tools to generate a draft and do edits.
You can write more conversational phrases, use a relaxed tone, and add realistic examples.
You need to invest time and effort to make AI content less spammy and robotic.
Google still prioritizes content that appeals to real people using the searches. So, you need to be more careful about AI content creation.
AI is the future even if Google doesn’t like it.
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