Small Business Tips: 5 Reasons Why You Need To Educate Your Clients
Educating your clients is a great way to increase customer loyalty and grow your small business.
Also, you will build a long-term relationship with your clients and customers.
Small Business: Why You Need To Educate Your Clients
Help and educate your clients and they will promote your business for free!
Here are some reasons and tips about why you need to educate your clients.
1. Educate your clients (Win-Win Situation)
It’s a win-win situation because it benefits both sides: you and your clients.
Your clients will appreciate your effort in educating them and they will love and promote your business.
People who receive education have the opportunity to broaden their knowledge base and improve their skills.
Client education shows that your company values them and wants to help them.
Educating your client base has an excellent ROI because it helps build trust, which leads to more sales.
Also, education and help will make your clients more inclined to buy your products or services.
Potential customers will understand that you are an expert in the field, so they feel comfortable about collaborating with you now or in the future.
2. Education and Relationships
Clients will feel important when you educate them about your products or services. For example, when you sell on a large marketplace, if you give detailed information can speed up your client’s buying decision.
Also, it can prevent problems with clients if their needs are not met because they do not understand how certain things work.
By educating your clients regularly, you show them that their needs matter to you, and they gain knowledge about how things work, which can help prevent problems in the future.
By educating clients on information that helps them, you can maintain positive relationships with both current and potential customers.
Providing information and explanations can make them feel like they are a part of the team. So they can be calm and more easy-going in the whole collaboration.
This demonstrates to them that you are willing to provide education, even if it’s not always necessary because you simply think about them.
3. Education and Common Mistakes
By providing clients with education, you help them avoid common mistakes, and they will improve their knowledge and skills.
People are happier and less likely to make errors if they understand how things work. This saves both time and money.
When fewer mistakes are made in the process and clients have more knowledge about a particular area, they will be more engaged with your business.
4. Education and Testimonials – Referrals
Referrals and testimonials can also be created through client education.
If you educate your clients about information that is valuable to them, they will refer others or give positive feedback about what they learned.
People are more likely to recommend you to their friends or to write testimonials about you if they feel that you help them a lot.
5. Education and Empathy
Providing education to clients can also lead to empathy and understanding.
When you educate your clients, you show them that you understand what they are going through.
It is important to understand what people are going through and help them to feel that their success matters.
They will be more emphatic with your business.
Last Tip
If you provide education to your clients they will have a better overall experience.
It is best to provide information that benefits your clients, makes them feel valued, demonstrates empathy for what they are going through, and encourages them during the process.
Help, educate, and inform your clients. They will become the best, free, advertising for your small business!
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Online Video: 4 Reasons Why You Need Video Content To Grow Your Business
Online video or video content it’s popular and effective these days. Stats show that 87% of online marketers are using video content. Also, In the U.S 85% of internet users watch videos online.
Online Video: Why You Need Video Content To Grow Your Business
Businesses are also affected by the popularity of online videos. 70% of businesspeople (including sales, marketing, promos, etc.) have used video in their efforts to grow.
1. Online Videos And Marketing
These days almost every company (93%) uses online videos for various purposes. They are using video content to generate sales, marketing, and smoothing communication with clients.
When asked if they are planning to use online videos in their content marketing strategy within the next year, 96% of companies say yes.
2. People Love Online Video
People love videos and prefer to watch online videos for several reasons.
Compared to other sources of media and publications such as TV, newspaper, magazines, and radio, online videos are more accessible.
Online videos can be viewed almost everywhere.
Also, traditional TV channels provide their shows by schedule, which it’s not useful. If you are a 9-to-5 worker, you cannot watch your favorite shows that air at 2 p.m.
This is why online services like Netflix, Hulu, and Amazon Video are so popular: Users can watch their favorite TV shows wherever and whenever they like.
Movies and TV shows are using online platforms to publish promo content like movie teasers, trailers, interviews, and behind-the-scenes shorts.
3. Why Your Business Needs Online Video – Reasons You Need To Know
Online videos are a good type of content for your business. Here’s why.
Your Audience Is Watching Online Videos
Many people like to spend their time online looking for entertainment. It’s the number one reason why online videos are so popular.
The more time people spend on the internet, the more likely their online videos will be discovered and watched.
Brand Awareness
The internet offers a great opportunity for exposure and brand awareness. Especially when you use online videos.
With online videos, you can introduce your brand to your target audience.
Data Analytics
The third reason is that you can track and measure every video.
