Social Media Influencer is a general term for people or marketers with a lot of followers.

Social Media Influencers: Common Types of Influencers

But if you take a closer look at the influencer industry, there are many different types of influencers.

Certain types of influencers generate different results. You need to know the best type of influencer to represent your brand.

You may think that the influencer with the biggest social media presence is the best for your influencer marketing strategy.

But you need to know that micro-influencers have better engagement rates than mega-influencers.

So what type of influencer should you choose to get the best results for your brand? Well, first you’ll need to understand the different types before finding the ‘one’ for your company.

5 Types of Social Media Influencers to Collaborate With

Mega influencers
Macro influencers
Mid-tier influencers
Micro-influencers
Nano influencers

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