Tag Archives: future

Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

  1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

  1. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

  1. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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Future Of Education: How Technology Will Change The Education [Infographic]

Future Of Education: How Technology Will Change The Education [Infographic]

Technology is changing pretty fast in the online and offline world. Many people worry that technology will replace education and jobs. Some educators worry that there will be no students to teach anymore soon or they will lose their jobs.

Attention! Education will never disappear. It will change and will use different forms.

Here are some things you need to know about how technology will change education.

  1. Different Times and Places.

Students will have more opportunities to learn at different times in different places. eLearning tools create opportunities for remote, self-paced learning. The theoretical part is learned outside the classroom, and the practical part shall be taught face to face.

  1. Personalized Learning.

Students will learn with study tools to improve their capabilities. So above average students shall be challenged with harder tasks and questions when a certain level is achieved.

Students who experience difficulties with a subject will get the opportunity to practice more until they reach the required level.

  1. Free Choice and Preference

Similarly to the personalized learning experience, students will be able to modify their learning process with tools they feel are necessary for them. Students will learn with different devices, different programs, and techniques based on their preferences.

  1. Learning and Online Platforms

Students will use online platforms to achieve knowledge. Learning will incorporate virtual reality and multiple perspectives. New platforms will allow students to learn how to negotiate issues and exchange ideas online.

E-learning is very useful, effective, and low-cost

Distant learning enables to mix study, work and family duties, and maintain the balance between them
Physical presence is not required, so learning becomes affordable in any corner of the world

  1. Technology in The Classroom

Games that help kids code, toys that teach robotics, and various apps for teachers to efficiently deliver information to students will become common. Technologies will help the teaching and learning process.

Learning will be more creative and practical. Students will be assessed on critical-thinking and problem-solving skills.

  1. Social and Emotional Skills

Skills such as creativity, collaboration, communication, and problem-solving will become very important for the students. In the classroom, students are taught skills through discussions, cooperative group work, problem-solving, and group reflection.

  1. Teacher – Helper and Guide

The role of a teacher will be not only to pass the knowledge but also to identify student’s strengths, interests, and values. Their primary job will be to guide students in the areas where they need guidance as innovators.

Teachers perform as facilitators to support students in developing their way of thinking and learning.

Digital Marketing: Why Future is Video Marketing [Infographic]

Digital Marketing: Why Future is Video Marketing [Infographic]
Digital Marketing: Why Future is Video Marketing [Infographic]

Video is growing in popularity every day. These days it’s one of the top marketing tools you need for a successful marketing strategy. Video content is increasing brand awareness too.

Video excites and engages people, whether they’re consuming entertainment, news, sports, or whatever they like. Video has the power to bring people together, to engage and teach them, or to provide a solution they need.

Many digital marketers knows that video is a crucial component of an effective content strategy. Today’s marketer know that video is a necessity for all businesses, big or small.

Video Marketing Trends

Interactive, experimental, and personalized videos are a step to the future. Marketers will get experimental with video content and video marketing platforms like Tik-Tok.

Short Videos – Attract More People

TikTok has surpassed Instagram in 2019 and it’s a hit among Gen-Zers and millennials. Also, Twitter innovating with its 6-second video ads, Facebook’s short video ads, and Instagram & Snapchat’s short video ads. All the big players are creating short videos.

This trend will continue in the future. We will see more short videos that focus on key product features, and share sneak peeks to pique consumer interest and create awareness.

  1. Interactive videos – Generate Engagement

Interactive content gives users control. When the user drives content they become more aware and engaged, therefore, amplifying your marketing message. Interactive videos are more relatable and shareable, and we will see more of them in the future.

Interactive videos are also trackable, and you can accurately measure and analyze the results and understand the cause and impact of conversions. They are great for brand recall because the user is engaged and drives the video.

An effective interactive video can enhance user experience and motivate them to buy from you.

  1. Artificial Intelligence (AI) and Personalization Videos

Many brands have not yet adopted the personalized video marketing strategy but very soon they will do. If you want to create personalized, targeted content, you need to craft personalized and relevant messages.

A personalized video marketing can elicit the right kind of emotional response from the consumers.

Businesses and marketers need to use AI to understand customer preferences and create different creatives for different consumer bases and serve the relevant video to a targeted user base.

Also, AI analytics can help marketers understand the performance of different videos in real-time and tweak their video marketing strategy according to consumer preferences.

With AI-driven video marketing, you can expect your branded videos to perform better and drive more conversions.

The future of video marketing lies in technology, innovation, AI, analytics, and customers’ needs.

For a successful video marketing strategy, you need to create engaging and enticing experiences for consumers with short-videos.

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Content Marketing and Online Business: Why AI is The Future

Content Marketing and Online Business: Why AI is The Future
Content Marketing and Online Business: Why AI is The Future

These days, new technology has changed the way that businesses interact with customers. As a result, the marketing techniques that were prevalent and effective now are useless.

Now marketers need to embrace sophisticated approaches to processes and perform an in-depth analysis of customer data in real-time. So marketers are adopting Artificial Intelligence and Machine Learning technologies.

Google Now and Apple’s voice assistant Siri are only two examples of this advanced technology.

AI has also impacted retail because customers are now looking for more personalized online and offline shopping experiences.

Artificial Intelligence and Machine Learning

Artificial Intelligence is simply a term that describes the way a computer program or machine can imitate various types of human behavior and thinking, such as movement and speech, and being able to implement intelligence to perform different actions with minimal human intervention.

