Black Friday it’s one of the biggest shopping days of the year. Stats show that 186 million people shop online or in-store during Black Friday in 2020.
Black Friday: How to Create a Successful Social Media Strategy
So many brands want a special sale this time of year.
It’s a fantastic way to generate sales, revenue, and even increase brand awareness.
A Black Friday sale requires a bit of work. You need to plan your offer and you need to do some promotion to bring in the number of sales you desire.
Here are some tips you need to know about Black Friday and how to create a successful social media strategy.
1. Start Early
It’s better to start early and not wait until the last minute to create your Black Friday strategy.
You can create an enticing offer and you have time to craft any necessary promotional materials.
Promos like social media graphics, posts, ads, and email newsletters.
The sooner you can begin planning, the better. This way, you’ll go into the week of Black Friday feeling calm and knowing that everything is taken care of and ready to go.
2. Share Posts Early to Generate Buzz
It’s smart to share some Black Friday social media posts early (A week before Black Friday). It allows you to generate buzz and get people excited about the offer you’ve created.
Also, you can count down on your social media platforms until the day the offer goes live and your audience can get involved by counting along with you.
3. Post Every Day – Promote Your Offers
Don’t expect people to visit your website and find your special Black Friday offer on their own.
You need to make sure you’re speaking about your offer so people know it’s available.
Post on social media about your Black Friday offers every day. It increases the opportunities to make more sales and profits.
You can create graphics and videos, post to Instagram Reels, or even share voice tweets.
Whatever works for you! Just get creative with your Black Friday social media content and how you’re talking about your offers.
4. Use Urgency To Increase Sales
Urgency is an amazing way to increase sales because people begin to fear missing out (FOMO) if they don’t take advantage of the offer before it’s gone.
When creating your Black Friday social media posts, inform your followers that the deal (offer) is for a limited time only.
Include the last day of the sale in your copy or graphics. If you’re creating Instagram Stories, use the countdown sticker to show how much time is left before the offer is gone for good.
5. Use Customer Reviews and Testimonials
This is another easy way to increase sales because people want to see that other customers have enjoyed the products and services you offer before they decide to buy.
Share testimonials from past customers that are satisfied with your brand and your products.
6. Respond to Messages Quickly
In the US, Black Friday is the day after Thanksgiving. So you need to take some time off to be with friends and family, but you don’t want to neglect your customers.
It’s important to have some time each day to check social media messages or emails you’ve received to answer questions.
Ignoring them could mean you miss sales and profits.
7. Plan and Schedule Social Media Posts
Just like you shouldn’t wait until the last minute to plan your offer, you also don’t want to wait to plan your Black Friday social media posts.
Get everything created ahead of time, including your copy and any necessary media (images and videos).
Then, you can start plugging everything into your favorite social media scheduler. Everything will be ready to go and you can focus on enjoying the holiday without having to post something.
Last Tip
When the Black Friday end, it’s a good idea to review your stats to see what performed and what didn’t.
Did your offer perform as well as you’d hoped? Did one product or service sell better than another?
If you noticed that one platform gained more traction than another or that a certain type of post generated more engagement, you’ll know what to double down on with your next sale.
Stats can help you to create more successful Black Friday and social media marketing strategies.
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