Creating yearly goals for your small business is very important. Stats show that only 5% of small businesses have achieved their goals in the past 12 months. Here are some effective trends and tips for success. Discover the stats and how to grow your small business.
Business Plan
To achieve business goals it is very important to develop a business plan. Without a business plan that focuses on areas like marketing and sales, it can be difficult for small businesses to remain competitive and profitable.
Flexibility and Successful Business Marketing Strategy
Flexibility is key to a successful business marketing strategy. Setting goals that are outside your ‘comfort zone’, can help your small business to achieve goals and get through difficult times.
Useful tips for small businesses.
Actionable Goals
You should be focused on the business areas that matter the most. Small businesses should find a mentor to help them with their business strategy.
Make Regular Revisions
An effective business plan should be flexible and regularly revised.
Digital Marketing Tips
Quality Content
Not only your blog or social media posts, but everything you provide to your target audience counts as content, that is something useful and helpful that is intended for them to consume and learn more about your industry, business, products, and services.
This means that each piece of content you provide needs to be worth their time and answer some of their needs and questions.
You need a clear idea on who they are, what they need, and what are the pain points you can help them solve.
Also it’s very important to have a blog that you update regularly. Businesses that have a useful blog receive 97% more links and attract 55% more visitors to their website.
Tailor your content to your customers’ needs and challenges. You should not focus only on your business and your products but offer solutions to their problems. You need to provide help and value.
The content you provide should be easy to read and grammatically correct.
Use visuals to add value to your content and make it more attractive and interesting. Include videos, images, and infographics.
Your content should be fresh and published regularly, so make sure to update it with new information, tips, trends, and stats.
Add content that your customers can consume on their mobile devices. Webinars, podcasts, and videos are a perfect solution. High-quality content can help your small business to become a relevant partner and a credible source of information.
SEO Strategy
To attract the right kind of people, you need to rank well in search results for the queries that your target customers conduct when they’re looking for services and products you’re offering.
This means that your content should include relevant keywords, and credible links to the relevant sites in your niche.
Also, you need local SEO too. 46% of all searches on Google are local.
To show up in local results, you need to use local keywords and include links from your local communities in your content.
Furthermore, it’s necessary to claim your GoogleMyBusiness and fill out all the details, as well as to list your small business in other directories relevant to your niche.
Use Recommendations
Using your customers’ referrals and recommendations are one of the best ways to establish your position on the market and get word of mouth going. 83% of your satisfied customers will be happy to provide you with a referral; but if you don’t ask them to, only 29% of them will do it on their own.
Ask your loyal customers to refer you to their friends and offer them an incentive they could use in return, or at least show them your appreciation with a thank you email.
Success stories and testimonials of your customers are great to include on your website, as a form of social proof.
Social Media
Your small business needs to be where its target customers are. It’s best to focus only on the channels which are prevalent in your industry and preferred by your target audience.
Social media tools can be a great way to deliver useful content to your target audience, and engage with them, forming meaningful relationships.
You can opt for using social media listening tools and be notified whenever there is a mention of your company on social media so that you can react timely.
You should also consider implementing a chatbot on some of the social media channels and bring your interaction with your customers to a whole new level.
To grow your small business in 2020, use these tips and trends and create a successful digital marketing strategy.
A Useful e-book for You
Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz