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Social Selling: How to Increase Trust and Sales

Social Selling: How to Increase Trust and Sales

Social selling is a tool that professionals use to establish trust and rapport with their target audience. Also, sales professionals who use social selling are more successful than those who don’t use social selling.

What is Social Selling

Many people think that social selling is social media marketing or social media advertising. But Social selling is neither of these things, it’s about building relationships.

Social Selling Generate More Sales

When you master social selling in your business you’ll increase sales. According to LinkedIn, 76 percent of buyers are ready to connect with sellers through conversation over social media channels.

And that percentage goes up even higher when you’re an industry thought leader. The reputation of being an industry thought leader is something you can establish by hosting relevant and thoughtful content consistently on social media.

How to Use Social Selling in Your Business

A lot of people are using shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.

Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms. You can use one of the many automation platforms help you manage and post content regularly.

Attention. you should never automate your interactions with real people.

The problem is that automated like and commenting tools don’t build relationships.

Instead, engage, interact, and show up. You want to make yourself more approachable and human.

Optimizing Your Social Media Profiles

When you’re creating your profiles for your social media platforms, make sure that you’re looking at them from your customer point.

Tailor your profiles to present yourself in the best possible way. And make sure your profiles are consistent across all social media channels.

Use The Art of Listening

Very Important Tip. Your customers are telling you exactly what they need and exactly what they want every day across social media channels. If you take the time to listen, then you are a winner. You can provide them the best solution for their problems. Pretty Awesome and effective!

You can even find out what people are saying about you directly using tools like HootSuite Streams.

Pay attention to where people are having trouble with your product or services, as well as to what they want in the marketplace.

When you’re reaching out to new contacts be sure to take a look at their contact list to see if there are any mutual connections between you.

Give Value and Help

It’s important to remember that social media is not a place to pitch all the time. (Not Hard Sales)

The main idea is to create and provide valuable information that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.

The idea here is to establish yourself as an authority that people trust.

People Do Business With People They Trust

It’s very important to gain trust. Be sure to pay attention and stay in touch over time. If somebody posts a question, then try to post a helpful answer. It doesn’t have to be directly related to the product that you represent.

The idea here is to establish yourself as a go-to person within your industry. (The Expert)

Don’t forget liking and commenting on smart things they say as well.

Social Media Platforms for Social Selling

There are several platforms for social selling. LinkedIn is the most popular. You can also use Facebook, Instagram, and Twitter, but LinkedIn is the powerhouse in this area.

On LinkedIn, it’s very effective to showcase your skills in a way that shows how your customers have reached their goals with your help.

Also, it’s important to maintain good relationships. Because these relationships become future referrals.

Another great feature of LinkedIn is the Groups feature. Groups allow you to join professional associations within LinkedIn to be able to find new people to network with.

If you have high ticket products or are in the business-to-business space, then social selling is one of the best ways to sell your products and grow your business. It allows you to develop useful, long-term, relationships you need before you make a pitch.

Relationships are a necessity for all businesses.

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blogging business google marketing Social Media

Social Media: Free Services to Increase Followers and Boost Your Business

Social Media: Free Services to Increase Followers and Boost Your Business

Increasing your social media followers is a very effective tip to boost your business. But you need to invest time and effort. Fortunately, there are some free services, that can help you to save time, increase social media followers, and boost your business.

  1. Gremln

If you have a busy schedule, creating new posts can be a hassle or an interruption. Gremln has a single platform to schedule updates. Gremln does have paid upgrades for those interested in integrating more profiles and usernames into the system. But the basic service is free and very effective.

  1. Social Mention

Social Mention is a completely free service that allows you to see who is talking about your business and what they’re saying. Aggregating over 100 social media sites, Social Mention is a great way to improve your business and increase followers.

Social Mention you can build relationships with your fans and also, can help you to market effectively and boost your business.

  1. Addictomatic

If you know what’s the trends on social media you can build an effective and attractive social media presence. Addictomatic makes it easy by presenting the most followed, shared, and watched content on the web.

Simply enter a topic and watch Addictomatic spit out a list of content that can help you form posts, share information with followers, or start a discussion. Addictomatic makes it easy to keep your feeds interesting and also, very popular.

  1. Google Alerts

Google Alerts are very popular and pretty effective. Google Alerts can keep you up to date on trending information and content within your business. Unlike Addictomatic, Google Updates focuses on news stories. These stories can be quickly shared with followers or developed into original content based on up-to-date news stories.

  1. Antavo

User engagement is a necessity to market successfully your brand. Online promotions are a very effective way to create user engagement. Creating a promotion can help you gain new followers, engage current followers, and generate interest in your brand.

