These days eCommerce industry keeps growing. But many eCommerce business owners don’t know tips and tricks to increase their sales.
eCommerce: How to Use Personalization and Increase Sales
Statistics show that 91% of consumers are more likely to buy from brands that show products based on their specific interests and provide them with relevant offers or discounts.
Personalizing user experience is an excellent way to improve customer engagement and increase sales and profits.
Here are some eCommerce personalization tips that will help you to grow your business and generate more sales.
1. Use Personalized Landing Pages
eCommerce landing pages are effective tools to generate customers. A personalized landing page is the opportunity to convert your visitors into customers.
Stars show that 85% of consumers are attracted by personalized landing pages. Also, personalized recommendations influence 92% of consumers to complete a purchase.
You can provide a personalized experience on your landing page by creating content based on your user’s preferences.
Use website cookies to gather your customer’s information including recently viewed products, buying behavior, shopping history, etc.
This data will help you curate customized content according to your customers’ specific interests.
You know what your customers like or need. So you can fill their needs and increase your sales. Simple but pretty effective!
2. Use Recently Viewed Items And Similar Items Sections
Adding a “recently viewed items” section helps your customers easily find the products they previously visited and prompt them to buy.
Similarly, adding a “view similar item” section gets related products in front of your customers and nudges them to browse just a little bit longer.
Some of the benefits of adding these sections.
Creating a more efficient shopping experience for users (it’s easier for them to find relevant items).
Better opportunities to upsell and cross-sell.
Increased page views and length of time on your website (increases your search rankings).
Showing related products may lead to a purchase later on.
3. Loyalty Programs
Tip. By increasing your customer retention rate by 5%, you can increase your profits by as much as 95%!
Attracting new customers is essential for business growth, but retaining existing customers is easier and more profitable.
This is why loyalty programs are vital to the success of your business.
With a well-designed loyalty program, it’s easier to connect with your customers and increase customer loyalty.
Many retailers believe that loyalty programs are the best way to connect with their customers.
Loyalty programs increase referrals and word-of-mouth promotion. Also, you build a community of loyal customers.
4. Virtual Shopping Assistant
One of the most effective ways to help your customers and generate sales is by offering them a personalized shopping assistant.
A shopping assistant not only saves your users’ time and effort but also helps them compare prices and find the best deals.
AI-enabled shopping assistants can listen, understand, recommend, and even handle one on one conversations with customers to resolve queries quickly.
5. Personalized Recommendations
Statistics show that personalized product recommendations generate 31% of eCommerce revenues and increase conversion rates.
Recommendations can improve customer satisfaction and loyalty.
There are many ways to use personalized recommendations.
Showing new arrivals on the homepage
Highlight bestsellers
Displaying what others bought
Recommending products based on reviews
You can also use email marketing to send personalized recommendations and increase repeat purchases.
6. Geo Based Personalization
If you have an online store you can have customers worldwide. So you need to use geo-based personalization.
Geo-based personalization tips.
Easy Communication: You can use geo-based personalization to communicate with your customers in their regional language. It’s very effective because many people don’t speak English.
So customers can read product descriptions in their native language. It’s easier for them to buy your products.
Product Pricing: You can also offer prices in their currency so they do not have to convert it.
7. Email Marketing
Email is still an effective marketing tool. Statistics show that an email generates $42 for every $1 spent (an impressive ROI of 4,200%).
You can use user data to send targeted emails to them based on what they have searched for or what was added to the wishlist.
Also, creating urgency and scarcity is a great way to convert your emails faster. You can use phrases like ‘discount price’, ‘offer expires soon’, ‘a few pieces left in stock’ in your emails to convert your customers fast.
Last Tip
The purpose of personalization is to make your customer feel valued. If your customers are satisfied they will buy from you many times.
Also, they will advertise your business for free! (Word of mouth effect).
Your customers will be happy with personalization marketing and your eCommerce will grow and generate more sales.
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