If you have a small business you need to find your target audience to generate sales and grow your business successfully.
A target audience is the specific group of people who are interested in your business’ products or services.
Small Business: How to Find Your Target Audience
But there’s a limited number of customers for every business. Golden Rule: Your small business does not appeal to everyone.
Ideally, you already know something about your target audience. Most business owners need to research and define their target audience.
When starting a business, you have to understand your market and target audience. Otherwise, your business will fail quickly.
You need to know who your best customers are. And also you need to know where they are.
What social media platforms do they prefer? Do they read articles or watch YouTube videos?
If you want to attract your ideal buyers, you need to know where they are.
Here are some tips you need to know about how to find your target audience and how to grow your small business.
1. Use Google Analytics
Google Analytics is a great tool of the digital marketing world.
Here are some useful tips about Google Analytics.
The Audience tab in Google Analytics contains helpful information about the people visiting your website. The more you know about the people who are already attracted to your business, the better you’ll be able to target others like them.
Google Analytics can also help you to find which social media platforms your target audience prefers.
Within the Acquisition module, you’ll find a tab called “Social.”
The Network Referrals tab in the Social menu will show you which social media platforms have referred visitors to your website – and how many.
This data tells you which social media platforms are most popular with your audience.
c. UTM Tracking
You can set UTM (Urchin Tracking Module) tags to track the content that leads to the most clicks.
This allows you to track the behavior of the people who click on those links in Google Analytics.
2. Use Surveys to find your target audience
If you already have customers, it’s time to start talking to them.
Your current customers represent more than just revenue. They’re also resources for information.
Enlist their help to gather insights that will help you find more people like them.
Start with the customers who have spent the most money with your business. Your small business needs to find more customers like these.
You can send a survey via email. Limit yourself to just a few questions. People are busy and they don’t like to spend their time on surveys. So, ask the most important questions.
3. Use Social Media Analytics
Social media can help you to find where your customers spend their time online and how you can reach them.
Social media platforms like Facebook, Twitter, Instagram, and others, offer business accounts and internal analytics data.
This data can be used to determine how many people engage with your content, how they engage, and if people click through to your website.
Important! focus on the social media platforms that deliver the most click-throughs to your website. These are your serious customers.
Also, you can investigate your competitors to see which platforms they’re using. But there is no guarantee that what works for your competitors will work for your small business.
If you have a big budget you can use tools like Semrush that allow you to investigate your competitors’ social media activity, effective keywords, and the social media platforms that see the most traffic for those keywords.
4. Start A Blog To Reach Your Audience
Content marketing is one of the best ways to reach your target audience.
Your small business is solving a problem that your target audience is struggling with – and they want answers or solutions.
People often turn to Google for information. So, if you publish quality content featuring the right keywords, they’ll find you.
But, just writing content is not enough. Useful and quality content must include keywords relevant to the problem your business solves for its customers. And it must provide value.
To write quality content for your business blog, look at the keywords driving traffic to your website. These are the keywords that you should write about in your first blog posts.
Content marketing is one of the most reliable ways to get in front of your target audience. And, if done well, it’ll build credibility, too.
5. Use Influencer Marketing
Influencers are social media content creators who have many followers.
The brilliance of influencer marketing is that the influencer has already established trust with your target audience. And, when they promote your product or service, you automatically benefit from the trust they’ve already earned.
You can search and find an influencer platform to help you find the best influencers your audience follows.