Tag Archives: web

Web Design: 7 Top Web Design Tips For 2022

February 3, 2022business, marketing, Startups2022, design, success, tips, web, websitejtsantalis

Web design is one of the top factors of the website’s success. These days many people judge the company’s credibility through its website design.

Web Design: 7 Top Web Design Tips For 2022

It is the first point of contact between the visitor and the brand. You need to create an attractive web design site.

A well-developed website gets better traffic and engagement.

Here are the top web design tips for 2022.

1. Website Speed

Website speed is a necessity for businesses’ websites. Also, website speed will improve the visitor experience.

Many studies show that if the website takes longer than 3 seconds to load, about 40% of the visitors will abandon the website. (people don’t like slow websites)

Invest in the site speed to increase revenues and conversions. Make it as fast as possible, so that visitors do not have to wait.

Keep It Simple

Reduce overwhelming experiences and distractions. Keep it simple. Visitors don’t like visual complexity. A minimalist website works best on average.

People love familiarity, so design an easier-to-navigate website where everything is available at the touch of the button. Use the standard layout.

Landing Pages

Sometimes, landing pages are the most neglected aspect of the website. Attractive landing pages are short, comprehensive, and sweet. Put all the necessary information but not so much to scare the visitor away.

Design A Professional Logo

Brands are recognized by their logos even if they do not have the name (for instance, Apple’s logo). If your website is lacking a creative logo, design one or hire a professional to do so. You could even hire a graphic designer on Fiverr or Upwork to help you.

5. Avoid Carousel, Tabs, And Sliders

Though many web developers think these look cool, the general public begs to differ. Stats show that Carousels are pretty useless.

The same goes for tabs and sliders. Many visitors don’t like to make extra clicks to view the content.

Use Visual Cues

Use different elements on the site to attract visitors’ attention. Use direct visual cues like movement, depth, form, and color. Also, you can use arrows, borders, and others.

Clear call-to-action (CTA) will help to generate leads and pay customers.

Mobile-Friendly Website

A common mistake is that many businesses and marketers don’t have mobile-friendly websites. Over half of your website, visitors will be viewing it from their mobile phones.

So, create a mobile-friendly design to increase traffic and conversions.

Last Tip

It has to be more than a pretty site to be successful. These top web design tips will help you create a better website that visitors will like.

These days visitors do not like a fancy UX but a simple, easier-to-use website design.

Web: A Brief Story of The Web – From Web 0.0 To Web 5.0 – What’s The Future?

January 20, 2022artificial intelligence, business, Futureartificial, future, intelligence, webjtsantalis

The Web of today is not the Web of the ‘90s. It’s not even the Web of five years ago. And we don’t know the future of the Web.

Websites, as we know them today, will not be around forever. Websites will change because technology is changing.

Web: A Brief Story of The Web – What’s The Future?

Now, we’re in the midst of the Information Revolution. And we don’t know what’s next.

1. Web 0.0 – The Start of the Web

Web: A Brief Story of The Web – What's The Future?

The World Wide Web as we know it was invented in 1989 at CERN by Tim Berners-Lee. A scientist who imagined the user-side functionality of the Internet.

2. Web 1.0 – The Read-Only Web

The World Wide Web was introduced to the public in 1990/1991. In those early internet days, the World Wide Web was a place to seek and find things. Berners-Lee called this the “Read-Only Web,”

The Web was not interactive. It was a place to find (read) information

By 1999, there were approximately 3 million websites.

And because of this massive amount of information online, the Read-Only Web brought the explosion of “web browsers” (Mosaic, Netscape Navigator, Opera, Internet Explorer) and of course “search engines.” Yahoo, founded in 1995, and Google, founded in 1998.

Amazon was founded in 1994, and eBay in 1995.

The Web was simply that: knowledge and data to share.

3. Web 2.0 – The Social (Read-Write) Web

Where Web 1.0 connected people with information, Web 2.0 connected people with people.

Internet users became participants in the Web, interacting and bringing their value.

In 1999, LiveJournal and Blogger launched as blogging platforms.

The crowd-sourced encyclopedia Wikipedia launched in 2001. MySpace launched in 2003. Facebook launched in 2004. YouTube launched in 2005.

The Web was no longer just a collection of things to read. It was now a way to connect and to connect in more ways than ever before.

4. Web 3.0 – The Semantic (Read-Write-Execute) Web

The shift from Web 1.0 to Web 2.0 was huge, but the shift from 2.0 to 3.0 is even bigger.

With the rise of data, not only can people consume information and connect, but applications (Apps) can connect with other applications independently to execute functions on their own.

“Big data” is a popular term for a reason.