Traditional media like billboard ads, TV ads, flyers, and newspaper ads, can reach a large audience, but they don’t have analytic features.
The ability to track who watches your video, when, where, and how they interact can give you great feedback for improving your future videos.
For a business that looks to grow, online video is the content you need.
4. Online Videos – Marketing and Animation
If you have a business and are looking to gain popularity online, an animated marketing video on your landing page is the best choice.
It will strengthen your company’s online appearance and give you the best chance to capture your target market.
Explainer videos deliver a strong message about your business and products to your customers.
Most online companies experience an increase in conversion rates after introducing an animated marketing video.
They can explain their products, services, and benefits, to their customers.
Video tends to keep an audience’s attention longer than straight text, and it’s easier to remember.
An interesting and exciting animated marketing video is an effective solution for your marketing campaign.
Last Tip
An online video is a great way for your business to increase its presence on the internet.
Also, the animated explainer videos are an ideal tool to build trust with your potential customers.
Video content can help businesses and marketers to reach their target audience and generate sales.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos.
Discover the Best Platform to Promote Your YouTube Videos.
Why Are Web Design Important? 6 Reasons You Need To Know [Infographic]
Why web design is important. Web design will impact your audience and your business.
Web Design and Business Website: 6 Tips You Need To Know
Web design can help you to attract more people to your website, generate leads, and increase sales.
Here are some reasons why web design is important for your business and brand.
1. It’s The First Impression
When people visit your website, web design gives them their first impression of your business. In these first few seconds, you want to make a positive impact on your target audience.
If your website looks outdated, your audience will immediately have a negative impression of your business. You’ll miss leads and sales because they’ll leave your site for another website.
Web design is important because it impacts how your audience perceives your brand.
A good web design helps you keep your leads on your website and generate sales.
2. Improve Your SEO Strategy
Many web design elements influence how you publish content on your website, and also affect how search engine spiders crawl and index your website.
Also, certain web design elements can directly affect your SEO.
3. Friendly Website and Customer Service
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
People don’t want to check out a business that doesn’t value them enough to make a good first impression.
Think of your web design as the digital face of your business.
4. Build Trust with Your Target Audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as shady because you don’t have an updated web design.
A professional site will build trust with your target audience. They will trust your business and feel comfortable checking it out further.
When visitors remain on your site longer, you can generate leads and sales.
5. Win Your competitors
Your competitors are already using web design. If you want to win them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitors will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
A well-designed website is an opportunity to attract more customers and leads. You can show your target audience why they should choose your business over the competition.
6. Consistency and Branding
It’s important to improve your brand. You want your audience to get familiar with and like your brand. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional.
It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
By building consistency, you keep leads on your page longer and get them familiar with your business.
The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.
Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.
Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
Here are 3 reasons why video is the future of content marketing.
Video Marketing and the Power of Visual Content
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.
Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.
When users remember your video, they would remember your brand.
Website SEO and Sales
Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.
Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.
Easy Sharing on Social Media
When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.
Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.
Video Marketing and Low-Cost Solutions
One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.
They want to invest money in their business but they want a profit. Not to lose money. Very simple.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.
If you need to generate some interest, give people a chance to win a free product if they send you a question.
Video Marketing and Failure
When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.
Show the different functions, test the products in extreme situations and do a lot of close-ups.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.
You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.
To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.
With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.
How to Solve the Video Marketing Problem
For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.
As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
There are many tools you can use
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.
You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.
You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.
It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.
This organized, clustered way of presenting your videos will help to draw more viewers and more customers.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.
The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.
They will trust you and they will advertise your business for Free! (you will increase traffic and sales).
7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy
When it comes to picking the best content management system (CMS) and website platform, it’s important to create an effective content marketing strategy. 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.
There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress is the best platform for your content marketing success.
WordPress powers over 60 million websites on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is one of the best blogging platforms on the market.
Here are 7 reasons why WordPress is the best platform (CMS) for your content marketing strategy.
1. Customization and Flexibility
The best CMS platform is one that is highly customizable so that you can add any feature you want and create more advanced websites. And WordPress is the most customizable platform on the market, thanks to its open-source code, content collaboration tools, implementation with all kinds of hosting options, and thousands of plugins and themes.
WordPress currently offers over 54,000 plugins. In comparison, Drupal offers about 42,000 but only about 9,000 that are stable and supported. Joomla currently only has around 8,000 plugins.
Plus, these numbers are just the official extension directories and do not include any third-party offerings.
