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The Future of Video Marketing: The Power of Interactive Videos

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The Future of Video Marketing: The Power of Interactive Videos
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These days videos are the most effective marketing tools. Many stats and facts have proved this many times. Many businesses and marketers know the power of video marketing.

Now you can use a new, pretty powerful, kind of video. They are interactive videos.

The Future of Video Marketing: The Power of Interactive Videos

Interactive videos generate user interactions through clicks, touch, etc. Interactive videos are very powerful because now videos have become pretty engaging and attractive like never before.

Your customers or video viewers can navigate through your videos. You can make a video about the benefits your product offers and include various links in the video itself. These links can direct the customers to explore certain features of your product in more detail, take them to the buying page, show them other variants, etc.

You can see how your customers can navigate through an interactive video to learn about the product features that matter to them.

You can make things easier and more attractive for your customers. Help them learn and navigate through the video content at their own will.

Interactive videos offer many benefits for organizations too. You can now include “call to action” in a more effective manner. Showcase a variety of things in a single video and add links to explore or purchase the products right away!

The Future of Video Marketing: The Power of Interactive Videos

You may also include a link to download a catalog, in the video itself.

Interactive videos can be customizable to a whole new level. It is difficult to narrow down to something that each one of your prospective customers will like because everyone is different.

Interactive videos provide better control to the viewers, they have the liberty to shape the video as they go forward.

Intelligent marketers know that it’s good to educate their customers and leading organizations are always looking for effective ways to train their employees. Interactive videos are great for both these purposes.

A video can start with an overview of the topic and then provide the viewers with options to jump to the sub-topics that interest them. Drawings, annotations, labeling, etc. are an integral part of such videos.

The Future of Video Marketing: The Power of Interactive Videos

Learners have the option to deep dive into one topic or clear doubts on the other. Interactive videos can also include a quiz at the end of the session.

Also, you can create personalized videos. Interactive videos can get data from viewers and modify the content accordingly. Viewers can change the language or theme of the video.

For instance, your video may ask for the name, gender, age, and occupation of the viewers. Accordingly, it can address the viewer by his/her name and display content based on the interests of the people of that gender, age, and educational background.

Many businesses have been taking advantage of these videos for the past few years. Pepsi, Loui Vuitton, Philips, and various other brands have produced interactive videos and have received a great response.

It’s very important to create interactive videos to increase visibility and traffic. Why not sell it!

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Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

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Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

  1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

  1. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

  1. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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Future Of Education: How Technology Will Change The Education [Infographic]

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Future Of Education: How Technology Will Change The Education [Infographic]

Technology is changing pretty fast in the online and offline world. Many people worry that technology will replace education and jobs. Some educators worry that there will be no students to teach anymore soon or they will lose their jobs.

Attention! Education will never disappear. It will change and will use different forms.

Here are some things you need to know about how technology will change education.

  1. Different Times and Places.

Students will have more opportunities to learn at different times in different places. eLearning tools create opportunities for remote, self-paced learning. The theoretical part is learned outside the classroom, and the practical part shall be taught face to face.

  1. Personalized Learning.

Students will learn with study tools to improve their capabilities. So above average students shall be challenged with harder tasks and questions when a certain level is achieved.

Students who experience difficulties with a subject will get the opportunity to practice more until they reach the required level.

  1. Free Choice and Preference

Similarly to the personalized learning experience, students will be able to modify their learning process with tools they feel are necessary for them. Students will learn with different devices, different programs, and techniques based on their preferences.

  1. Learning and Online Platforms

Students will use online platforms to achieve knowledge. Learning will incorporate virtual reality and multiple perspectives. New platforms will allow students to learn how to negotiate issues and exchange ideas online.

E-learning is very useful, effective, and low-cost

Distant learning enables to mix study, work and family duties, and maintain the balance between them
Physical presence is not required, so learning becomes affordable in any corner of the world

  1. Technology in The Classroom

Games that help kids code, toys that teach robotics, and various apps for teachers to efficiently deliver information to students will become common. Technologies will help the teaching and learning process.

Learning will be more creative and practical. Students will be assessed on critical-thinking and problem-solving skills.

  1. Social and Emotional Skills

Skills such as creativity, collaboration, communication, and problem-solving will become very important for the students. In the classroom, students are taught skills through discussions, cooperative group work, problem-solving, and group reflection.

  1. Teacher – Helper and Guide

The role of a teacher will be not only to pass the knowledge but also to identify student’s strengths, interests, and values. Their primary job will be to guide students in the areas where they need guidance as innovators.

Teachers perform as facilitators to support students in developing their way of thinking and learning.

Digital Marketing: Why Future is Video Marketing [Infographic]

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Digital Marketing: Why Future is Video Marketing [Infographic]
Digital Marketing: Why Future is Video Marketing [Infographic]

Video is growing in popularity every day. These days it’s one of the top marketing tools you need for a successful marketing strategy. Video content is increasing brand awareness too.

