The more you know about your audience, the easier it’ll be to make sales and money. It’s an essential step that many affiliates skip. why market research is so important, and some tools you can use to research campaigns.
Why You Should Research Your Market
Market research takes time, but it’s very important for your marketing success. Here are some tips you need to know.
1. Targeting Promotion – Interests
Sometimes the most obvious targeting isn’t the best. If you’re promoting makeup products on YouTube, for example, it makes sense to target makeup, beauty, etc, channels.
But everyone else is thinking the exact same thing and the competition’s going to be rough. You’re going to be directly competing against the big makeup brands, and it’s pretty difficult to win the competition.
Instead, you can research the audience to find out what other interests they might have. This means you have an audience of people who buy makeup – where else do they hang out? What else are they into?
Well, maybe they like celebrity gossip or fitness.
Targeting those channels could mean you’re targeting a similar audience, but with much less competition.
2. Copywriting and Sales
Copywriting is the art of using your words to sell. The more persuasive you can be then the more sales you’ll get.
Let’s say you want to promote a solar energy lead generation offer. What are people concerned about?
You can google frequently asked questions about Solar Energy and discover some objections:
Will my home have power if the sun isn’t shining or if there’s bad weather?
What kind of tax rebates and incentives are out there?
Whats the benefits of solar energy for me?
People aren’t going to sign up until they know the answers to these questions.
Doing the research lets you know WHAT their pain points are, WHY they buy, and WHY they wouldn’t buy.
You can incorporate some of these objectives into your headlines, ads, landing page copy, emails, and more.
3. Know What the Competition is Doing
Besides directly researching the audience, you need to research the competitors.
They might’ve already found some winning ads and landing pages. You can make variations of what’s already working instead of starting over from scratch.
Don’t be afraid of competition – It means that the offer converts and that there’s a hungry audience.
Where to Do Market Research
So now you know how market research can benefit you. There are plenty of places online that you can do market research for your campaigns.
Facebook Audience Insights
This is one of the most underrated market research tools out there.
You can find it in the Ads Manager.
There are multiple ways to use the tools including researching the overall Facebook audience.
Some things to look for:
Demographic information, e.g. age, gender, etc.
What pages and influencers the audience follows. What interests they have. This can help you expand your targeting.
Location. This is great if you want to focus on specific countries.
Reddit – Niche Subreddits
Reddit is a great place to learn what people are really saying.
Are you promoting makeup? Drop into https://www.reddit.com/r/beauty/
Promoting coffee gadgets? www.reddit.com/r/coffee
You get the point.
Here’s a pro tip: create an account and ask questions.
Important! Reddit users are actually quite good at sniffing out marketers/researchers. Create an account, and actually building up some history and participating with the community first.
Buzzsumo is a very effective tool that lets you see what the most viral and shared pieces of content are on a given topic.
Find and read reviews about the products or services you want to promote. Discover the pros and cons and what the users believe about.
Attention! read reviews only from trusted websites, because many reviews are fake!
Make your research and discover the interests and the problems of your target audience. Give solutions and help them. You will gain their trust and also, you will increase your sales. Very Simple!
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