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Video Marketing: Stats and Benefits You Need to Know [Infographic]

If you’re not using video marketing to promote your business, it’s time to start thinking about it. Texts and images are pretty effective but video content is the King. More and more marketers and brands are using video marketing. Now it’s your turn.

Here are the stats and benefits of video marketing for your business.

  1. People Love to Watch Online Videos

A study found that 80% of web users are watching videos every week. Also, 58% of web users view online videos every day.

When you create and share interesting videos with your prospects, they’ll keep coming back for more.

  1. The Worth of Video

According to Forrester Research, one minute of video is worth 1.8 million words.

Marketers often say that an image is worth 1,000 words.

In a one-minute video, you can show several images and use words along the way. That’s very valuable and interesting to consumers. It helps them get your points quicker while saving them a lot of time.

  1. YouTube Popularity

People view more than 500 million hours of video each day on YouTube. YouTube users are spending more time on the platform watching videos than anywhere else online.

That’s why your business should be there.

  1. Video – Easy Way to Learn

Viewers retain 95% of a message when they watch it in a video, compared to 12% when reading it in text.

In a video, you can watch every action and remember most things. When you come across the same problem you saw, you would know what next to do because you’ve seen it before.

You remember what you see more than what you read.

  1. Video and Mobile Devices

53% of all video plays are on mobile devices. The growth of mobile devices is one of the reasons videos are so popular today.

Because of mobile devices, people can now watch videos everywhere. You can watch a video in a restaurant, in a cafe, or on your way to work.

  1. Social Media Videos

Social video generates 1200% more shares than text and image content combined. Today, videos are the most powerful form of content on social media. Videos get more attention and generate 1,200% more shares than text and image content combined.

  1. Marketers and Videos

60% of marketers used videos in their social media marketing

Social media users like videos. They prefer watching videos than reading texts and viewing images.

Most marketers and businesses have realized that they need videos to capture and keep the attention of their fans on social media platforms.

That’s why, today, 60% of marketers use videos on social media.

  1. Increase Sales with Video

Nearly 50% of internet users look for videos related to a product or service before visiting a store.

According to Google, 50% of internet users want to watch a video about a product or service before buying it.

It shows how important videos are to internet users when making a purchase. Invest in videos if you want to make it easy for internet users to buy your products or services.

  1. Effective Demo-Videos

A demo (or demonstration) video is a video where you show how your product or service can be used. Demo video allows prospects to see how your product or service works.

Businesses that sell physical products can create demo videos too and put them on their sales pages.

Visitors who watch your demo videos are 2 times more likely to buy your product or service than non-viewers.

Video Marketing Benefits

Video marketing is the best way to market your product or service today.

You need to start using videos before your competitors dominate your niche with too many videos that make it hard for you to compete with them.

Incorporate videos into your social, SEO, and advertising campaigns.

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