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Business News and Trends: The Future of Work and Innovation

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Business News and Trends: The Future of Work and Innovation
Business News and Trends: The Future of Work and Innovation

These days (2020 and beyond) we will see even more innovations that will drive the future of business and work. For businesses, innovation offers many opportunities. But we don’t know yet which will be the most beneficial.

Here are the business news and trends you need to know.

The Jobs of Tomorrow: Using People and Technology to improve the Skills.

LinkedIn recently released its Jobs of Tomorrow report for 2020, predicting emerging jobs for the next year. Three areas they talk about.

Demand for artificial intelligence (AI) roles – such as cybersecurity specialists and data scientists.

Emphasis on remote work, offering flexibility for recruiters and employees.

The need for valuable soft skills, such as communication, creativity, and collaboration.

At the same time, many manufacturers have reported skill gap challenges.

Two trends can help bridge this gap in 2020:

a) Retraining Employees

One way that businesses might bridge the skills gap in 2020 is through retraining candidates. For instance, one software company recruits medical technology professionals and trains them for information technology roles.

Companies may also perform more corporate training to retrain current staff. Harvard Business Review reported that In July 2019, Amazon announced plans to invest $700 million to upskill 100,000 employees.

b) Automation Technology

Another trend for businesses is to employ automation technology to perform skilled roles. For instance, order fulfillment automation is an emerging trend that can fill orders faster with less overhead and resources — plus it limits the need for skilled staff members.

While AI and automation won’t replace the need for humans, in 2020 we expect to see more robust and strategic technology used to improve the workforce of the future.

AI Improvement and Demand-Driven Models

Supply chain innovations abounded in 2019, and it’s predicted that in 2020 more businesses will continue to find improvements.

According to IDC Manufacturing Insights, by the end of 2021, half of all manufacturing supply chains will have invested in supply chain resiliency and AI resulting in productivity improvements of 15%.

Many organizations have reaped the rewards of transforming the manufacturing planning process from traditional to demand-driven. In 2020, we expect to see demand-driven operating models becoming the norm.

Traceability, a critical part of the supply chain process, will take precedence in 2020. According to the World Health Organization, 600 million people suffer food poisoning every year and 420,000 dies as a result. In 2020, SYSPRO CIO Kevin Dherman predicts that advanced food tracking and packaging will play a pivotal role in risk detection vs. disaster recovery.

Other notable innovations in supply chain automation have also gained traction in 2019. For instance, Material Handling & Logistics reported that researchers at the University of Washington have used machine learning to develop a system that assesses ergonomic risk for warehouse workers.

In 2020, the use of AI in supply chain and manufacturing processes will only continue to grow.

Global Economic Uncertainty and Consumer Expectations

Globally, the economy is predicted to face some challenges in 2020. Coronavirus, economical crisis, slowed down global growth, international competition.

At the same time, consumers are also demanding more from businesses — more transparency, more sustainability, and more personalization.

These global trends present challenges for businesses, but also the opportunity to grow.

As competition increases, improving the customer experience and the supply chain process will become increasingly important. Technology should be utilized in the digital transformation journey to help navigate economic uncertainty by making more accurate demand forecasts and promoting agility.

Technology can also help achieve a better brand reputation, such as through improving production process sustainability and reducing businesses’ carbon footprints by using a demand-driven operating model.

While uncertainty may be coming in 2020, digital solutions are what will help guide businesses through the doubt with big data, predictive analytics, and more efficient workflows.

You need to use innovation and new technologies to build a successful business in a very competitive and difficult global area.

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Digital Marketing: Virtual Reality in Marketing – The Future

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Digital Marketing: Virtual Reality in Marketing – The Future

Virtual Reality is still a new concept, and many business owners don’t know how to create a marketing campaign based on this innovative technology. However, it is the future, so you need to know about it.

Branding and online videos are very important tools to promote your business. Discover the future of virtual reality and how it will change the digital marketing world and online businesses.

Virtual Reality – New Interaction

Virtual reality (VR) is a technology that is based on a 3D system and a computer-generated simulated environment that can be explored and interacted with by a person. Once the individual goes into the virtual environment, they can interact with the system in a real way that gives them the illusion of actually being there.

