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Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

These days are very difficult (Pandemic) for your online business. You need to improve customer loyalty to increase sales and grow your brand. If customers are not loyal, they’ll buy from your competitors.

Customer loyalty is a necessity if you want your online business to be successful.

Marketing Strategies: How to Improve Customer Loyalty and Increase sales

Here are some marketing strategies and tips about how to improve customer loyalty and increase your sales.

  1. Customer Loyalty and Appreciation

People want to feel appreciated. Your customers could have chosen another brand, but they decided to buy from you. Show them that you appreciate their purchase through gifts and rewards.

  1. Give Gifts to Customers

It’s no-right to think that if you give gifts you will “buy” your customer loyalty. Remember that your competitors also have loyalty programs. Some customers expect some kind of reward after making a purchase, especially when repeat business is the norm.

If you want to make an impact with your gifts and improve your customer loyalty you need to put some thought into it. It needs to be a gift that provides value to the customer, otherwise, it’s just a waste of your money.

It’s better to give something special. Give them something that feels like a bonus or a prize. And if it’s unexpected all the better!

  1. Types of Customers and Gifts

Prospective Customers

The best way to add value to a customer is to give them something they need. There are two main types of customers: prospective and current. Prospective clients are those people that are interested in your brand but they haven’t made any purchase.

A prospective client may subscribe to your email newsletter, read your blog, or follow you on social media.

The best gift to give prospective customers is a free prize. Choose something that is trendy and is related to your brand.

You can host a competition and give prizes to winners. People should register using their names and email addresses if they want to take part in the competition. You can hold the competition on your social media page or at a live event.

This competition will boost your brand’s visibility and increase your online followers. People will be talking about your brand.

If it’s a live event, you can give all the participants branded items with your company name and logo.

You can use the competition email list to send prospective clients more information about your products or services.

Send them one week later another email that offers them a discount for being first-time buyers.

Current Customers

You can provide value for your current customers by giving them points. For every purchase they make, they earn points equivalent to the purchase value.

You can also create special VIP loyalty programs for frequent buyers. They spend more on your business. There should be exclusive discounts and gift coupons for this category. Since this category has your most loyal customers, they deserve special rewards.

  1. Value and Expense

Any gift you give to prospective and current customers must add value to your business. You need to not overspending. Calculate the overall value of a client. How much does a customer spend on your products every month or year?

The value of the gift should be equal to the average annual expenditure of the customer.

Attention! With new customers, it can be tricky because you don’t know if they continue to support your business or they only want the gift and then will disappear.

  1. Gift Personalization

If you want customers to remember and support your brand, you have to make the gift unique. Look into individual customer profiles. Do they have families? What are their hobbies or interests?

It’s not always possible to know enough about individual customers to get them something highly personalized. You can use more generic gifts, particularly those related to your industry because if the customer falls into your target demographics, they probably have the same wants and needs.

If you want to avoid the guessing game use discounts or cash rewards. Also, you can use prepaid debit gift cards. These gift cards are very popular and many brands are using them.

Gift cards work like cash and can be used anywhere that takes typical debit/credit cards.

You can add your brand logo on gift cards to remind them of your business every time they use their gift card.

It’s important to satisfy your customers. Satisfied customers are loyal to your business, buy more, and advertise your brand for free. So take action now! Create a new marketing strategy, improve your customer loyalty, and increase your sales.

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Customers Loyalty: Why is Very Important to Your Business

The Reasons Why Customer Loyalty is Very Important to Your Business


Attracting customers and retaining their loyalty is the key to success of any business. If customers do not keep coming back to you and do not advocate your organization, then you will need to continually attract new clients simply to replace that lost customers.

The customer satisfaction can be achieved in a few simple steps. You have to know your customers’ needs, desires, problems and give him the best solutions to build long-term relationships.

The largest influence on consumer loyalty is customer service. Recent research suggests that 46 percent of people feel that their loyalty to a particular company is driven by the customer service they receive.

It would be fair to assume then if a business achieves excellent product quality and gives good customer service then it will flourish and ultimately increase its profits.

Firstly it is important to understand how your customers feel about the customer service they receive when they contact your company. If these important calls are being handled by staff in a call center, do the operators relate to the customer easily?

Are they able to deal with any inquiry quickly and efficiently? Can they answer other questions relating to your business without passing the inquiry on to a third party? Perhaps more importantly, do they enhance the relationship between your company and the customer?

High levels of customer service can only be achieved by actively engaging with your customers. Furthermore continually identifying their needs and adjusting your product or service in line with their requirements can open up future revenue streams and develop new markets for your business.

