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Mobile Apps: Stats and Reasons Why Mobile Apps are The Future [Infographic]

If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.

Here are some reasons why mobile apps are the future

  1. Smartphones and Mobile Apps

These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.

These numbers are growing every year and also keep growing the market of mobile apps.

  1. App Downloads

App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.

In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.

These numbers (stats) show clearly how effective and profitable are mobile apps.

In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!

  1. Mobile Devices – Social Media and Communication

An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.

Social media and communications apps take the majority of users

In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.

  1. Mobile Ads

With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)

Mobile ads are expected to reach 280 billion by 2022.

Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.

  1. TikTok

TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the ​most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).

Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.

  1. Top Apps

The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).

Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).

  1. Mobile Revenue

The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.

The gaming industry is the most profitable sector of the mobile app industry.

Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.

Mobile Apps and Future

Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.

These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.

You need to know about new technologies and trends, so you can predict the future demand for mobile apps.

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The Future of Mobile Apps: Tips and Trends

These days a smartphone has many mobile apps installed on the device. But many of them are not useful, their performance is not good, or users don’t like them. Mobile apps are very popular and the mobile industry continues to grow.

Many businesses and brands are using mobile apps because they know that they can reach pretty fast their target audience and increase sales with the help of mobile apps.

Here are some tips and trends about the future of mobile apps.

  1. 5G Technology – Mobile Apps and Business

5G technology can transfer and download video content very fast. This technology will help mobile apps to become more effective.

Also, soon we will see the widespread of voice control. This will open up more opportunities for marketers and businesses to communicate with their customers.

  1. Effectiveness of Applications

• Speed and effectiveness

Mobile applications are faster than the mobile network. This speed allows users to quickly access content, which increases the chance to satisfy a particular need. They can find faster what they need.

65% of Millennial generation users prefer to buy products or view products through the application because of their effective personalization and the speed of the transaction.

• Data – Information – New Technologies

Applications are using new technologies such as geolocation and voice search. Applications can collect data (information) about the user’s interests and hobbies: what they do and what they like.

• Relevant Content

Many users install mobile apps on their devices because they want to get pretty fast relevant content.

  1. Personalization and Location

These days many mobile developers are more focused on consumer requirements. Users now expect more personalization and adaptation to their location.

Location-based service is a growing and profitable category that allows businesses and marketers to create more targeted ads. Defining our destinations, hobbies, and interests, marketers can select suitable commercial offers for us.

Also, mobile payment technology is growing, which allows you to quickly perform various transactions “on the go”.

  1. Native apps and Responsive Web

Create an application for mobile devices (native) or create an app that suits any device (responsive web)? The general recommendation is to have both.

But if you have only recurrent users, the best option is a native app.

The Future of Mobile Apps: Tips and Trends
  1. Proactive Apps – The Next Step

The great challenge is the proactive application. It’s the next step of modern apps. It will notify user only data of interest. The secret is to discover what people are looking for.

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Social Media: What’s The Future? – Predictions and Trends

Social media keep growing but we don’t know what gonna happen the next month or the next year. Social media is a very competitive market. It’s very important to know the predictions, so you can create new strategies or use new trends and tips to grow your business.

Here are some tips and predictions about social media future

  1. Privacy and Security

These days it’s very important for brands and businesses to find methods and strategies to generate consumer trust. It’s about how they connect with their target audience. These days social media users are becoming more aware of how their data is being used.

Social media will see an increase in private interactions like messaging apps, email, and other tools for private sharing. Stats show that 85% of social media users prefer more privacy and security.

  1. Videos

Videos on social media are on the rise. People like to watch videos than reading text content. It’s almost guaranteed that we will see even more videos all over social media in the future, including live videos.

  1. Memes

Many social media users are sharing memes. Many people are sharing less personal information and prefer to share interesting videos or funny memes on social platforms. They don’t trust social media anymore!

  1. Premium Services

Ads have become a big problem in social media. Many people are searching for solutions to avoid ads. Premium services could be on the rise as social media users tend to prefer high-quality images, videos, and audio without ads.