Video excites and engages people, whether they’re consuming entertainment, news, sports, or whatever they like. Video has the power to bring people together, to engage and teach them, or to provide a solution they need.

Many digital marketers knows that video is a crucial component of an effective content strategy. Today’s marketer know that video is a necessity for all businesses, big or small.

Video Marketing Trends

Interactive, experimental, and personalized videos are a step to the future. Marketers will get experimental with video content and video marketing platforms like Tik-Tok.

Short Videos – Attract More People

TikTok has surpassed Instagram in 2019 and it’s a hit among Gen-Zers and millennials. Also, Twitter innovating with its 6-second video ads, Facebook’s short video ads, and Instagram & Snapchat’s short video ads. All the big players are creating short videos.

This trend will continue in the future. We will see more short videos that focus on key product features, and share sneak peeks to pique consumer interest and create awareness.

  1. Interactive videos – Generate Engagement

Interactive content gives users control. When the user drives content they become more aware and engaged, therefore, amplifying your marketing message. Interactive videos are more relatable and shareable, and we will see more of them in the future.

Interactive videos are also trackable, and you can accurately measure and analyze the results and understand the cause and impact of conversions. They are great for brand recall because the user is engaged and drives the video.

An effective interactive video can enhance user experience and motivate them to buy from you.

  1. Artificial Intelligence (AI) and Personalization Videos

Many brands have not yet adopted the personalized video marketing strategy but very soon they will do. If you want to create personalized, targeted content, you need to craft personalized and relevant messages.

A personalized video marketing can elicit the right kind of emotional response from the consumers.

Businesses and marketers need to use AI to understand customer preferences and create different creatives for different consumer bases and serve the relevant video to a targeted user base.

Also, AI analytics can help marketers understand the performance of different videos in real-time and tweak their video marketing strategy according to consumer preferences.

With AI-driven video marketing, you can expect your branded videos to perform better and drive more conversions.

The future of video marketing lies in technology, innovation, AI, analytics, and customers’ needs.

For a successful video marketing strategy, you need to create engaging and enticing experiences for consumers with short-videos.

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Content Marketing and Online Business: Why AI is The Future

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Content Marketing and Online Business: Why AI is The Future
Content Marketing and Online Business: Why AI is The Future

These days, new technology has changed the way that businesses interact with customers. As a result, the marketing techniques that were prevalent and effective now are useless.

Now marketers need to embrace sophisticated approaches to processes and perform an in-depth analysis of customer data in real-time. So marketers are adopting Artificial Intelligence and Machine Learning technologies.

Google Now and Apple’s voice assistant Siri are only two examples of this advanced technology.

AI has also impacted retail because customers are now looking for more personalized online and offline shopping experiences.

Artificial Intelligence and Machine Learning

Artificial Intelligence is simply a term that describes the way a computer program or machine can imitate various types of human behavior and thinking, such as movement and speech, and being able to implement intelligence to perform different actions with minimal human intervention.

Machine Learning allows a computer application or program to recognize and learn from patterns in data. It’s able to improve its capabilities without human assistance.

Benefits of Artificial Intelligence in Content Marketing

While Artificial Intelligence is redefining Content Marketing, marketers who use Artificial Intelligence technology in their marketing strategies and campaigns are able to grow the success of their business.

How AI can Help Your Business

1) AI Enables Personalized Customer Interactions

Mass message campaigns are now a thing of the past. Irrelevant content is a big mistake. It is natural that many consumers will lose interest in a brand if their expectations are not met. You need to create an effective personalization marketing plan.

52% of consumers will choose a different brand or product if they do not receive personalized communication from the company.

72% of businesses reveal that the customer experience is their top priority.

The biggest challenge for marketers is to find the right tools to support personalized marketing efforts.

2) AI and Effective Marketing Campaigns

When marketers are using Artificial Intelligence, their marketing campaigns and strategies are improved. This is because they use everything they know about their customers to customize the individual experience.

79% of marketing executives believe that AI will make their tasks easier and more efficient.

75% of marketers say that they will implement Artificial Intelligence in their businesses within the next 2-3 years.

The Future of Content Marketing

Today, the major part of the content marketing campaign process is manual. Like keyword research, blog articles, content curation, and emails, almost all lead generation tasks require human intervention.

Artificial Intelligence integration in the process will give marketers access to deeper insights and enable them to predict outcomes. The introduction of AI in the field of content marketing will essentially allow marketers to focus on tasks of a higher value that impact business performance and leave the repetitive tasks to the machines.

Present AI and Future

AI-powered algorithms also power self-driving vehicles by Tesla, voice recommendation engines like Microsoft’s Cortana, and e-commerce giant Amazon’s product recommendations. And we’re only going to see more of this very soon.

AI is already revolutionizing the marketing industry and will continue to transform jobs, content marketing, and the online world much more rapidly than we can imagine. AI will create a lot of opportunities for businesses that can effectively leverage this technology.

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