The knowledge stored on the Web is now better connected than ever before, and this information has become enriched.

The Internet of Things, Artificial Intelligence, Machine Learning, Augmented Reality, and Virtual Reality is no longer terms of the future.

Web applications can interpret information for humans, creating efficiencies, analyses, and possibilities like never before.

However in the era of Web 3.0, while the applications can connect data and execute functions with that data, these applications cannot yet provide context to data, understand the relevance, or make more complex decisions.

So, we’ve come far, but we’ve still got a long way to go.

5. Web 4.0 – The Mobile Web

Once the Web was a place where you might “surf,” sitting back and relaxing. This concept is the epitome of Web 1.0 or 2.0.

However, now the Web is always in action. Now it’s on your mobile device.

Today, there are more mobile connections than there are people.

We are a mobile, connected society, and from smartwatches to smartphones, the Mobile Web era is changing the dynamic of how we interact with the Web.

6. Web 5.0 – The Intelligent / Emotional (Symbiotic) Web

The rise of virtual assistants that predict your needs from your behaviors is a hint at the Intelligent Web to come.

Web 5.0 will see applications able to interpret information on more complex levels, emotionally as well as logically.

This is the Web that acts in true symbiosis with daily life, without a thought, organically intertwined with what we do.

Artificial Intelligence enables computers to communicate like a person, but the technology that enables them to think, reason, and respond on their own, humanly, is not as far away as you might guess.

Web 5.0 will also focus on the individual, perhaps allowing a website to convey a different experience for each different person.

It could perceive the emotions of an individual and respond appropriately, and it could detect subtleties that enable more powerful interactions.

Right now, Web 5.0 is a vision of the not-so-far-off future, but time will tell what this new technology will truly bring.

Last Tip

Modern websites might employ features of Web 1.0, 2.0, 3.0, or beyond, and using these different tools from different eras does not make a site out-of-date.

Knowing what’s been essential in the past is just as important as knowing what is essential in the present.

We hope that artificial intelligence and innovation will improve the web, our lives, and even the world. You can call it a dream, imagination, or even a fantasy. Nobody knows the future!

Web Design: The Psychology of Color in Web Design [Infographic]

September 22, 2021business, design, infographic, marketing, Startupsbusinss, color, design, marketing, psychology, success, tips, webjtsantalis

These days web design needs to influence people’s behavior. So more designers are studying the psychology of color to help them create effective websites

They can play with colors to build trust, urgency, or mystery in the target audience.

Web Design: The Psychology of Color

Studying the psychology of color is crucial for maximizing the success of your website. The right colors can help you to drive your customers to take action you like.

Color has the power to grab customers’ attention and trigger the right emotions for sales.

Here are some tips about the psychology of color in web design and how to use colors to improve your website.

1. Pink

If your target market is women, then pink is a good color for you. The color is known to raise emotions of fun and romance

Pink is associated very strongly with youthful femininity.

It is playful and brings to mind bubble gum and innocence. It is ideal for websites that target a particularly feminine audience.

2. Blue

Blue signifies trustworthiness and provides an air of coolness. Any website that caters to online prescriptions, monetary transactions, or any other niche that demands reliability, blue it’s the best color.

3. Red

Nothing holds people’s attention like red. It’s the most effective color for a call to action. If you’re designing that “act now” button, red is your color. Red is a stimulating, exciting color.

It’s associated with passion, power, and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination, and boldness.

4. Green

Green is the color of peace, tranquility, and nature. It can give users feelings of calm, rejuvenation, and optimism. Darker shades are more linked to money, so sites that want to suggest growth, and stability often use those shades.

Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness, and honesty often use lighter shades.

So if your website is about an environmental cause or selling organic products, green is the best color.

5. Yellow

In the marketing world, yellow describes a healthy mind without worries or depressing thoughts. It’s best suited for online stores that sell products like kids’ apparel and toys.

Yellow is often considered the most energizing color. From the earliest ages, people learn to associate yellow with the sun, so it becomes associated with warmth and happiness.

That makes bright yellow perfect for sites designed for children, as it grabs their attention.

6. Purple

Purple is about elegance and sophistication. This color is ideal for a website that features niche, luxury products.

7. Orange

Orange can also signify sophistication, but at the same time be attention-grabbing. Orange is a more balanced and less overwhelming color than red. Vibrant, energetic, friendly, and inviting, it is ideal for designs that need movement and energy.

Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has the comfort of warm color. This color is suitable as a background for tech companies or websites that deal with gadgets.

Science and Stats About Colors

There has been a proven scientific connection between the color of products and the urge to purchase

Every time you see a color, there’s a chain of reactions taking place within the hypothalamus in your brain.