WordPress provides you the flexibility to sync it with any of your other favorite content marketing tools to enhance your content, such as:
Many Chrome extensions also work with WordPress to improve your content. For example, the Grammarly Chrome extension integrates with WordPress to edit your content with ease.
2. Knowledge Base Integration – Customization
Another strength of WordPress is its smooth integration with knowledge base software, as shown above. You can use this ability to produce tons of content around your product, service, or tool.
For example, knowledge base software can support the creation and centralization of answers to the most commonly asked customer questions. It can also embed meta tags and titles, and help you structure your content for improved SEO and audience readability.
Want to create your knowledge base rather than integrating one? WordPress can help with that as well. There is a WP Knowledgebase plugin you can use to create and customize your knowledge base in minutes.
3. Video and Audio Integration
Video content is overtaking the market. Predictions claim that 82% of all Internet traffic will be video by 2021.
While WordPress originally began as a blogging platform, its functionality has grown over time. Thanks to the WYSIWYG Visual Editor, you can easily embed video and audio content into your WordPress site.
WordPress offers multiple plugin options to further customize and enhance its visual content editor. Whether you want to grow your blog traffic, create a million-dollar e-commerce site with video development, or share your podcast, WordPress’ video integration capability can help you.
4. Creation and Publishing
When it comes to content, there is no question that quality is more important than quantity. If your content is infrequent it’s much harder to drive repeat customers and grow a loyal following.
WordPress supports the creation and publishing on frequent content.
A basic text editor. If you can create text using Microsoft Word or Google Docs, you can create it using WordPress, with no knowledge of code required.
Page builders. When you want to move past simple text, page builders help you build even more complicated designs. Again without needing to know a single line of code.
A powerful editor. WordPress enables content formatting, as well as the publishing new posts and pages with its built-in editor.
Taxonomy options. As you create more content, it becomes more important to organize it in a way that is searchable by bots and humans alike. WordPress enables you to create categories, assign tags to your articles, and build hierarchies to group your content.
5. User Experience
If you don’t optimize your content for the best user experience, people will go away. The good news is that better user experience (UX) design can increase your conversion rates by 4x.
WordPress offers all the tools you need to offer a topline user experience.
Thousands of themes are ideal for creating websites that support easy browsing and usability. Plus, WordPress’ easy customization allows you to add non-intrusive call-to-actions (CTAs) and subscription boxes. So that you can convert your audience without killing their experience.
WordPress even supports accessibility for peoples with physical or sensory impairments. Plus, it offers translations for up to 180 different locales. So no matter what language your readers speak, you can provide a translated version for them.
You can also use one of the many WordPress plugins, such as Polylang or Weglot to create a multilingual site.
6. Design Flexibility
The WordPress Customizer allows you to easily tweak your site, change headings, colors, and other aspects with the click of a button or the drag of your mouse.
Considering the importance of design in content success, this is invaluable for content creators. Check out these design trends for 2019:
Vivid color
Typographic focal points
Futuristic influences
Light and dark color schemes
Color minimalism
Hand-drawn illustrations
Genuine stock photos
The WordPress Customizer allows you to easily embed, enhance, and change visuals to keep up with changing trends. For example, you can include the above trends in your background header, featured images, and other site widgets.
You can further optimize your design by creating a personalized experience that represents what you have to offer in a clean, appealing layout, using one thousand of mobile-friendly themes.
Their responsive design ensures that whenever you change your design, it’s still completely navigable on your audiences’ phones.
7. SEO Friendly
With pages that rank at the top of Google receiving 36.4% of search traffic, your SEO strategy needs to be very effective. WordPress helps support this with an easy to crawl framework that appeals to search engines.
The platform also supports further on-page optimization with plugins such as Yoast and All in One SEO. Even if you don’t understand SEO, these plugins can offer recommendations to help you optimize your content.
Another SEO consideration is the site load speed. There have been some complaints that WordPress can tank your speed if you install too many plugins. But with a little optimization, it’s possible to achieve page load times under one second.
Here are some other ways WordPress helps you modify your content for SEO:
Allows you to implement rich snippets.
Enables you to add structured data to your site.
Supports the implementation of Accelerated Mobile Pages (AMP.)
Has direct integration for competitive analysis tools
Whether you’re using WordPress as a blogging platform, a forum, an e-commerce store, or something else, its many strengths make it the ideal solution for content creation and management.
WordPress offers endless customization, personalization and design capability. So, you can easily modify your content without any knowledge of code.
WordPress is the best platform for your successful and profitable content marketing strategy.
P.S.
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