They can manipulate objects and interact with the system to find information, shop, or perform tasks that would be impossible in the real world.

Virtual reality, itself, is the technology and computer system that allows the simulation to occur.

Augmented Reality Marketing

Augmented Reality(AR) technology is quickly gaining popularity. This latest technical innovation adds layers of computer-generated enhancement on top of existing virtual reality to make to look more meaningful and realistic, giving users an ability to interact with it.

AR is used to pop out 3D emails, photos and even text messages on mobile devices. Augmented Reality is all set to revolutionize the marketing world.

Virtual reality has been used in some different fields of industry.

Medicine
Space exploration
Science
Gaming
Military
The Arts and Entertainment

Google Glass was an invention that attempted to use VR to a greater degree and make the technology available to a wider audience. While Google Glass was not as successful as Google had hoped it would be, it may have set the ball rolling toward the invention of other similar objects and devices that promise to take the future of virtual marketing to new levels.

The Human-Machine Interface

When we talk about virtual reality, we need to know about the human-machine interface. The ability to enter the computer world and be a part of the digital environment is a revolutionary act.

There have been other ways that humans interacted with computers in the past such as virtual chatbots, simulated military operations, and interactive voices and characters, but never before have we had so many different ways to live, interact, and perform in the virtual environment.

Virtual and Augmented Reality in Digital Marketing – The Future

No one knows the future exactly. But we can see a trend toward using virtual reality on a higher level shortly. Here are what most experts think we will see in augmented reality marketing strategy soon.

  1. Virtual assistance – Chatbots

Online chatbots will be even more helpful and integrated within the entire online eCommerce shopping experience soon. With VR components that will aid in the immersive shopping experience, virtual reality will be more customer-friendly, high-tech, and effective in finding the customer what they want.

This may increase the level of conversions for eCommerce businesses in the future because the experience is so immersive that the customer is more likely to purchase.

  1. Shopping with VR glasses

Future computer and internet platforms will embrace the virtual reality experience and the use of external optics and add-ons such as virtual reality glasses and many other technologies we will see in the future.

  1. Developing content for VR users

With the increased level of VR use that is set to come down the road in the future, advertisers and business owners will need to improve their content that will be appropriate for virtual reality users.

Some content will stay the same, but the interactive components such as finding items in your store, making lists, communicating with others on the platform, and similar tasks will need to be developed in a way that will work with the virtual platform.

  1. A Greater level of immersion

One of the advantages that most business owners see regarding virtual reality is the potential for a higher level of immersion in their content. Immersion is the act of becoming more involved and engaged in the content that users see or interact with.

When they are actually in the environment itself and interacting with people and things within that environment, they are more likely to become immersed in the experience.

This will usually lead to more actions that customers will perform, including an increase in conversions.

  1. More 3D content

There will be a need for more 3D content since this is the format that virtual reality thrives in. Content creators and business site owners will have to be aware of how to interact with and present material for online users in a world that is based on digital reality.

  1. New VR standards

You will see new standards being created regarding the concepts and application of virtual reality in the future to fit the growing need for adaptation to the new technology.

Many methods and trends in digital marketing will change. But the content will still be a necessary component of reaching customers in a personal way. Virtual reality is a great tool, but it is not something that your customers will always be on or will use all of the time.

While some believe this, it will likely not happen since people have a limit to how much they want to immerse themselves in this fascinating but “unreal” environment.

The human experience and human connection are what people most value.

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Social Media Marketing: What’s The Future?

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Social Media Marketing: What’s The Future?

Social media has changed the way many companies do business. With online social networking, businesses have a new way to connect with customers, promote their brand and grow their target audience.

It seems these changes in marketing are coming faster than many can keep up with. We can look to the experts for information and inspiration. Here are three tips that will have the most impact and the most success on social media marketing.

  1. Content

If you’re using social media marketing, probably you’ve heard the phrase “Content is King.” However, what exactly is good content, and how will it help promote your business?

There is a lot of content out there on the Web. Some of it is quite valuable, but a lot of it is garbage. Unfortunately, you are competing with all of it. How will you stand out and be heard above the noise?