Hormones are released to your thyroid are triggering emotions that affect your behavior.

62% to 90% of purchasing decisions are based on colors! So the psychology of color can improve conversions for your website.

Keep in mind that colors in cultures vary. What one culture considers positive might be considered negative by another. For instance, white is associated with death in China while the same color is worn by brides in Christian countries.

Artificial Intelligence and Web Development: How AI Can Help Your Business

September 10, 2021artificial intelligence, business, design, marketing, Startupsartificial, business, development, growth, intelligence, success, webjtsantalis

Businesses are using Artificial Intelligence (AI) to make their websites more efficient and improve user experience.

Artificial Intelligence and Web Development: How To Grow Your Business

Social media platforms like Facebook rely on AI to deliver the right content in your news feed. It also uses AI to weed out fake news.

1. How AI can improve your website and web design

Reports show that 75% of users judge the credibility of a business based on the design of its website. The same report showed that credibility is also achieved when a website is easy to access and useful.

Artificial Intelligence and Web Development: How To Grow Your Business

While usefulness is mostly based on the content of your website, ease of access and use are both reliant on the design.

For people who don’t know how to code, AI can make it easy for them to build and manage their website, content, and preferences.

2. Voice assistants & intelligent chatbots

AI-based chatbots and voice assistants have become more popular because they can provide a better customer experience.

AI-based chatbots can help your customers because they can understand what the user is asking even if the question is worded differently.

Voice assistants have become more personalized. These AI tools can analyze past conversations, learn user preferences, and respond to ensure better engagement and increase customer satisfaction.

3. AI and web development

Many experts predict that this technology will become even more prominent in our lives. IBM states that 85% of retail and 79% of consumer products intend to implement an AI-based supply chain management solution by 2021.

Also, 86% of CEOs stated that AI is a mainstream technology in their office. And 80% of retail company executives expect that they will be using AI-powered intelligent automation by 2027.

AI is flourishing in a variety of industries and will continue to do so.

Here are some of the benefits of integrating AI in web development.

a. Low-cost website

The creation and design of a website require the expertise of professionals, and the cost can be expensive. For businesses with a limited budget, web design and creation can be more affordable using AI tools.

Moreover, it makes the process easier because the AI uses user preferences and themes to guide the “creators” in the design, layout, and even content of the website.

Managing the website is also less costly. AI can perform various tasks related to website management but also it can help developers create solutions faster by creating code from scratch.

b. Elevates website design

AI can design your website according to your specific preferences. Also, AI can use current market trends as well as analyze customer behavior to create a website designed for all your users.

c. Improve experience with customers

First impressions last. You have only 0.05 seconds to make a good one before the user decides to stay on, or leave, your site.

A personalized homepage experience can ensure that your customers stay on your website and keep coming back.

AI can help you gather valuable customer data and analyze it to provide real-time customer insight.

This technology can help you understand how people are consuming and interacting with your website.

More importantly, it can use that understanding to provide your customers with a positive experience.

AI can provide customers with personalized recommendations such as helpful articles or products they might be interested in.

Another way AI can create a positive experience is by providing 24/7 assistance to your customers. AI-based chatbots can easily understand customers’ questions even though they are phrased differently.

They can even tailor their response based on the language and behavioral cues of the customer.

More importantly, AI-based chatbots get smarter over time using data they’ve gathered on their interactions with customers.

They can get better at their job at making sure your customers find the answers they’re looking for.

d. Performs more tasks and help your business

AI can also perform a lot of other tasks that can help your business to become successful. Lead generation is one example.

Instead of having a dedicated sales team you can use an AI-based chatbot to handling some of the leads or even all of them.

Using data and machine learning, the chatbot can sound more conversational and provide a more personalized experience.

AI can also help your sales team qualify leads by gathering and analyzing data much faster.

They can categorize leads based on where they are in the pipeline. They can even analyze data and determine who the company’s “best prospects” are.

Sales are not the only aspect of your business that AI can help improve. Ai can help you to improve your marketing strategies by gathering and analyzing current marketing trends and tips.

It can use data to identify issues on your website that affect your ranking on Google and provide you with solutions on how to improve it.

Last Tip

Artificial intelligence will become more smart, fast, and helpful for businesses. Advancements in AI are not just about making our lives easier, but also better.

With the AI of today, anyone can create a fully functioning and accessible website that will help them reach their business goals.

Web Design: 10 Trends for 2022 & Beyond [Infographic]

September 8, 2021business, design, infographic, marketing, Startupsbusiness, design, marketing, success, tips, trends, web, websitejtsantalis

Your website is like your company’s “front door” for prospective customers.

