SMS marketing and personalization have become effective tools to grow your business in 2022.
These days most people are using SMS text messaging as a quick and easy means of communication.
SMS Marketing and Personalization: Business Growth in 2022
A recent study (Google) found that most mobile users expect a response to a text message in 10 minutes or less.
Email is a tried strategy and a direct marketing channel for most brands or businesses but many people are expecting businesses to be available via text message for everything. (from customer queries to offers or discounts).
So, if you’re looking to make your mobile experience irresistible you need to use personalized SMS marketing.
Many people are relying on mobile at every stage of their buyer journey. From browsing websites to making purchases to reaching businesses with questions and concerns.
Stats show that 58% of consumers use mobile as their primary device for online shopping.
Also, many people say that they’re using SMS messaging to communicate with brands more than ever before.
57% say that they currently receive text messages from businesses, and 25% say that they prefer even more text message communication from brands.
But you need to understand the kind of content that most appeals to your customer.
You can increase engagement with customers who have stopped opening the email. If you’re noticing a dropoff in email opens, use SMS personalization to remind subscribers what they love about your brand.
This is an excellent way to add a bit more personalization to your mobile marketing strategy.
Using a combination of SMS, push notifications, and email is a unique way to reach audiences and improve results too.
Focus on SMS personalization
An SMS personalization strategy requires the same attention to marketing and tactics for engagement as email.
SMS marketing also has rules. Here are some tips for creating engaging SMS messages, along with some common mistakes to avoid.
Do call customers by name. No one likes to feel they’ve received a message by mistake. Make sure to address your customer by name when sending an SMS message.
If you’re sending a text message, make sure you’re sending an offer, reminder, or a question that matters.
Use a customer’s order history or content preferences to send special offers, alerts, or information about items they’ve browsed rather than making customers feel as if they’re receiving a mass message.
User reviews and ratings become critical for businesses looking to improve service and boost SEO rankings.
Asking customers to rate their experiences via text message is a great way to tell you exactly what they love about your business or products.
SMS marketing and personalization is a great way to grow your business in 2022.
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