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Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

The speed of your website is important because it can affect your user experience, your bounce rate, your rankings, Your SEO strategy, and more.

If you run an eCommerce website, page speed is crucial for attracting new customers. These days a faster website it’s a necessity if you want to remain competitive in 2021.

Website Speed: How to Improve Your Load Time

Here are some stats and tips you need to know about website speed and how to improve your website.

Your website needs to load in less than two to three seconds (according to Google). If you have an eCommerce website, it should load for less than two seconds or you will lose potential customers.

  1. Mobile vs. Desktop: Page Load Time Stats

A fast user experience is important for mobile device users. The time people spend on their mobile devices increases every year. So businesses must have fast load mobile pages.

In 2017, Google analyzed 800,000 landing pages across several countries and industry sectors. In conclusion, the majority of mobile sites were too slow. They found that the average time it took for a mobile landing page to load was 21 seconds. Also, 50% of visitors are leaving a page or a website that takes longer than three seconds to load.

  1. Load Time and Customer Behavior

Most marketers and website owners know that page speed affects user experience. The load time of your website has a direct impact on consumer behavior. The longer it takes for your page to load, the higher your bounce rate will be.

If you run an online business, a slow load website means a higher bounce rate, loss of traffic, and loss in conversions.

People today want information fast and they don’t have the patience to wait. The average GenZ (Generation Z) attention span is eight seconds, and the average Millennial attention span is only a few seconds higher.

If your website is slow your customers will leave and they will search for a new faster load website. (Your competitor website).

  1. Load Time and Revenue

Purchases aren’t the only form of conversions. Conversions can also happen in the form of email sign-ups, submitting a contact form, or a survey.

Your website load time has a huge effect on conversion rates and your total revenue.

A great website experience is what converts your customers. If your page load time is slow, they’ll bounce. These days, speed is money.

  1. Load Time and SEO

If your website is slow on mobile, you will lose rankings. However, many people are still not making it a priority. Many SEO experts talk about how important load time is to rankings and traffic.

A study (Backlinko.com) found that there was no correlation between speed and first page Google rankings.

But Google says this affects the slowest websites. Website speed affects other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page on Google is 1.65 seconds.

If you have an extremely slow webpage, you won’t get the first page of Google.

  1. How to Test Your Website Speed – Tools

The first step to improve your page load speed and website performance is to test your page speed. There are a lot of tools available online that can help you to test your website speed.

PageSpeed Insights: This is a tool created by Google. It shows you the speed of your site and includes suggestions on how to improve it.

Test My Site: Another tool by Google, this tool allows you to test your mobile site speed.

GTMetrix: This is another site speed tool that allows you to test how fast your website will load.

Pingdom: Pingdom is a popular website monitoring service that has a free website testing tool.

WebPageTest: This tool allows you to run a free speed test from several locations around the world.

Last Tip

Start by testing your site speed. Then begin making improvements. Small improvements to site speed can improve your rankings, your SEO, your traffic, and even sales.

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Social Media business marketing Startups

TikTok: 7 Tips on How to Improve Your Marketing Strategy

TikTok: 7 Tips on How to Improve Your Marketing Strategy

Many people and businesses are using social media platforms such as Instagram, YouTube, Facebook, and TikTok for video content. Going viral on TikTok it’s difficult but not impossible.

TikTok: How to Improve Your Marketing Strategy

Businesses who like to expand their reach should start using TikTok. There are many tips and tricks you can use to achieve success on TikTok.

Here are some useful tips you need to know about TikTok and how to improve your marketing strategy.

  1. Post Frequently

Many people have to post consistently and frequently to grow their following. TikTok followers want constantly updated content.

Create a plan for consistent and frequent content. Also, you can buy TikTok likes and followers, but don’t overdo it!

  1. Engaging with Creators

A successful tip for your TikTok marketing strategy is to engage with other creators. Especially creators that creating content similar to yours. The more you comment on videos, the more people will notice you and your content.

When commenting on other people’s videos, be genuine and original. You don’t want to become a spammer.

If anyone comments on your TikTok videos, reply to them. This shows that you care and you will generate engagement with them.

  1. Use Trends

If you are using trends will catch people’s attention. Watch your main feed page to discover trends.

Create a video, use a trend, and incorporating your twist. Don’t copy-paste other creators. Always credit the original creator of a trend!

