Tag Archives: customer

Customer Recommendations: 6 Tips on How to Boost Your Brand (Social Proof)

July 2, 2021business, marketing, Social Media, Startupsboost, brand, business, customer, marketing, recommendations, strategy, success, tipsjtsantalis

Customer Recommendations: 6 Tips on How to Boost Your Brand (Social Proof)

Customer recommendations are a pretty effective way to boost your brand. If you use some successful marketing tips and invest some time and effort, you can do what the big brands do but without spending a lot of money.

Customer Recommendations: How to Boost Your Brand (Social Proof)

A great way to boost your brand and grow your business is through customer recommendations. Also, customer recommendations are known as social proof.

What is social proof?

Social proof is a psychological phenomenon where people see others get results and conclude that if they do the same action, they will achieve the same results. This is the psychological effect of marketing

When users read positive reviews, more people will try out your product or service. But also people will be discouraged from trying it out if you have many negative reviews.

Social proof also gives your business credibility. Stats show that potential customers trust the recommendations of their friends. With this strategy, your customers will do the marketing for you.

Recommendations on Social Media

Social media can help you to get recommendations and boost your brand.

Give your customers a place on your social media page to leave feedback or reviews. This is a great way to promote your brand. You can ask them to share positive reviews with their friends and followers.

Use Review Sites

Most people use review sites to find reviews about a product they’re like to buy. These days most people first read reviews and then decide if they buy a product or not.

Ask your customers or clients to leave a review for your brand on sites like Yelp. Positive reviews will increase the buzz about your brand online.

Testimonials

You can use testimonials from your satisfied customers. You can put the testimonials on your website or your social media pages.

If possible, get a photo, or email address from the customer so that people know that they’re real customers.

Attention! Don’t use fake testimonials you will lose your credibility.

Video testimonials are pretty effective. You can ask your customers to film a short video talking about the benefits of your product or service.

Collaborate with Influencers

Identify influencers in your niche and collaborate with them. Then let them know about your latest offer or something of value that will be helpful to their audience, and ask them to share it with their followers.

Use a Free Offer

Offer something free but valuable. Give people a taste of your expertise with a free information product. This will compel people to tell others about you and spread the word about your offer and your brand.

Create a Referral Program

A referral program is a system where a business rewards people for telling others about their products or services. You can offer a gift or discount to reward people (referrals).

A referral program will help you to generate buzz about your brand through word-of-mouth marketing.

Last Tip

Customer recommendations are a great tactic to boost your brand. Especially if you’re a new business owner. It lets potential customers know that your brand is reliable and is worth trying out.

Your satisfied customers are the best marketing strategy to grow your brand and your business.

Instagram: 5 Tips on How to Improve Customer Experience in 2021 [Infographic]

May 4, 2021business, Ecommerce, infographic, marketing, Social Media2021, customer, experience, how-to, improve, instagram, tipsjtsantalis

eCommerce, brands, and businesses are using Instagram to reach new customers, grow their target audience, and engage with existing customers.

Stats show that over 2 million businesses connect with people on Instagram. Also, reports show that 82% of respondents said that Instagram helps them research and find products and services.

Instagram: How to Improve Customer Experience in 2021

This proves that Instagram has changed the way that people now shopping online. With Instagram Shopping, people can buy your products directly from your photos and videos.

Use Relevant Hashtags

Hashtags are powerful on Instagram. The right, relevant, hashtags will help your business to grow and reach the right people (target audience).

It’s essential to find the right hashtags for the maximum impact. You can use hashtag tools.

You can enter any hashtag into the search box, and it’ll give you all the statistics you need to know about it.

Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories daily. Stats show that 300 million people use stories daily.

You can engage your audience with behind-the-scenes images and videos.

Use Geotags

Apart from hashtags, you can also use geotags to make your posts and stories discoverable.

Local businesses can leverage these by adding location tags to their posts. It can help you engage with posts from other users in the same local area.

Interact with Followers

The best way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time daily to comment on your posts and interact with your audience.

Replying to user comments will make your followers feel special. They’ll be more inclined to stay loyal to you as well as interact with your account regularly.

Analyze and Optimize

You need to analyze your data and optimize your campaign. Only if you know what you’re doing wrong or doing right can you improve your strategies to increase Instagram engagement rates.

You could use Instagram’s native tool to track your content performance and understand audience behavior. (But you need an Instagram business account).

Make your research to find more tips and trends about Instagram engagement and customer experience. Improve your marketing strategy to reach your target audience and grow your business.

