These days technology is changing pretty fast and website design trends too. Many design elements now are cliche or overused. Website owners don’t want to lose conversion and sales because their website looks outdated or ignores new trends, and popular web design elements.
Here are some predictions and trends in web design in 2021. It’s very important to know the new trends in web design.
Some effective aspects of web design will never go away (user-friendly navigation, data security, fast load pages) it’s a must.
Web Design Predictions And Trends You Need To Know
- Speed and Fast Load Pages
One of the most important web design standards is fast load pages (essential factors in UX and SEO). They are a top priority for websites that want to rank higher and convert better.
Stats show that online users expect a website to load fast (no more than two seconds after clicking a link). If it takes more than three seconds to load your site, your visitors will leave, right away.
- Lazy Load and Smart Content
Lazy loading and infinite scroll are not new technologies. Some of the top social networks have been using this for years. These features can improve the user experience and also can improve your conversion rate and ranking.
Lazy Load ensures that the web browser will download only the content you see on the screen without wasting valuable server resources and time to load offscreen content (that might never be seen).
- Chatbots
Chatbots are another popular feature and are useful and relevant in 2021. Artificial intelligence and machine learning are more sophisticated and smart. Chatbots will become the norm for customer service requests and “personal shopping.”
Chatbots can generate a positive experience for the customer and save businesses time and money.
- Voice Search
The way we access information is changing (instead of typing into Google, we now ask a question). Web design needs to keep up with the prevalence of voice search and virtual assistants.
- Virtual Reality (VR)
VR experiences on websites will continue to grow over the years. Websites like Airbnb let you tour a rental before you book a reservation. Or the furniture site of IKEA can showcase what a sofa would look like in your room.
VR is a powerful tool for a website to serve useful, meaningful, content to a site visitor in a way that helps them make buying decisions.
- Small Animations
Small animations offer subtle feedback to users. You can see a link change colors when a user mouses over it. It’s a playful way to interact with a website.
- Organic Shapes – Fluid Shapes
In 2021, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical but beautiful.
Fluid shapes are a great way to break up sections of a website without harsh lines or angles.
- Minimalism and Colors
Minimalism, (sometimes called “flat design”) isn’t a new trend in web design. It has been associated with a lot of white space. In 2021, we expect many websites to experimenting with colorful minimalism.
- Responsive Design and Mobile-Friendly
Responsive design isn’t an option anymore, it’s a necessity. Your site should work well and be easy to use on mobile devices. In 2021, web design will continue to create websites that are mobile-friendly and useful.
- Text-Only
Text-only design it’s a newspaper trick. Newspapers always put their most eye-catching, important information “above the fold” to increase sales. The website equivalent of this is at the top of a page and is called the “hero section.”
It’s a trend to catch internet users’ attention. Remove the typical background image in the hero section and replacing it with eye-catching typography. A bold, unique font could get a user’s attention quickly.
- Bold Fonts
These days bold typography is a trend. With heavy, bold fonts, the reader is instantly aware of the message. (not necessarily the imagery). Combining these large fonts with neutral colors further emphasizes the headlines.
- Data Visualization – Infographics
Communicating data in an engaging way is a struggle and difficult. But data visualization takes advantage of the fact that humans are visual creatures and still conveys the message you need to get across.
Data visualization creates images out of your data that engage your reader and makes them want to learn more about your brand. Infographics and graphs are some of the most popular ways to bring data to life and attract more visitors.
- Illustrations
Custom illustrations can help your website stand out and feel like something fresh to website visitors. If you creating illustrations from scratch, they can represent your company and branding, and enhance the page’s subject matter.
- Mixing – Photos and Graphics
This mixing technique brings a level of creativity and fun to a typical image. Mixing photography with graphics can improve your company branding and keep website visitors engaged with your content.
More Information https://www.theedigital.com/