COVID-19 has changed the way that businesses operate. Offices are going remote, customers are staying home, and shopping habits have changed.
For many businesses, this is a time of uncertainty. But it also offers an opportunity to maintain honest communication with your customers. As the situation evolves and we move our worlds online, video can help your business stay connected in a meaningful and memorable way.
Here are some effective tips about how to connect with your customers with the help of video marketing.
- Share Your Business Story
Every business has a unique story. Let your audience explore your business story. Having trouble figuring out what to say? Tell your customers why you love what you do, or what made you start your business.
How-to Videos
How-to videos are a favorite for many businesses. And right now, they’re especially attention-grabbing because more consumers are home and online. From fitness businesses to marketing, businesses of all kinds are sharing tutorial videos with their online audience, reminding them of what they do best. Show off your skills and stay top of mind for your customers.
Ask for Reviews
These days consumers are online more than usual. Now is a good time to ask your audience to leave reviews for your business.
Start with a couple of existing reviews from Yelp or Google. Include a call to action asking viewers to leave positive reviews on your Facebook, Twitter, Linkedin, Yelp, or Google pages.
Humanization and Connection
A webinar or live event helps inform customers of an evolving situation and lets you address their questions in real-time. Even more, it humanizes your brand and shows that you care. Sharing an event promo ahead of your live event can ensure your audience knows when and where to find you online.
Free Video Conferencing Tools
As you know these days people are staying at home. So you can use free video conferencing tools to improve communication with your customers. Face-to-face communication is important. It makes communication faster and easier and allows to connect on a more personal level.
- Google Hangouts
Google Hangouts is a free tool for small and medium-sized meetings. To set up your meetings, all you need is an account with Google to create a calendar invite. Attendees do not need to join through a Google account.
Google Hangouts features simple screen sharing options that make it easy to share remote presentations.
- Zoom
Zoom’s free plan allows for meetings of up to 100 participants. As with Google Hangouts, these participants don’t require a Zoom account to join in. Zoom’s thumbnail gallery viewing options make it easy for meetings.
While the free plan allows you to host unlimited meetings, those meetings are capped at 40 minutes.
- Slack
Whether or not your business already uses Slack for messaging, Slack’s video calling is a good option for when text just isn’t cutting it. Slack’s free plan includes 1:1 video calls, making it a fast and easy option for quick clarifying conversations.
- Facebook Messenger
Facebook also offers a video chatting option through Messenger for up to 6 people.
Make your research to discover more tips and trends about video marketing and customer communication. Test and decide what works best for your business.
Interesting Free Offers https://www.bestprofitsonline.com/myblog/free-offers-and-discounts/