The Reasons Why Customer Loyalty is Very Important to Your Business

Whether you own a little pop corner shop or a worldwide software business, customer loyalty is very valuable to you.

When speaking of products it is often referred to as “brand loyalty.” Investing time and energy in promoting customer loyalty should be an integral component of any business’ marketing strategy.

When business people think of “marketing” in general, they tend to focus on activities targeted at attracting new customers. While expanding your business’ customer base is a crucial undertaking which you must work towards with clearly defined goals.

The importance of retaining existing customers mustn’t be overlooked. Working toward promoting customer loyalty (or brand loyalty) is critical to your goal for many reasons. Here are 5 reasons why customer loyalty is important to your business.

1. Repeat Business

Loyal customers, almost by definition, will purchase your goods or services again and again over time. Depending on what type of business you have and what the sales cycle is like, you may end up selling more to one loyal customer in a year than you might to even 10 first time customers.

2. Greater Volume

As you build relationships with your loyal customers, it will become increasingly easy to sell to them in higher volumes. This may happen naturally, or you may choose to incentivize the process for your customers. In any case, higher volumes mean greater sales, which translates to higher overall profits.

3. Cross-selling Opportunities

Customers who exhibit brand loyalty have a relationship with your business. They trust you to provide quality products and customer service. This creates a great opportunity to fulfill more of your customers’ needs than the traditional ones you currently meet.

You can make sales to loyal customers across product lines and thus increase your overall sales volume without needing to focus so much on attracting new customers.

4. Protects You From the Competition

The more loyal your customers tend to be, the safer you will be from the draw of the competition. Establishing strong brand loyalty can make you practically immune to competitive forces. This is especially important in places where new players enter the marketplace often.

5. Word-of-Mouth Marketing

Loyal customers can also bring you, new customers. Customers that have great relationships with businesses tend to talk about it. Happy and satisfied customers who keep coming back to you are very likely to refer others who may need your product and/or services.

These days the rhythm of lifestyle is very fast and it’s very easy to lose customers. The good news is, loyal customers are much more likely to give you the benefit of the doubt and/or overlook errors. If you maintain the level of customer service and quality that it takes to achieve brand loyalty in the first place, your customers will be willing to forgive you when bad things happen.

Also, a Great Principle of Marketing says that it’s much better to keep satisfied the customers you already have than try to attract new customers.


9 Benefits of Email Marketing for Your Business

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Business owners are always looking for a marketing method that is easy, credible, and cost-effective! Email marketing is imperative for the success of a business. But most businesses don’t know how to do it right.

What is Email Marketing?

Email marketing is when you send a message through the electronic mail. It includes advertisements, sales or a newsletter. Any email that helps in generating customer loyalty and trust in your products or services. Email is an effective way to stay in touch with your customers and promote your business.

With email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement.

The email marketing is beneficial for all the businesses regardless of their size. Here are the 9 benefits of email marketing.

1. Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

2. Cost Effective

A great benefit of email marketing for your business is that you don’t have to spend money for postage fees or advertising fees. Email grows your list and contact database with each campaign sent.

3. Segmentation

With the help of email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

4. Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase your sales easily.

5. Easy to Track

It is easy to see where you are doing something wrong in your email campaign. You can send multiple campaigns with different subject headers. It’s a great way to make split test and see what’s working best for your particular email list. The email marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

6. Marketing Plan

When a business sends an email, they can see the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

7. Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

8. Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

9. Easy to Manage your Email Campaigns

Email marketing is a cost-effective tool that is easy to manage. A good email software enables you to create highly engaging emails. Also it helps you in handling your contacts, tracks the performance of your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers.

An email list is a stable and long-term investment. Your email list is your business.


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How To Boost Your Target Audience Engagement

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You probably have read a lot about how to engage your target audience. The fact is that the more you engage your target audience, the more likely they will be to buy what you are selling at some point in the near future.

Engagement is essential to your brand’s success

You may have the most amazing offerings and your content marketing materials may be great. However, if you aren’t able to engage your target audience so that you can really get them acquainted with what you are offering, you won’t selling anything to anyone.

You may or may not be familiar with exactly what is involved in engagement. Well, engagement means a lot of things. When it comes to audience engagement, you are going to be examining bounce rates, how many people have visited your particular pages, how many people have clicked on your particular social media channels, how many people have shared your content, and how many people are reaching out and interacting with you.