Machine Learning allows a computer application or program to recognize and learn from patterns in data. It’s able to improve its capabilities without human assistance.

Benefits of Artificial Intelligence in Content Marketing

While Artificial Intelligence is redefining Content Marketing, marketers who use Artificial Intelligence technology in their marketing strategies and campaigns are able to grow the success of their business.

How AI can Help Your Business

1) AI Enables Personalized Customer Interactions

Mass message campaigns are now a thing of the past. Irrelevant content is a big mistake. It is natural that many consumers will lose interest in a brand if their expectations are not met. You need to create an effective personalization marketing plan.

52% of consumers will choose a different brand or product if they do not receive personalized communication from the company.

72% of businesses reveal that the customer experience is their top priority.

The biggest challenge for marketers is to find the right tools to support personalized marketing efforts.

2) AI and Effective Marketing Campaigns

When marketers are using Artificial Intelligence, their marketing campaigns and strategies are improved. This is because they use everything they know about their customers to customize the individual experience.

79% of marketing executives believe that AI will make their tasks easier and more efficient.

75% of marketers say that they will implement Artificial Intelligence in their businesses within the next 2-3 years.

The Future of Content Marketing

Today, the major part of the content marketing campaign process is manual. Like keyword research, blog articles, content curation, and emails, almost all lead generation tasks require human intervention.

Artificial Intelligence integration in the process will give marketers access to deeper insights and enable them to predict outcomes. The introduction of AI in the field of content marketing will essentially allow marketers to focus on tasks of a higher value that impact business performance and leave the repetitive tasks to the machines.

Present AI and Future

AI-powered algorithms also power self-driving vehicles by Tesla, voice recommendation engines like Microsoft’s Cortana, and e-commerce giant Amazon’s product recommendations. And we’re only going to see more of this very soon.

AI is already revolutionizing the marketing industry and will continue to transform jobs, content marketing, and the online world much more rapidly than we can imagine. AI will create a lot of opportunities for businesses that can effectively leverage this technology.

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Business News and Trends: The Future of Work and Innovation

Business News and Trends: The Future of Work and Innovation
Business News and Trends: The Future of Work and Innovation

These days (2020 and beyond) we will see even more innovations that will drive the future of business and work. For businesses, innovation offers many opportunities. But we don’t know yet which will be the most beneficial.

Here are the business news and trends you need to know.

The Jobs of Tomorrow: Using People and Technology to improve the Skills.

LinkedIn recently released its Jobs of Tomorrow report for 2020, predicting emerging jobs for the next year. Three areas they talk about.

Demand for artificial intelligence (AI) roles – such as cybersecurity specialists and data scientists.

Emphasis on remote work, offering flexibility for recruiters and employees.

The need for valuable soft skills, such as communication, creativity, and collaboration.

At the same time, many manufacturers have reported skill gap challenges.

Two trends can help bridge this gap in 2020:

a) Retraining Employees

One way that businesses might bridge the skills gap in 2020 is through retraining candidates. For instance, one software company recruits medical technology professionals and trains them for information technology roles.

Companies may also perform more corporate training to retrain current staff. Harvard Business Review reported that In July 2019, Amazon announced plans to invest $700 million to upskill 100,000 employees.

b) Automation Technology

Another trend for businesses is to employ automation technology to perform skilled roles. For instance, order fulfillment automation is an emerging trend that can fill orders faster with less overhead and resources — plus it limits the need for skilled staff members.

While AI and automation won’t replace the need for humans, in 2020 we expect to see more robust and strategic technology used to improve the workforce of the future.

AI Improvement and Demand-Driven Models

Supply chain innovations abounded in 2019, and it’s predicted that in 2020 more businesses will continue to find improvements.

According to IDC Manufacturing Insights, by the end of 2021, half of all manufacturing supply chains will have invested in supply chain resiliency and AI resulting in productivity improvements of 15%.

Many organizations have reaped the rewards of transforming the manufacturing planning process from traditional to demand-driven. In 2020, we expect to see demand-driven operating models becoming the norm.

Traceability, a critical part of the supply chain process, will take precedence in 2020. According to the World Health Organization, 600 million people suffer food poisoning every year and 420,000 dies as a result. In 2020, SYSPRO CIO Kevin Dherman predicts that advanced food tracking and packaging will play a pivotal role in risk detection vs. disaster recovery.

Other notable innovations in supply chain automation have also gained traction in 2019. For instance, Material Handling & Logistics reported that researchers at the University of Washington have used machine learning to develop a system that assesses ergonomic risk for warehouse workers.

In 2020, the use of AI in supply chain and manufacturing processes will only continue to grow.

Global Economic Uncertainty and Consumer Expectations

Globally, the economy is predicted to face some challenges in 2020. Coronavirus, economical crisis, slowed down global growth, international competition.

At the same time, consumers are also demanding more from businesses — more transparency, more sustainability, and more personalization.

These global trends present challenges for businesses, but also the opportunity to grow.

As competition increases, improving the customer experience and the supply chain process will become increasingly important. Technology should be utilized in the digital transformation journey to help navigate economic uncertainty by making more accurate demand forecasts and promoting agility.

Technology can also help achieve a better brand reputation, such as through improving production process sustainability and reducing businesses’ carbon footprints by using a demand-driven operating model.

While uncertainty may be coming in 2020, digital solutions are what will help guide businesses through the doubt with big data, predictive analytics, and more efficient workflows.

You need to use innovation and new technologies to build a successful business in a very competitive and difficult global area.

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