  1. Use Hashtags

Boost your videos by using hashtags in your video captions.

Use hashtags that are already popular for your video, and create a unique hashtag to boost your video. Encourage viewers and followers to recreate their videos using your unique hashtag.

Important! comment and like the videos that people create using your hashtag.

  1. Collaboration with Influencers

Collaboration is essential for a successful TikTok marketing campaign.

Find influencers for collaborations. If you’re marketing a product, you need to have a compensation plan. Don’t copy and paste messages to other influencers because it’s not genuine and effective.

  1. Niche Content

There are many niches available on TikTok (like other social media platforms). If a brand or a marketer is trying to target parents or kids, they should be creating interesting content that resonates with that group of people. (niche)

Creating and sharing niche content means that the target audiences will have a higher chance of finding that content.

Also, after the target audience finds that content, the business can build a loyal community, and generate more sales.

  1. Tell Stories

These days on social media the key to success is to tell stories that people find interesting and engaging. One of the best ways is to tell stories with text overlays.

Text overlays are also an effective way to attract people who are usually scrolling down their feeds. Text overlays will catch their attention and they will read your story.

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business marketing Social Media Startups

Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

These days social media is an essential marketing tool for every business. Instagram is one of the primary platforms to promote your business.

Instagram Analytics: How to Improve Your Marketing Strategy

Here are some tips about Instagram analytics and how to improve your marketing strategy.

  1. Know Your Followers

You need to pay attention to your follower numbers and also you need to know your followers.

If your posts are effective and relevant you should attract some new followers. If not, then your content needs some improvement.

Also, you need to figure out what your followers like and dislike. Take a look at their profiles and see what trends they like, hashtags they use, or people they follow. This tip can help you to optimize your content, improve your strategy, and attract more followers.

  1. Engagement

An important tip is to generate engagement. If a user has many followers but only gets 10 likes on a picture, engagement is pretty low (probably a sign that the user has purchased followers).

Engagement is much more than just likes.

You need to pay attention to which posts get likes and comments. If a post gets more likes you need to examine the image and the quality of the caption.

Low comment rates mean that your caption is not structured as a call to action and your followers don’t comment or like your post.

You need to measure your engagement with your followers. If you are not responding to comments on your images or don’t comment on user-generated content, then your followers think that you don’t care about them. You need to improve engagement and loyalty.

  1. Stories

You need to use stories to increase your reach. Stories are a useful tool to attract and engage your followers.

People may be viewing your story because the icon pops up but they stop reading because they are uninterested. You need to create interesting content that makes people want to see the entire story.

Interesting stories can increase traffic and engagement to your business pretty fast.

  1. Conversion

You need to decide what type of conversion you want to achieve. You want people to visit your website, buy your product, service, or a combination?

You need to create a strategy to gaining followers, engaging with them, and converting them into buyers or subscribers. Then you can optimize your actions to ensure maximum conversion.

Important! Don’t give up. Using Instagram will take some trial and error as you figure out exactly who your audience is and how to engage with them.

Explore other Instagram content creators or influencers and discover how to create the best content possible and maximize your success. These days social media and the online world are changing pretty fast. So you need to know new trends, tips, and techniques to improve your marketing strategy on Instagram.

Instagram Analytics Tools

  1. Instagram Insights

You need to set up a Business Profile to access Instagram Insights. Also, you need to connect to the Facebook page you are currently administering to associate with your Instagram Business Profile.

Top Posts is one of the most valuable features. It gives you the chance to see the best-performing photos or videos in any given timeframe within the last two years.

You can do the same thing for stories and followers.

  1. Iconosquare

Iconosquare is a highly professional Instagram analytics tool. Iconosquare helps companies to understand and improve performance on key social metrics, from audience growth to engagement.

Also, it allows you to plan and schedule Instagram activities. So it easier to grow the number of followers and increase the overall performance.

Last tip

Instagram is one of the most influential social platforms. Instagram has become very important for businesses and brands worldwide.

But a lot of entrepreneurs and marketers still don’t know the benefits of Instagram marketing because they don’t know how to measure it.

You need to know how this platform works and how to take advantage of its features. Take Action Now!

