Trust is pretty important for businesses, brands, customers, and companies.

Stats show that 57% of consumers don’t trust businesses as much as they used to. So businesses need to gain customer trust.

The good news is that once customer trust is gained, it affects a customer’s lifetime value.

Business and Trust: How to Gain Customer Trust

Also, customers with an emotional connection to a brand have a 306% higher lifetime value than those who don’t have an emotional connection.

Here are some tips about business and trust and how to gain customer trust.

1. Excellent Customer Service

if you want to build customer trust you need to create excellent customer service. Customer service is the support provided to a client or customer when questions or issues arise with a product or service.

Customer service is a part of the customer experience and customer journey.

It builds trust because it proves to customers that a company understands its product and also provides help to them.

2. Be Consistent

Businesses must be consistent in all of their interactions with customers. Poor interaction can have a negative effect by quickly turning off other prospective consumers.

Stats show that 15% of unhappy customers will share their experience with other people.

When businesses are consistent, they are viewed as reliable and trustworthy.

3. Transparency

Customers value transparency. Many times potential buyers are looking for reasons to choose a competitor.

By being transparent and honest, companies can make themselves more attractive than competitors.

Many people think transparency is one of a brand’s most attractive qualities.

4. Business and Core Values

Customers today care much more about a brand’s core values. Consumers are intrigued by how businesses act on their core values.

These core values are displayed internally by how a business treats its employees.

Externally, customers care about brand partnerships with non-profits and acts of service such as fundraising for environmental, social, or political causes.

5. Request Feedback

Customers want to know that companies or businesses care and value their opinions. Requesting feedback from clients will help businesses to build trust.

Customers feel heard and appreciated, which builds trust.

Businesses can use the feedback to refine their product and offerings.

Surveys are the best way for companies to request feedback from their clients.

6. Online Reviews

Not only should businesses send surveys to gain customer trust and improve themselves, but they should also request online reviews.

Reviews influence customers when they are deciding to purchase from a company. And also they impact trust.

Stats show that 78% of customers say they trust online reviews as much as personal recommendations from friends or family.

Companies can add a simple call-to-action requesting a review at the end of surveys.

Also, to boost trust, reviews should be published on social media or business websites.

Last Tip

Customer trust takes time to build. Businesses need to continuously review and enhance their customer experience.

Businesses need to build a loyal following and create organic traffic and buzz.

Help your customers and provide value and solutions.

P.S.

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