  1. Mobile-Friendly Platforms

The future of social media is mobile. About 3 billion people (maybe more) will have access to mobile phones by 2020-2021. More and more people are using their smartphones to search online and use social platforms. That’s why future platforms need to become more mobile-friendly.

  1. Image and Voice Search

Stats show that 55% of online searches will be carried out through image and voice by 2021. The popularity of voice and image search is growing.

With the popularity of social media platforms such as Instagram and Snapchat, there is a massive increase in visual-based content. Every mobile phone has a camera. So photos and videos will continue to saturate social media.

Happy diverse people holding social media icons
  1. AR and VR Technology – Augmented Reality and Virtual Reality

The world of marketing will change and will create more practical applications of Virtual Reality (V.R.) and Augmented Reality (A.R.). The same will apply to social media platforms. Many social messaging apps like, Facebook Messenger, WhatsApp, Instagram, Snapchat, etc, will use A.R.

  1. Data and AI – Artificial Intelligence

Social media platforms already using AI in their algorithms. The algorithms are responsible for ranking social posts, deciding which content to display to which type of users, and much more.

With data on social media becoming more and more complex, AI in social media is a necessity.

One of the big problems is fake news and sensitive data.

In 2020-2021, AI will do better segmentation data, and make sure that the algorithms provide the best content possible.

Fake news and sensitive information will be filtered out in a more advanced way than today.

  1. More Sales

People becoming more ”lazy” and they are depending on technologies to make their “shopping” more easier and comfortable. Online shopping and sales will grow with the help of social media.

Right now you can buy products through the Facebook marketplace, YouTube videos, or Instagram store.

  1. Automation and Chatbots

Chatbots and automation is already a great trend on social media. Soon, it could be possible that the bots can close a deal or sell your products/services while you are asleep. Pretty Amazing!

  1. Personalization

Personalization is always the key to success in marketing strategies. Personalization is already used in the online world. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere!

But with privacy and transparency becoming more important, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions).

Surely we’ll see many changes in the online world and our lives. Technology is changing pretty fast and social media will continue to grow and change the online world.

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The Future of Video Marketing: The Power of Interactive Videos

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These days videos are the most effective marketing tools. Many stats and facts have proved this many times. Many businesses and marketers know the power of video marketing.

Now you can use a new, pretty powerful, kind of video. They are interactive videos.

Interactive videos generate user interactions through clicks, touch, etc. Interactive videos are very powerful because now videos have become pretty engaging and attractive like never before.

Your customers or video viewers can navigate through your videos. You can make a video about the benefits your product offers and include various links in the video itself. These links can direct the customers to explore certain features of your product in more detail, take them to the buying page, show them other variants, etc.

You can see how your customers can navigate through an interactive video to learn about the product features that matter to them.

You can make things easier and more attractive for your customers. Help them learn and navigate through the video content at their own will.

Interactive videos offer many benefits for organizations too. You can now include “call to action” in a more effective manner. Showcase a variety of things in a single video and add links to explore or purchase the products right away!

You may also include a link to download a catalog, in the video itself.

Interactive videos can be customizable to a whole new level. It is difficult to narrow down to something that each one of your prospective customers will like because everyone is different.

Interactive videos provide better control to the viewers, they have the liberty to shape the video as they go forward.

Intelligent marketers know that it’s good to educate their customers and leading organizations are always looking for effective ways to train their employees. Interactive videos are great for both these purposes.

A video can start with an overview of the topic and then provide the viewers with options to jump to the sub-topics that interest them. Drawings, annotations, labeling, etc. are an integral part of such videos.

Learners have the option to deep dive into one topic or clear doubts on the other. Interactive videos can also include a quiz at the end of the session.

Also, you can create personalized videos. Interactive videos can get data from viewers and modify the content accordingly. Viewers can change the language or theme of the video.

For instance, your video may ask for the name, gender, age, and occupation of the viewers. Accordingly, it can address the viewer by his/her name and display content based on the interests of the people of that gender, age, and educational background.

Many businesses have been taking advantage of these videos for the past few years. Pepsi, Loui Vuitton, Philips, and various other brands have produced interactive videos and have received a great response.

It’s very important to create interactive videos to increase visibility and traffic. Why not sell it!

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Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

  1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

  1. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

  1. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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