You are building loyalty

If you are able to achieve loyalty from the other person as a result of your continued interactions, that person will not only engage with you but he or she will also probably be happy to tell other people about your brand and what you can do for them as well. The famous mouth-to-mouth viral marketing

One thing that you need to understand is that engagement doesn’t usually happen overnight. It takes a lot of time, effort, and careful nurturing. Once you have reached a certain level of engagement, there are some other extremely important aspects to the relationship that go along with it: trust, a consideration from the other person that you are the best choice to solve his or her problem because you are the most knowledgeable about that particular issue (in other words, you are positioned as the subject matter expert), and a valuable relationship.

However, the reason that it is not so easy to get your target audience members to engage with you is that there are so many people who are competing for a piece of the pie and each one of them is claiming to be the best at what they do, which is exactly what you do as well.

It is important to remember at this point that the relationship that you are building with the other person is mutually beneficial. It is not just that you are getting something out of it. The other person is going to get a great deal out of it because you are going to give a lot to that person. Through your content, you will be sharing all sorts of exciting ideas about all sorts of things that will benefit the other person and his or her business.

Even though you have obstacles in the way of your being able to engage with your target audience members easily, it is still far from impossible to accomplish what you set out to do. You just need to approach it in a sensible way. If you follow the following principles, you will make a lot of progress.

Make sure that your content is truly scanable:

When the other person comes upon your content, you need to make sure that it looks a certain way, a way that is conducive to the other person having the ability to get a lot out of it in a very short amount of time. It is that scanability that will drive them to want to read more and to engage with you.

The way that you will accomplish that is by using a font that is not too small and by using a font that is easy to read at a glance. The truth is that very few people nowadays will be interested in reading long, small font size content. They probably neither have the time nor the inclination to do that.

People are very busy and they don’t have the patience to stick with any content for too long, especially when they first start reading. In fact, you have exactly three seconds to get them to read on. If you can’t capture their attention in three seconds, they will move on to someone else’s content and it will be over for you.

You understand that three seconds is not a long time. The other person will be able to tell in those three seconds if they want to continue. If the physical aspects of your content catch their eye in the right way, they will continue.

One thing that is very important here is that you make sure that your content looks the same every time. That doesn’t mean that you are writing about the same thing every time. In fact, you should never write exactly the same content twice.

It is just that the first glance should have the same feel to it each time. Another important aspect of what makes content scanable is the graphic element. Graphics are so important when it comes to attracting your target audience members. It is the first step on the way to solid engagement.

Make sure that people can start to interact through your content:

If you share interactive content, the other person will feel as though he or she is a part of what you are offering. It gives them a sense of control and power. It also gives them a desire to connect with you. The more you connect with the other person, the better and stronger your engagement with that person will be and that engagement will hopefully last for a very long time.

The interactivity is essential and it is important for you to remember that as you are writing the content that you intend to share online. If you are not the person who actually writes the content, it is important for you to let the writer know how important that interactive element is to incorporate into the content.

It is actually a simple concept but it is one that will bring you very far. Some of the ways that you may be able to achieve the interactivity piece of it is by using contents (with prizes), surveys/polls, quizzes, etc. Those are all effective interactivity tools, if used appropriately.

Make sure that your content loads easily and quickly:

There is almost nothing more annoying than trying to download or upload content only for nothing to happen. Your content must be uploaded or downloaded easily and quickly. Otherwise, you will surely lose the attention of the other person and your relationship and engagement will be over before it has had an opportunity to begin.

You can do certain things to avoid that situation, such as minimizing the size of your graphic images. Of course, you will want to make sure that your content delivery system is fast.

Make sure that your content can be shared easily:

Having other people share your content is the ultimate prize for your brand and for your business. You want to make it as easy as possible on the other person to do just that. Make sure that the other person can share your content with one click.

Most people will be more than willing to do that if it is that easy. However, the more important statement that the other person’s willingness to share your content is that they value what you are saying and they value what you represent. You will get a great deal of mileage out of that.

Make sure that engagement is seamless:

Your engagement with other people should flow easily and if you plan a strategy, that roadmap will help you to achieve your goals. Easy is the essential concept that you need to keep with you. If your engagement is easy and it accomplishes a great deal, the other person will be right there with you. It is that simple.

Engagement is critical for your business. However, remember that the engagement doesn’t have to be painful or draining. If you remember to make it scanable, interactive, easily loaded, and easily shared, you will successfully engage and your brand will be a booming success.

The more you engage, the better you will become at it and the more successful your results will be. As a part of engaging your target audience, it is very important to listen to what the other person is saying, thinking, and feeling. The more you involve the other person, the more valuable that person will feel. That is a sure way to keep him or her engaged.

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6 Ways to Use Social Media to Build Customer Loyalty [Infographic]

How to build customer loyalty. Want to know how social media sites like Twitter and Facebook can help? Steps to success in this infographic.