If you are a business owner you need to have a business plan and an effective marketing strategy. The Pinterest continues to grow in popularity and you may be looking at how you can use this profitable social media trend to grow your business and increase your sales.
Here are some tips on how to create an effective Pinterest marketing strategy.
- Blog Plugins
This is one of the easiest ways to use Pinterest in your marketing strategy. There are several Pinterest Plugins and more are being added as the site continues to grow and develop. The Pinterest plugins allow you to share your most recent pins. It’s a way to motivate visitors to pin your images and also to follow you on Pinterest.
2. Content Marketing
Take a look at your existing content marketing plan. You have to add more visual interest to your blog or website. Add more images to your blog posts. You can pin videos on Pinterest. Create infographics to share on Pinterest.
3. Social Marketing
Pinterest is connected with Facebook and Twitter. You can post any pin onto your Facebook or Twitter profile. You can also add buttons to your Pinterest profile so Pinterest followers can find you on Facebook or Twitter.
Remember to test and track your efforts. Add Pinterest to your analytics. Pay attention to who is pinning your content and repining your pins. Track your Pinterest traffic. And integrate your efforts.
Pinterest and Infographics (A Very Effective Method)
Pinterest infographics are 832% more likely to be shared than text. There’s a great reason for this! According to data supplied by the 3M Corporation, humans process visual information 60,000 X faster than text.
Infographics are shared 30X more often than articles. Pinterest converts customers and sales faster than any of the other top social media sites. In fact, half the people who pinned or repinned something actually bought an item.
A recent stat says 88% purchased an item they had either pinned or re-pinned! The Pinterest Infographics CAN bring your business value and opportunity.
Visual Marketing With Pinterest
Every business now needs to pay close attention to visual marketing. Stunning graphics and eye-catching images have more chance of gaining attention and encouraging your audience to follow you.
With Pinterest continuing to be one of the fastest growing social media networks, a picture is not only worth a thousand words but could easily encourage a thousand leads! Pinterest drives more online traffic to businesses around the world than YouTube, LinkedIn and G+ combined.
For this reason, Pinterest is a great social trend in lead generation for thousands of business and entrepreneurs. Also, with the upcoming changes in the social network, things are looking promising for advertisers. So if you need more traffic it could be the right time to integrate Pinterest into your daily schedule.
Your Content Strategy
The first thing any business considering visual marketing with Pinterest should do is to get familiarized with the unique way the network operates. Create an effective marketing strategy, and create pinboards with titles your audience will be searching for.
Then organize your pins into these categories. The quickest way to begin is by re-pinning other users’ photos, but to stand out it is vital to creating your own original content. Video, graphics, images, and infographics can be pinned, as well as photos.
Be Constant and Creative
If you want to be successful in your visual marketing with Pinterest you have to be constant and creative. The social network lets you present your content and ideas visually, which encourages more interaction.
Entertainment and Education
By using visual marketing with Pinterest you will be able to directly speak to your audience with pictures. Educate and entertain your followers with images which give them information relevant to your business.
You can incorporate industry trends into a unique infographic. Or pin a photo from your blog using the blog post title as ‘teaser’ text overlaid on the photo, to encourage viewers to click through to your site to read the post.
The Future of Visual Marketing with Pinterest
Pinterest is constantly updating the network. The visual marketing is very effective for advertisers and marketers. Also, the big business loves Pinterest because they understand the opportunities for this popular social media website. From huge corporations like Sony to solo entrepreneurs, marketers, small business, all using Pinterest.