Antavo is a website devoted to viral promotions through contests, quizzes, polls, and giveaways across multiple social media sites. Antavo offers a free trial for business owners. Antavo is a great way to improve your social media presence and social media marketing.

  1. Reachli

Reach out to new users on visual media platforms can be challenging. Pinterest or Instagram can be a fantastic way to build a fan base, but without the proper tools, it’s impossible to spread your message.

Reachli is a service that can help your business to increase following on visual media sites.

  1. How Sociable

With the variety of social media sites available, it’s hard to determine which is best for your business. How Sociable clears up the confusion by providing a list of the social media sites that are talking about your business.

The free service allows you to track 12 metrics over Facebook, Youtube, Twitter, Instagram, and more.

Creating a strong social media presence does take some time and effort, but learning to work smarter is the key to create an effective presence and business promotion. Make your research and decide whats is best for your business.

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Blogging Tips: How to Increase Blog Traffic for Free

Blogging Tips: How to Increase Blog Traffic for Free

Traffic is the lifeblood of your blog. Without targeted traffic, your blog will never achieve high rankings on search engines and success. Here are some blogging tips about how to increase blog traffic for free.


Share your expertise with people asking questions about your industry. In return, you’ll get a steady flow of traffic to your blog. You will become an expert.

Important Tip. Your signature tells other forum members who you are and how to read more about you.

Blog Commenting

Very similar to forum marketing, blog commenting only differs in the platform it uses. Instead of being in a public forum, the commenting takes place within an individual blog.

The linkback works very simply. In almost all blog platforms (Word Press, Blogger, etc) there is a field to enter your URL (your site address). If your comment catches a reader’s attention, they’ll click on the link and visit your site.

Be careful not to post spams. There is a need for caution when sharing links in the comment itself.

The other benefit to blogging commenting, even if you don’t get many direct visitors, is that the search engines see the link and your site gets a small boost. If you post enough comments on unique blogs (different domains) then you’ll see a significant boost in traffic.

Twitter and Instagram

When most users first sign up and start using Twitter it can be hard to see how it could ever bring significant traffic. Over time and with regularity Twitter quickly becomes a principal source of traffic.

Many blogs use automation tools to feed links and past posts to their Twitter account. Many blogs generate hundreds, even thousands of new visitors every month using a simple WordPress plug-in.

Also, many bloggers use Instagram to promote their posts. Instagram is very popular and effective, but you need to use images and stories to achieve success and targeted traffic.

eBay and Amazon

Using eBay as a sales platform is very simple. Post a product to generate attention and post your URL in the description as a source for more information about the product. Low-cost or discounts are very effective tips.

Because of the size and traffic on eBay, you’ll reach thousands of new prospects. Also, you can use Amazon to generate traffic and sales.


One of the fastest ways to generate free traffic is to have a contest. It is a great way to generate hundreds of inbound links, as bloggers love to share relevant contests with their readers. Many site owners have found it most effective to give away one very large prize, rather than numerous smaller ones.

Everyone loves to dream about that huge trip to Europe, rather than the free song download. Big prizes create big results. In addition to the boost of traffic, be sure to require something of the visitors to enter.

You can have a simple newsletter subscription. That way you have their contact information should they win, and you also can keep them informed about new content and contests. Also, you build your email list!

Blog Design

Tweaking your site just a little can make huge differences to your traffic over time. Effective cross-linking, for example, will help Google to index your content, and help your human readers to see what other relevant content you have.

These changes will also make a better visitor experience and keep your readers on your site longer. You need to learn the new trends and tips about effective blogging design.

Content Aggregators

Getting your site (and posts) listed with a top content aggregator can send a flood of traffic. The benefit of an aggregator (a site that aggregates, or collects blog posts) is that they have a larger and broader readership than you do.

By placing links to your content on these popular platforms, you can generate more traffic. But there’s a catch: they don’t accept just any site. While this is great for you when you are accepted, it can be hard to get accepted when your site is still new.

Content Syndication – RSS Feed

This is most simply done via an RSS feed. This not only makes it easy for readers to follow your site but also notifies readers immediately upon publishing new content. It’s a great way to bring readers back to your site every time you publish a new piece of content.

A popular tool to manage RSS feeds is FeedBurner (by Google).

Write High-Quality Content

Nothing will build your traffic better than great content. Regardless of if it is blog posts, video or audio, you need to consistently produce great content. High-quality content encourages visitors to share your posts – via social media and links on their sites and blogs.

Guest Blogging

This is a very popular tip. A guest post should only be done on a popular site (more popular than yours). And it should be your best stuff. A mediocre post will bring mediocre results.

Post a compelling piece that adds real value to the site you are contributing to. This will help you get another opportunity to post.

And give a lot of thought to your bio line. A well-written bio will help motivate readers to click through to your site. In addition to publishing great guest posts, it’s also important to accept guest posts.