Customer Acquisition: 7 Marketing Strategies to Increase Your Sales [Infographic]

April 30, 2021business, infographic, marketing, Startups, work from homeacquisition, customer, increase, marketing, sales, strategiesjtsantalis

Customer acquisition is the first step for businesses to generate new customers and also to increase sales. You need to have the right strategies to grow your business.

Customer Acquisition: Strategies to Increase Your Sales

Here are some powerful customer acquisition marketing strategies to increase your sales

First Page of Google (Content & SEO)

80% of people ignore paid ads and prefer organic results. Also, 75% of people never scroll past the first page of search results.

Your business needs to rank on the first page for keywords that your customers search for.

By creating and promoting content that gets backlinks from authority sites, your website will receive higher search engine rankings.

Use Authority Sculpting (Internal Linking)

If you want to rank pages for things you sell like eCommerce product pages, service pages, or local business pages, you can use authority sculpting to send authority from one page to another using internal linking.

Authority sculpting can increase organic search by 250% to your desired page. Be sure the internal links you create are relevant or you’ll end up hurting your page rankings.

Go viral (Find Influencers)

Find and engage influencers who already have the audience you want. Then leverage that audience to build your own. You can acquire new customers at lightning speed.

On average, influencer marketing sees a 6-to-1 return on investment.

Social media mentions, guest blogging, link building, partnerships, and press coverage are all examples of how you can use 3rd-party audiences to acquire more customers and generate sales.

Word-of-Mouth and 2-Sided Referrals.

A 2-sided referral is where both the referrer their friend get rewarded for participating.

This is highly effective because people are 4X more likely to buy when referred by a friend.

In fact, for most businesses, 65% of new business comes from customer referrals!

Content Marketing and Sales-Focused Content

Content marketing isn’t just for brand awareness. When you create product videos, spec sheets, and FAQs, you’ll make it easier for customers to make a purchasing decision.

61% of people say they are more likely to buy from a brand that delivers content.

Email Marketing and Automation

Email marketing is one of the most effective marketing channels. You can automate your lead nurturing process with targeted emails and increase your sales. Automations can increase revenue by 10% in just 6-9 months!

Analytics and ROI

Many businesses don’t know the importance of measuring marketing ROI.

50% of businesses find it difficult to attribute marketing directly to revenue results.

Analytic tools solve this problem by allowing you to analyze your marketing channels so you can identify the ones that perform the best, then make adjustments to improve your ROI.

Last Tip

If you want to acquire more customers and generate more sales then you need to start using these strategies today.

More Details https://briandownard.com

Online Business Strategies: 6 Tips on How to Increase Customer Engagement

March 18, 2021business, marketing, Startupsbusiness, customer, engagement, how-to, increase, online, strategies, tipsjtsantalis

Customer engagement has become a necessity these days. Many businesses want to increase customer engagement but they don’t know the right tips and strategies to succeed. There are different definitions, different strategies, and different metrics for measuring success at improving customer engagement.

Online Business Strategies: How to increase Customer Engagement

Customer engagement mainly it’s about interactions between a company and its customers. Every business interacts with customers across multiple channels and needs to develop an effective customer engagement process.

Successful customer engagement increases profit and growth for a business. Stats show that successful customer engagement can generate two-thirds of a company’s profits.

Online Business Strategies: How to increase Customer Engagement

Your engaged customers will feel an emotional bond with your business. This bond encourages customers to shop with your brand again and again.

Customer engagement is essential for online businesses

Online businesses don’t have the presence of physical businesses. There are many tactics and tips to improve customer engagement when you have a physical store or office.

Things are different online. These days are very easy to open an online store. So the competition is very high. It’s challenging for small online retailers to build brand awareness.

So customer engagement is vital. Online businesses must generate high-value customer engagement if they want to achieve success and longevity.

Strategies and Tips to Improve Customer Engagement

Here are some helpful strategies and tips about how to increase customer engagement, generate more sales, and grow your online business.

Focus on First Impressions

First impressions can make or break a customer experience. Make sure your online shop is user-friendly. Use successful website design trends for attracting customers. (color, font, or layout).

Personalize the Experience

Customers want to feel important. Invite them to engage on their first visit to your website, make them feel happy. If you interact with them make sure to use their name, and listen to them properly.

Avoid Delivery Issues – Solve the Problems

Whether you are selling a physical product or a service, there are plenty of things that can go wrong. Any issue with products can turn customers away from your company.

Of course, these issues sometimes cannot be avoided. (accidents, bad weather, global pandemic, etc.)

But to minimize problems, ensure you are working with excellent courier companies. Test and evaluate the end-to-end customer experience.

If a delivery goes wrong, make sure to reach out to the customer in a way that feels personal. Offer a refund, but add something extra. By making the customer feel they are valued, you will increase the odds of repeat purchases.

