Tag Archives: trust

eCommerce: Tips on How to Build Trust and Increase Your Sales [Infographic]

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eCommerce: Tips on How to Build Trust and Increase Your Sales [Infographic]
eCommerce: Tips on How to Build Trust and Increase Your Sales [Infographic]

There’s no shortcut to building trust in your eCommerce store or website. But you can establish your site as a reliable business if you know useful tips and techniques about eCommerce and how to build trust and generate loyal customers.

eCommerce: Tips on How to Build Trust and Sales

Here are some tips you need to know.

1. Social proof

You can use reviews, recommendations, feedback, or testimonials from past clients on your website. So your future customers can see the benefits to buy from you. People trust recommendations from your customers more than your ads or campaigns.

eCommerce: Tips on How to Build Trust and Sales

2. Shipping and Return Policy

if you sell physical products, people will search for info on shipping and returns. Without this info, you could look like you’re a scammer.

Tip. An effective eCommerce trick to instantly building trust: offering free returns. Scammers never will tell you that you can send your order back at no cost or they will give your money back.

eCommerce: Tips on How to Build Trust and Sales

3. A Picture of You

Simple and effective: show your face. People do business with people they know and trust. A picture of you will have a major impact on leads and sales. Give it a try! It’s a great tip to build trust.

4. Your Address

If you have a physical location, your address is a huge trust builder. People like to know your address because they like to know that you are a real person and they can find more information about you and your business.

eCommerce: Tips on How to Build Trust and Sales

5. An SSL Certificate (Very Important!)

The little lock symbol in your browser bar means that people can trust your business and also the transactions on your site are secure.

Important Tip! SSL Certification also matters a ton to Google and insecure sites give everyone major red flags! Google advises people to avoid insecure sites and businesses.

6. Social Media Links

eCommerce: Tips on How to Build Trust and Sales

You need to be active on social media so people can engage with you. These days social media is a necessity for businesses and brands. If you have only a website it’s not enough. You need to be active on social media to promote your business and build trust.

7. A Simple Way to Contact You

eCommerce: Tips on How to Build Trust and Sales

You can use a contact page with a contact form or a page that lists contact phone numbers and email addresses for your business. Also, it’s very effective to add a live chat widget.

Many eCommerce sites are using chatbots to improve user experience and provide help to customers.

These tips can help you to improve your eCommerce website, build trust, and grow your business.

Ecommerce Tips: How to Build Trust and Increase Your Sales [Infographic]

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Ecommerce Tips: How to Build Trust and Increase Your Sales [Infographic]

These days e-commerce businesses are growing pretty fast. Reports show that customers are expected to hit 2.16 billion by the year 2021. It is very important to build trust on your eCommerce website to attract and engage new customers.

Here are some effective tips you need to know about how to build trust and increase sales with your e-commerce business.

  1. Security Seals – Secure Website

Many customers trust only secure websites. Trust seals proof to your potential customer that your eCommerce website is legit.

Security seals help increase visitors’ trust on your website. Security seals companies certify your website before adding the seals. Security companies are more reputable and many clients will trust your website.

Your e-commerce website should have an SSL certificate. The secure link ensures that all the information passed between the website and the visitors is secure.

The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.

  1. Use Reviews and Testimonials

Many people like to buy products or services other people trust. Reviews and testimonials are a great way to build trust with your clients and customers.

Here are some things to avoid.

Avoid creating fake reviews or testimonials

Genuine reviews are helpful to build trust and credibility with clients. If clients discover you have been using fake reviews, you lose their trust.

If they don’t trust you they will never buy from you! You will lose sales and money. Very Simple!

  1. You Need to Have Contact Information

Not all your clients know how to use your products or services. Many potential clients need additional guidance to navigate and know more about your business. They need your help.

Many stats show that 45% of buyers leave a website if it has no contact information.

Also, prospects need to know they are dealing with real people. This is a very important reason to have contact information on your website.

  1. Use Explainer Videos

Most online people prefer to watch a video than reading text content. So if you need to attract more people, build trust, and increase conversions, it is very effective to create explainer videos.

Explainer videos will increase your website traffic and will help your clients to know more about your products or services.

Short videos increase engagement of prospects with your business brand. Your explainer videos will educate your prospects on how your products or services will help them solve their problems.

  1. Responsive Website Design

Even with a great product or service, you can fail to gain prospect trust because of your website design. Stats show that 48% of potential clients determine the credibility of a website by its design.

To build trust with your potential clients ensure your website is easy to navigate.

It is essential to have a website that responds across all devices. Many people use mobile devices to search for information.

Your headlines and sub-headlines should be captivating and interesting to attract prospects and gain their trust.

  1. Fast Load Website

Potential clients trust websites with high loading speeds. Results from Google research show that 55% of mobile users leave a site if it takes over 3 seconds to load.