This helps widen your base of content and takes some writing pressure off of you. Be sure to publish a clear set of blogging guidelines – this will help reduce the number of low-quality posts that you will receive.


WordPress has a great feature called trackbacks. What are Trackbacks? When you mention another blog on your site, their blog (if it is also on a supporting platform) will get a notification that they have been mentioned.

It creates a link back for readers to follow. It is an easy and effective way to both share great content and get contextual linkbacks.

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Digital Marketing: 5 Tips on How To Increase Your Sales

Digital Marketing: 5 Tips on How To Increase Your Sales

Many marketers and business owners believe that all “common” marketing techniques, when done right, will generate sales. But, certain tips can drive conversions better than others.

Here are 5 tips on how to increase your sales.

  1. Effective Value Proposition

Your customers aren’t exactly buying your product or service, they buy the benefits they get after the purchase. So, the value proposition, which is communicating the value of your products to your prospects is the key to generate more sales.

Clarifies the specific benefits of your products or services.

Explaining how your product or service can solve the current problems of your customers.

A value proposition is usually presented with a combination of text (a headline, subheadline, and a paragraph) and a visual. (image/video).

  1. Find The Right Customers

Many marketers fail to understand their ideal customers. find your ideal customers, and utilize your resources to please them. How to do this? Develop a buyer persona as an ideal model of your customer.

After that, do extensive research on their behavior, needs, problems, and values. You can now develop an effective strategy to allocate your resources for this specific target customer.

  1. Content Marketing

People are more likely to buy from the brands/companies they trust, and consistently publishing relevant, high-quality content is one of the best ways to establish credibility.

Content marketing can effectively educate your customers about your product benefits, and how your product differs from your competitors’.

Also, Content marketing is more affordable compared to other marketing channels like advertising or paid social.

Your content must be visible to your audience. The best way to achieve this is by utilizing SEO. This will allow your content to rank higher on Google search results.

Also, you can use social media marketing (paid and organic), influencer marketing, and paid advertising to promote your content. So, remember that there are two aspects to effective content marketing: consistently developing high-quality content pieces, and promoting them.

  1. Customers Feedback

Customers’ feedback is extremely valuable. Sometimes, we didn’t realize our mistakes, or any flaws in our product before our customers did.

Yet, gathering honest customer feedback can be difficult, especially if you haven’t implemented the necessary tools to do it, and especially to automate the process.

In general, you get customer feedback from surveys, email (through “contact us” page, etc), in-person interactions, social media interactions, and reviews among others.

  1. Video Content

Video content is a very popular and pretty effective tool. There can be many reasons to implement video content on your site, the biggest reason is the fact that it is very effective in encouraging purchase.

Studies even suggested that having a video on a landing page can help increase purchase conversions by more than 80%.

Also, if you can send a personalized video to your prospects. Personalization and human touches are extremely effective in driving more conversions.
Keep in mind that each of these tips has its advantages and disadvantages, and you might need to combine several of them to gain more success.

Also, it’s very common that your sales results aren’t maximized because your website is not optimized enough for conversions.

— An investment in knowledge pays the best interest- Benjamin Franklin

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The Art of Selling: How to Increase Your Sales

The Art of Selling: How to Increase Your Sales

Every business person, marketer, or entrepreneur has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.

People have been mastering the art of selling products and services to those who need them since the beginning of time.

The methods that entrepreneurs use to sell their goods have changed but the principles are still the same.

No business exists without sales. No Sales No Business

Benefits and Value

No sale happens until a buyer is convinced that he will benefit by making the purchase. The buyer has to believe that what he is giving up in exchange is worth less than what he is getting. If the buyer doesn’t perceive that he is getting more than he’s giving, there is no transaction

The method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago.

One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.

Because of the Internet, it’s easy for some online sellers to feel they can hide because they’re not looking the buyer eye-to-eye
over a counter in a retail shop.

Buyers likewise also feel less secure because they can’t see the seller face-to-face, and they usually cannot visit
the store in person and reassure themselves of the legitimacy of the business.

You must be able to convince the buyer that what he gives up in return is less than the value he’s getting by making a purchase from your online store.
It’s your job to create the need, or at least to magnify it, so that you’re standing ready with your product or service just as soon as the buyer is convinced of his need.

How to Build Trust and Increase Your Sales

Customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps you need to know.

  1. Let Previous Customers Make The Claim

No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere.

Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday.

Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.

Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.

  1. Specific Claims

Specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!

In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!

  1. Be Realistic

Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.

Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.

The satisfied customer it’s the best free advertising for your business. That means more sales and more profit for you.

An investment in knowledge pays the best interest- Benjamin Franklin

Good news. You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

Come on over and take a peek. “Knowledge is Power”