Many marketers say that there are two effective online Marketing tools that generate the highest return on investment (ROI) for any Business. These two tools are: pay per click (PPC) and email Marketing. Between the two, PPC is even more preferable. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this Marketing tool.
1. Email Marketing is effective only when you have a big list and you are not looking for new customers. However, PPC helps you serve both purposes: updates existing customers and reaches new customers. You can compare the ROI of different years with regard to PPC, and certainly, you will get to know how stronger PPC is than any other advertising and Marketing channel.
2. Business owners, especially those who have just set up their new websites, want instant results. Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Though SEO must go on always, PPC offers an excellent way to get immediate Traffic and to your surprise, it helps you get significant sales within a few weeks. Overall, both strategies, SEO and PPC, should go in parallel because of their complimentary pros and cons.
3. As soon as you launch PPC campaigns and start getting more Traffic, you can easily judge which part of your website is working and which does not, how your website operates, etc. If your highly targeted Traffic does not convert into sales leads, you are lacking somewhere. In this case, you need conversion optimization and site improvements. When your white label PPC services agency notices it, takes the action to investigate what’s wrong. When you start Marketing with SEO only, it may take months or years to detect conversion problems with your website.
4. Even if you don’t get the expected number of customers through a PPC ad, but every ad contributes to your brand building by exposing you among potential customers. It is not pure branding, but a kind of branding that can be measured with usual PPC metrics like: More impressions equal more exposure, higher click-through-rate and good conversion rate that itself means direct selling success.
It is true that you can’t always start sell directly online and PPC is not ideal for all websites, but Pay per click is almost always a very good promotional tool for almost every Business, if you have a right PPC account manager