Small Business: Free Marketing Strategies You Need to Know

Small Business: Free Marketing Strategies You Need to Know
Small Business: Free Marketing Strategies You Need to Know

The success of your small business will depend on several things, but the most important is how you market your business (your marketing strategy).

Marketing could be a simple word to define but it is a pretty difficult process if you are a business owner, entrepreneur or a marketer.

Here are some free and effective marketing strategies you need to know.

  1. Word of Mouth Marketing and Referral Program

Most marketers and business owners tend to overlook word of mouth marketing but it is one of the most super effective ways.

According to research done by Nielsen, more than 90% of consumers believe in referrals and recommendations from family, colleagues or close friends over all other kinds of advertising.

The referral program and word of mouth are simple to execute. All you need to do is offer a free sample of your product, discount codes, or even low-cost rewards in exchange for new customers.

It’s a very effective tip for your business if you have your customers tell their family, friends, and colleagues about it. Aside from the general word of mouth growth of your business, this strategy, the use of rewards acts as appreciation to your already existing customers which in the end strengthens your relationship with them and encourages trust and loyalty.

  1. Use Your Infographics

Infographics are pretty powerful because they draw the most attention and are easy to make at the same time.

Many people love to share infographics because they are visuals, easy to understand and they have detailed content. You can easily create infographics for your business with no design or software requires.

If you don’t know to create infographics, you will need to hire a design firm to create powerful infographics for your business.

This might become a little bit more expensive for your small business but well-designed infographics will have a huge impact on your business in terms of drawing attention and more customers.

  1. Online Contests

Contests are great ways that you can engage your customers. You do not need extravagant prizes for the contests. A couple of complementary services or free products are sufficient to earn you new prospects.

Contests will also create a strong relationship between you and your already existing customers which is very important for your small business.

  1. Guerilla Marketing

Guerrilla marketing focuses on attention-grabbing, creative and most importantly low-budget techniques to hit your potential customers by surprise and grab their attention. So you can increase your brand awareness and your sales.

All you need to do is draw or script attention-grabbing stickers and graffiti and use it on your website page or even your front store. You will be amazed by how much attention you will grab for both your customers and you’re potential

  1. Send Email Newsletters

One of the best ways to engage your new visitors on your page and maintaining your already established customers, email marketing is the way to go.

The good thing with email marketing is that even the most basic of email marketing strategies are capable of having the biggest impact in your small business.

More than 70% of adults in the US prefer communication through email especially if it is an official communication from companies and working organizations. Also, 91% of them prefer receiving promotional emails from companies that they do business together,

Therefore, it is very easy to advertise newsletters on your website for people to sign them up. This is the best way to nurture potential customers and later turn them into your loyal customers.

  1. SEO

SEO is one of the best ways you can boost your small business. You can create content that would be informative and helpful to your audience.

The content should be precise and you should make sure that your headers and subtopics are readable and explanatory.

You can also optimize your local listings that can go towards helping your small business build a significant presence on the web.

  1. Social Media

Facebook, Instagram, Twitter, Linkedin, and Pinterest are the platforms you should not miss if you are looking forward to growing your small business. These are very popular platforms that will help your small business grow.

Create accounts for your small business and post updates. That means your following will grow which creates your brand awareness of social media.

For example, if you are running a small local shop or even a cafe you might fancy posting pictures of it over Instagram to promote it. Without that, you would be missing out on the chances of attracting new customers to your cafe.

  1. YouTube Video Channel

YouTube is the second biggest search engine. Establishing yourself on YouTube it’s a great idea for your business and above all, it is cost-effective.

All you need to do is create a channel and post short but most importantly captivating videos that describe every detail of what you do or you could even talk about a deep topic that relates to the services you offer or products you sell.

Most customers prefer watching a video of how to do something rather than read about it and that is why YouTube is quite vital. When you have some videos that explain how to use your service or product, you are going to draw more attention to YouTube.

The most important thing you need to know is that you need to create YouTube SEO effective marketing strategies to promote your business.

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