Writing about how great your company is or boasting about your accolades will not engage people and win over new customers. By creating helpful content that engages readers, provides valuable information, or tells a story they can relate to, you will have the opportunity to become an expert.

Good content is also content that people will want to share with others. If people share your content, either by sending their friends a link to your blog, retweeting your tweets, or telling people about your site, they are promoting for you. Essentially, this is free advertising.

Aside from providing helpful and interesting information, you want to add some personality to your content. Start being human.

Also, search engines love high-quality and fresh content. It’s a great advantage for your business. That’s the reason why the content is King!

  1. Marketing Strategies

Using your customers as a marketing channel is a good way to promote your brand. It might sound a bit devious, but it isn’t. If people like your product, content, or way you do business, they will want to tell people about it.

Sharing is the main reason for social media.

How many times have you see a great new store or a new car, and immediately recommended it to friends? You probably don’t see it as marketing for the company; you see it as introducing your friends a new amazing “thing”

Also, local social media marketing is very effective. Many people searching online first in their local area to find what they need. Maybe a new restaurant, cinema, or club.

  1. Customer Relations

Your customers are at the heart of your business. Without them, your business would not exist. So how you treat your customers and interact with them is very important. You have to interact with them. The customer relationships are a vital part of social media marketing.

Online social networking gives companies a great way to connect with their customers. Listen to what they have to say and respond in a professional, yet still human, manner.

Building trust is very important for your business. However, you can do this by being honest with your customers, do what you promise, and respond to them on time. Show that you are human, and not just a brand. And most importantly, treat your customers how you would want to be treated.

Social Media Marketing and Why is Important for your business

Twitter, Facebook, LinkedIn, Pinterest, etc. These are all examples of it, you can add at least another three sites to the list off the top of your head.

But what is social media? Social media is the future of communication, plain and simple. It represents the online tools that enable you to interact in many ways with the people.

There are many ways it can be used in ways to promote a business. Some examples are to establish a brand, to increase traffic, content knowledge, and to interact with your customers. People, already are using it to find products and services. It’s time to embrace social media to establish branding of your product or service.

Statistics of social media are obvious reasons why each company needs to put time and energy towards it to be leaders in their industry. 80% of companies are using LinkedIn to find employees to work for their company.

If a company is not using LinkedIn then how will they learn about possible future employees? 80% of people tweet on a mobile device anywhere anytime. If you are not on Twitter how well your company stays up on the latest news?

YouTube is the 2nd largest search engine in the world. That shows companies need to be interacting on YouTube to be recognized by target markets.

Now, you are probably the main tools that can be used to promote your business. The big tools are Facebook (social network), Twitter (Micro-blogs), LinkedIn (Business Social Network), Pinterest (visual content) and Blogs (Social Media blogs).

Social networking is always important when it is real. Companies need to measure their clients based on having all connections worthwhile to them and gain benefits rather than just trying to maximize numbers.

Social media marketing is a type of marketing that many small businesses could benefit from. It’s a very effective method to reach your target audience, build relationships, and increase your sales.

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3 Reasons Why Video Is the Future of Content Marketing

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The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.

Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.

Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.

Here are 3 reasons why video is the future of content marketing.

  1. Video Marketing and the Power of Visual Content

HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.

The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.

Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.

When users remember your video, they would remember your brand.

  1. Website SEO and Sales

Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.

Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.

  1. Easy Sharing on Social Media

When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.

What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.

Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.

Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.

People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.

The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.

Video Marketing and Low-Cost Solutions

One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.

They want to invest money in their business but they want a profit. Not to lose money. Very simple.

Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.

If you need to generate some interest, give people a chance to win a free product if they send you a question.

Video Marketing and Failure

When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.

Show the different functions, test the products in extreme situations and do a lot of close-ups.

Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.

With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.

You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.

Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.

To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.

With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.

How to Solve the Video Marketing Problem

For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.

As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.

You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.

Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.

You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.

You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.

It doesn’t have to be expensive. It doesn’t have to cost a lot.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.

This organized, clustered way of presenting your videos will help to draw more viewers and more customers.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.

The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.

They will trust you and they will advertise your business for Free! (you will increase traffic and sales).

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