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Social Media business marketing work from home

Social Media: 7 Tips on How to Grow Your Accounts in 2021

Social Media: 7 Tips on How to Grow Your Accounts in 2021

You like social media and you have added your business to various social media platforms. But do you know how to grow your social media accounts?

Attention! Don’t fall into the trap of creating social accounts and then wait for everyone to start following you. This is a big mistake. You need to take action and start following interesting, relevant, social media accounts.

Social Media: How to Grow Your Accounts in 2021

Here are some useful tips about social media and how to grow your accounts in 2021.

  1. Target Market – Target Audience

Identify your target market. You can target a certain geographical area or certain countries. Also, if you get followers who like your posts and share them, but they are outside your target market, then you should still connect with them.

These social media followers can help to grow your account and your business. Connect with them and build relationships.

  1. You Need A Plan

A growth plan or schedule will help you to keep on track. You might want to connect with 30 new accounts each week or you need 50-100 new followers every month. Create a schedule and work on it.

  1. Reciprocation – Give and Take

If a follower likes and shares your content, reciprocate! (Give-Back). Otherwise, they will soon stop! Every time a follower or followers share your content, you need to share their content. Don’t forget that they help you so you need to help them too! That’s social media. Be active and help your followers. If you want only to take you will fail!

  1. Build Personal Connections

People like to buy from people that they know and trust. Share some personal posts. Share pictures of you and the team or share interesting memes that will help you to connect with your followers on a more personal basis.

These kinds of personable posts will allow your followers to feel much more connected with you and your business.

  1. Quality Over Quantity

Don’t spam your followers. Daily posting for marketing content is just fine. But too much marketing content can be viewed as a spammy account, especially if there is no other activity other than marketing posts.

If the balance is wrong, then you will start to lose followers. Instead of advertisements, why not share knowledge, tips, tricks, or even funny posts. These kinds of posts can establish you as an expert in your niche or topic.

  1. Appreciation

If a person or business share your content, you should appreciate and thank them. If you are tagged in a post, recommended or you have supportive followers that constantly like your content, then show your appreciation. They will feel happy and they will help you more.

  1. Positivity

Famous Maya Angelou has said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. If you can make someone smile, then do it! Think positive.

Positivity is a very attractive quality! Positivity will help not only to retain your followers but will also attract others.

It’s important to follow the rules of social media platforms you use and participate in. You need to help your followers and provide quality, helpful, content. You can grow your social media accounts but you need an effective plan and a positive way of thinking.

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business infographic marketing Startups work from home

Business Trends 2021: How to Improve Your Business [Infographic]

Business Trends 2021: How to Improve Your Business [Infographic]

Your business needs to adopt the new normal. You need to know the new business trends in 2021, and how they will help you to improve and grow your business successfully.

Business Trends in 2021

Here are some useful business trends you need to know about how to improve and grow your business in 2021.

  1. Remote work

Many businesses have been forced to operate remotely. Working from home has been a good solution for many companies, as it has enabled them to limit their losses, and providing employees with greater flexibility.

While some organizations may be looking to return to the office, many plan to move forward permanently with remote working.

  1. Data

These days data availability and usage have grown tremendously. The more time that people spend their time online, the easier it becomes for brands to track their consumers’ preferences and behaviors. To improve their products, services, and overall decision-making, many businesses will use analytics.

  1. Automation

More and more businesses are starting to use automation. It’s a cost-effective solution. Many companies will reexamine and revamp their operations.

Many tasks can be shifted from human to automated functions. Like chatbots, which can take over some processes for speed and convenience.

  1. Rise of Shipping and Delivery

The demand for shipping services will grow as the majority of the population are staying indoors. Even after the COVID-19 crisis has passed, contactless delivery options and digital payment methods will become the new standard.

  1. 5G Technology

The pandemic has increased digital transformation across all sectors. Now that most activities are done online, the demand for faster internet speeds is greater than ever. So 5G technology is the best solution.

Smart Homes – Innovation

5G will lead to the emergence of other technologies. Apart from changing businesses’ infrastructure, the introduction of this innovation will affect people on a personal scale.

Houses will turn to smart homes which allow the residents to connect and interconnect their home appliances and devices to the internet and control via a central remote system.

The increase of smart homes will lead to smart cities which are about dealing with city problems (traffic, energy) and solving them by data collected from electronic devices and sensors in the city.