Business needs are expanding every day, with changing business, also the marketers are changing their techniques too. The market place is getting broader every day. The presence of right channels of communication will come as an automatic boost to explore all the communication channels to reach the target audience and provide them with the most important and relevant information to fill their needs.

SMS marketing is by far the best and the most effective way of sending messages and offers to your prospective or existing clients. SMS marketing is also very cost effective and it ensures that reaching your customers. Here are the benefits of SMS marketing strategy.

*BULK SMS — Bulk SMS service is one of the most effective, reliable and cost effective ways to market your clients & business, because bulk SMS is extremely personal, therefore the response ratio is much higher than other marketing channels.

Features of bulk SMS :

Single and Bulk Text Messaging
Bulk SMS directly from Excel with customizable speed & sender id
Grouping Functionality
Import of Address book from text and Excel Files
Single click SMS delivery to thousands of numbers
Customizable speed of bulk sms upto 25000/minute as per requirement
SMS Scheduling (Sending SMS at a designated time)
Delivery Reports

*BULK EMAIL— A bulk email service allows you to send email communications to large lists of multiple recipients by incorporating email into your applications. You can send one email to many people or a unique email to each person in your list with a bulk email service. Depending on the provider, you can send unique emails to each recipient by providing a template for substituting information (such as a name).

Features of Bulk email:

Ready to use, no programming required.
Can add your company name and logo online with your own domain name.
Customized email promotions.
User management for managing all users under you.
Unlimited contact list and email management.
Template management & email scheduling

*VOICE SMS—Voice SMS is a feature on mobile phone which allows you to send voice messages in a non-interfering way. Text typing can be avoided if this service is used. There is no language barrier while using voice SMS. You can send the message in the language of your preference. You do not need any fancy phone for sending voice SMS.

Features of Voice SMS:

Personal Touch: Voice message has greater emotions compared to text; hence a more personal way of communicating.
Get instant response by using interactive features (Asking users to press a key for their response).
You will be charged only for successful calls connected.
Complete real-time reporting to measure the response of the campaign.
Voice SMS is handset or SIM independent, hence can be used universally for all mobile users.
Extremely helpful for marketers who want to promote their products/services.
Send message in your own recorded voice (no system generated prompt).

Make your search and find out what it’s best for your business. The web is changing every day so you must find the best marketing strategy to succeed online. It’s very easy to try out the SMS marketing.