Web Design: 10 Trends for 2022 & Beyond

It’s easy to see why a crisp, professional design, a user-friendly interface, and behind-the-scenes technical prowess are big factors in attracting new business and retain existing clients.

So you need to know how effective your current web design is, and examine some of the hottest design trends on the Internet.

Here are 10 design trends that you can expect to see in 2022, and beyond.

1. Dynamic Content

Dynamic content it’s the content that will adapt to specific user needs and circumstances. For instance, a dynamic website may display different information to users based on their current location, their past browsing behavior, or a recent purchase they made.

Websites with dynamic content have high engagement and conversion rates. This will continue to be a hot trend for the future.

2. Voice Search Optimization (VSO)

Voice search is becoming popular around the world. Stats show that there will be over 135 million voice assistant users in the United States by 2022.

As consumers around the globe become more and more comfortable with Alexa, Siri, Cortana, Google, and other virtual assistants, expect to see an increasing number of web designers make voice search optimization a priority.

3. Accessibility

Like voice search optimization, expect to see a trend about accessibility across the Internet. Web designers will continue to incorporate page features that don’t rely on keyboard-based input, such as voice command, virtual reality, augmented reality, etc.

4. White Space

The strategic use of white space (or “negative space”) will be the new web design trend

By using white space, designers can keep their page layout simple, help users to focus on important pieces of content (or CTAs), and make their site more suitable for dynamic scrolling.

Also, white space doesn’t have to be white. It can be any color but without contextual meaning.

5. Dark Mode

More designers than ever before are using dark color schemes for their websites. Even Google Chrome is optimized for “dark mode” browsing.

A dark mode design can offer a vibrant, refreshing alternative to more traditional color templates. It can also minimize eye strain for your users, and highlight the content and imagery that you want to emphasize on the page.

6. Mobile-Friendly

Over 53% of global website traffic is now generated via mobile devices. Most of the users accessing the Internet via smartphone or tablet. So designers will continue to focus on making their websites mobile-friendly.

7. Dynamic Scrolling

Dynamic scrolling (single-page scrolling) means that your featured content is all contained within one page.

Dynamic scrolling is a great way to tell a story on your website. It also minimizes the friction that your users may feel as they browse through your site, no matter what device they’re on. It’s great for “thumb-scrolling!”

8. Interactive Content

Consumers love interactive content. Whether it’s a quiz, a poll, etc. People are attracted to websites that feature relevant and valuable interactive content. Expect to see designers leverage interactive content as part of their site-building approach in 2022, and in the years to come.

9. Fast Page Load

Internet users don’t like to wait for pages to load. Most users will bounce in less than 5 seconds.

Stats show that 2.4 seconds was the “sweet spot” for page load times: when pages can load quickly, the conversion rate doubled compared to sites that loaded within 4.2 seconds.

The faster your page loads, the better, for both the end-user and better performance in the search engines. Expect to see designers do whatever they can to simplify site design, free up processing space, and promote lightning-fast load times.

10. Local SEO

Local SEO will stay strong among web designers in 2022. Local content is already critical for many businesses, and its importance will only increase as consumers use the Internet to search for all kinds of local information.

Web content with SEO keywords like “near me” or “close by” has seen an explosion over the past several years. Stats show that 46% of all Google searches are already driven by location.

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Tag Archives: web

Web Design: 7 Top Web Design Tips For 2022

Web Design: 7 Top Web Design Tips For 2022

1. Website Speed

5. Avoid Carousel, Tabs, And Sliders

Web: A Brief Story of The Web – From Web 0.0 To Web 5.0 – What’s The Future?

1. Web 0.0 – The Start of the Web

2. Web 1.0 – The Read-Only Web

3. Web 2.0 – The Social (Read-Write) Web

4. Web 3.0 – The Semantic (Read-Write-Execute) Web

5. Web 4.0 – The Mobile Web

6. Web 5.0 – The Intelligent / Emotional (Symbiotic) Web

Web Design: The Psychology of Color in Web Design [Infographic]

Web Design: The Psychology of Color

1. Pink

2. Blue

3. Red

4. Green

5. Yellow

6. Purple

7. Orange

Artificial Intelligence and Web Development: How AI Can Help Your Business

Artificial Intelligence and Web Development: How To Grow Your Business

1. How AI can improve your website and web design

2. Voice assistants & intelligent chatbots

3. AI and web development

Web Design: 10 Trends for 2022 & Beyond [Infographic]

Web Design: 10 Trends for 2022 & Beyond

1. Dynamic Content

2. Voice Search Optimization (VSO)

3. Accessibility

4. White Space

5. Dark Mode

6. Mobile-Friendly

7. Dynamic Scrolling

8. Interactive Content

9. Fast Page Load

10. Local SEO