Some tools can help you optimize your website. They analyze your eCommerce website and provide suggestions to improve it.

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Social Selling: How to Increase Trust and Sales

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Social Selling: How to Increase Trust and Sales
Social Selling: How to Increase Trust and Sales

Social selling is a tool that professionals use to establish trust and rapport with their target audience. Also, sales professionals who use social selling are more successful than those who don’t use social selling.

What is Social Selling

Many people think that social selling is social media marketing or social media advertising. But Social selling is neither of these things, it’s about building relationships.

Social Selling Generate More Sales

When you master social selling in your business you’ll increase sales. According to LinkedIn, 76 percent of buyers are ready to connect with sellers through conversation over social media channels.

And that percentage goes up even higher when you’re an industry thought leader. The reputation of being an industry thought leader is something you can establish by hosting relevant and thoughtful content consistently on social media.

How to Use Social Selling in Your Business

A lot of people are using shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.

Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms. You can use one of the many automation platforms help you manage and post content regularly.

Attention. you should never automate your interactions with real people.

The problem is that automated like and commenting tools don’t build relationships.

Instead, engage, interact, and show up. You want to make yourself more approachable and human.

Optimizing Your Social Media Profiles

When you’re creating your profiles for your social media platforms, make sure that you’re looking at them from your customer point.

Tailor your profiles to present yourself in the best possible way. And make sure your profiles are consistent across all social media channels.

Use The Art of Listening

Very Important Tip. Your customers are telling you exactly what they need and exactly what they want every day across social media channels. If you take the time to listen, then you are a winner. You can provide them the best solution for their problems. Pretty Awesome and effective!

You can even find out what people are saying about you directly using tools like HootSuite Streams.

Pay attention to where people are having trouble with your product or services, as well as to what they want in the marketplace.

When you’re reaching out to new contacts be sure to take a look at their contact list to see if there are any mutual connections between you.

Give Value and Help

It’s important to remember that social media is not a place to pitch all the time. (Not Hard Sales)

The main idea is to create and provide valuable information that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.

The idea here is to establish yourself as an authority that people trust.

People Do Business With People They Trust

It’s very important to gain trust. Be sure to pay attention and stay in touch over time. If somebody posts a question, then try to post a helpful answer. It doesn’t have to be directly related to the product that you represent.

The idea here is to establish yourself as a go-to person within your industry. (The Expert)

Don’t forget liking and commenting on smart things they say as well.

Social Media Platforms for Social Selling

There are several platforms for social selling. LinkedIn is the most popular. You can also use Facebook, Instagram, and Twitter, but LinkedIn is the powerhouse in this area.

On LinkedIn, it’s very effective to showcase your skills in a way that shows how your customers have reached their goals with your help.

Also, it’s important to maintain good relationships. Because these relationships become future referrals.

Another great feature of LinkedIn is the Groups feature. Groups allow you to join professional associations within LinkedIn to be able to find new people to network with.

If you have high ticket products or are in the business-to-business space, then social selling is one of the best ways to sell your products and grow your business. It allows you to develop useful, long-term, relationships you need before you make a pitch.

Relationships are a necessity for all businesses.

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Blog Tips: How to Build Relationships with Your Readers

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Blog Tips: How to Build Relationships with Your Readers

A common problem for many bloggers, especially for beginners, is that they can not build relationships and trust with their blog readers. Here are some effective tips you need to know to solve this problem and create a successful blog.

  1. How to Build a Real Relationship with your Readers

The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.

They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
They put banners on the website, hoping visitors will click on them.

Even if people click on banners, the traffic won’t convert because the traffic is cold.
To make money, the website needs to build a relationship with the reader so they will trust your recommendations.

  1. Build Trust with Readers with High-Quality Emails

Millionaire affiliates said that the way to double your income was by getting rid of banners and replacing them with opt-in forms.

Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will trust you.
Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.

When readers get more than they expected, their trust will grow. Always give more than what is expected.

  1. Listen – The Big Secret

To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.

If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.

For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship. Soft-sell emails are high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.

  1. Full Contact Details

Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number, and social media accounts.

Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.

  1. Use Testimonials

Have you received many positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials.

Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.

  1. Mobile-Friendly Emails

When crafting your marketing emails, make sure they are compatible with both desktop computers AND mobile devices.

Nearly half of all emails are opened on a smartphone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile-friendly.

  1. Provide a Money-Back Guarantee

This shows confidence in your product or service.

  1. Professional Website

Online businesses are judged immediately by their website. You have about a 1/8th of a second before your reader decides yours.

Make your research to discover more tips about relationships, trust, and successful blogging. You need to invest time to educate your self.

Don’t forget. Knowledge is Power!

— An investment in knowledge pays the best interest- Benjamin Franklin

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