Do you want to improve your marketing strategy? Do you know why word of mouth (WOM) it’s crucial for your marketing strategy?
Here are some stats you need to know about word-of-mouth marketing.

Word of Mouth Marketing: Stats You Need to Know

Here are some statistics.

General WOM stats
Sources of recommendation
Who seeks recommendations?
The power of recommendations
The power of a personal connection

Statistics show that between 20% and 50% of all purchasing decisions are a result of word-of-mouth marketing. But many marketers have not mastered this ancient art.

Word-of-mouth encompasses some subcategories – viral, referral, video, influencer, and blog marketing, which integrate with offline marketing tactics as well.

It is a crucial component of organic growth since a customer talking about their positive experience with your products or services is worth 10 times more than anything you wrote or said yourself.

Statistics show that 92% of Millennials trust WOM when making purchasing decisions regarding clothes, electronics, and packaged goods. Also, Baby Boomers rank recommendations as a number one influence when it comes to purchasing big-ticket items, such as real estate or cars.

Word-of-mouth happens every day, everywhere, at all times. People are not only limited to face-to-face interactions and (mobile) phones, but they also exchange opinions via email, blogs, forums, and many more.

Social media platforms allow word-of-mouth to travel fast, and as such represent incredibly rich sources of information, both for potential customers and businesses.

You can monitor what is being said for marketing purposes, engage in product-related discussions, generate buzz, and so on.

These days consumers trust online customer reviews and personal contact equally.

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