These days video games are very popular. More and more people are playing video games every day. Also, various platforms allow game publishers to publish their video games. But the competition is pretty high.
Video Games: How to Promote Your Video Game with Social Media
A video game is successful if attracts a lot of people and plays it regularly. So you need to reach a big target audience to promote your video game.
You can use social media platforms to reach the right kind of audience. You can create awareness and attract more people to play your video game.
Here are some tips you need to know about how to promote your video game using social media.
- YouTube Marketing
YouTube has the power to reach a lot of people worldwide. YouTube has over 2 billion monthly active users. If you don’t have a YouTube channel it is time to create a video games channel.
Start a video marketing strategy to promote your video game on your YouTube channel. Also, you can use free graphic design software to create thumbnails and banners.
Use high-definition graphics to showcase your video game.
Also, it’s important to describe your video game in a video description. Include your video game link with a perfect call to action.
- Use Blogs
These days, blogs are the best way to reach people who like to read articles. Everyone is consuming information on the Internet in the form of blogs and articles.
You can create your online gaming blog and start writing about your video game. Also, you can use a guest blog on other websites to promote your video game. You can add a link to your video game in the guest blog (if the website allows it).
Include all the cool features of the game you have developed. You can share the link to this blog on various social media channels.
You need to regularly publish blog posts on your blog. Use different long-tail and low-volume keywords to generate more organic traffic.
- App Store (Mobile Marketing)
If your video game has a mobile version, you can promote your video game using app store optimization (ASO). ASO increases a game app’s visibility in the app store.
Putting up your game in the app stores is the best way to reach a lot of mobile phone users worldwide.
By optimizing the apps and games on the Play Stores you can increase the visibility and discoverability of your video game. Your video game will appear in the search results, and more people will download your video game.
Also, if you have a budget you can use In-App Advertising.
In addition to this, publishing your video game on various app stores enhances its visibility. Use gentle encouragement to acquire ratings for your game. As the positive ratings shoot up, the game rank in the app store will improve.
You can also put your app links on social media channels pointing to Google Play Store and Apple App Store.
- Use Influencer Marketing
Influencers have changed the way that brands can reach a new target audience. Influencers promote products or services on their social media channels.
Influencer marketing it’s a trend on social media channels. Many influencers have a massive following on their channels. If you hire a gaming influencer, you can trust their followers to try out your game.
It is better to hire a popular influencer in the gaming industry. So you can target many gamers and successfully market your video game.
- In-game Ads and Marketing
Often, while you playing a game, you will see an advertisement for another video game. You can use a viral video game on the app store and put an advertisement within the game.
One of the best ways to market your video game is to put an ad in another viral video game.
- Reviews Websites
You can put your game on a review website. People will play your game and then they will submit a review of the game. With more positive feedback, more people will try out your video game.
You can post your game details on some of the top gaming review websites. People talk about a game, and the readers are willing to try out the game only if the reviews are positive enough.
When you submit your video game to a review website, you can use information like.
Game information
Current rating and reviews
Promo code to attract more users
Link to the official website & social media channels
Last Tip
You can promote your video game successfully using social media marketing. This way you will attract more gamers to try your video game and will increase your downloads.