Use Chat Apps – Chatbots

Chat apps or chatbots can help customer engagement by responding immediately to common customer inquiries. When experiencing any sort of problem with your site, from finding what they are looking for or getting answers to simple questions, prospective customers may simply leave your website or e-shop.

By having an online chat app for customers you will keep them on your website. Finding the best chat app for website engagement can make a big difference.

Invest in Technology and Help Your Customers

Customer support apps are essential for providing answers and assistance to users of your online store, or website. Virtually all of these enable you to create support tickets and route questions to the right group to help out the customer.

The best tools offer integration options so you can support customers and help them resolve their issues no matter how they contact you: by email, phone, chat, online form, or through social media channels.

For complex products where customers may be able to help each other, consider tools that enable you to create an online community, a private social network just for your customers.

Don’t Ignore Feedback (Respond to it)

You can successfully engage customers if you know what they want from their online experience. Offer the opportunity to complete surveys, or give customers a way to provide feedback to you.

Not only will customers feel that their voices are heard, but you’ll gain valuable insights into how you can improve the online experience and even improve your online business.

It is essential to respond and act on feedback. If you don’t, customers will feel like you don’t care and they will go to your competitors.

Customer engagement has increased in 2020 because of the pandemic. Stats show that customer engagement will keep growing in the next years. So you need to create a successful strategy to increase customer engagement, generate more sales, and grow your online business.

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

March 5, 2021business, marketing, Startupscustomer, improve, increase, loyalty, marketing, sales, strategiesjtsantalis

These days are very difficult (Pandemic) for your online business. You need to improve customer loyalty to increase sales and grow your brand. If customers are not loyal, they’ll buy from your competitors.

Customer loyalty is a necessity if you want your online business to be successful.

Marketing Strategies: How to Improve Customer Loyalty and Increase sales

Here are some marketing strategies and tips about how to improve customer loyalty and increase your sales.

Customer Loyalty and Appreciation

People want to feel appreciated. Your customers could have chosen another brand, but they decided to buy from you. Show them that you appreciate their purchase through gifts and rewards.

Give Gifts to Customers

It’s no-right to think that if you give gifts you will “buy” your customer loyalty. Remember that your competitors also have loyalty programs. Some customers expect some kind of reward after making a purchase, especially when repeat business is the norm.

If you want to make an impact with your gifts and improve your customer loyalty you need to put some thought into it. It needs to be a gift that provides value to the customer, otherwise, it’s just a waste of your money.

It’s better to give something special. Give them something that feels like a bonus or a prize. And if it’s unexpected all the better!

Types of Customers and Gifts

Prospective Customers

The best way to add value to a customer is to give them something they need. There are two main types of customers: prospective and current. Prospective clients are those people that are interested in your brand but they haven’t made any purchase.

A prospective client may subscribe to your email newsletter, read your blog, or follow you on social media.

The best gift to give prospective customers is a free prize. Choose something that is trendy and is related to your brand.

You can host a competition and give prizes to winners. People should register using their names and email addresses if they want to take part in the competition. You can hold the competition on your social media page or at a live event.

This competition will boost your brand’s visibility and increase your online followers. People will be talking about your brand.

If it’s a live event, you can give all the participants branded items with your company name and logo.

You can use the competition email list to send prospective clients more information about your products or services.

Send them one week later another email that offers them a discount for being first-time buyers.

Current Customers

You can provide value for your current customers by giving them points. For every purchase they make, they earn points equivalent to the purchase value.

You can also create special VIP loyalty programs for frequent buyers. They spend more on your business. There should be exclusive discounts and gift coupons for this category. Since this category has your most loyal customers, they deserve special rewards.

Value and Expense

Any gift you give to prospective and current customers must add value to your business. You need to not overspending. Calculate the overall value of a client. How much does a customer spend on your products every month or year?

The value of the gift should be equal to the average annual expenditure of the customer.

Attention! With new customers, it can be tricky because you don’t know if they continue to support your business or they only want the gift and then will disappear.

Gift Personalization

If you want customers to remember and support your brand, you have to make the gift unique. Look into individual customer profiles. Do they have families? What are their hobbies or interests?

It’s not always possible to know enough about individual customers to get them something highly personalized. You can use more generic gifts, particularly those related to your industry because if the customer falls into your target demographics, they probably have the same wants and needs.

If you want to avoid the guessing game use discounts or cash rewards. Also, you can use prepaid debit gift cards. These gift cards are very popular and many brands are using them.

Gift cards work like cash and can be used anywhere that takes typical debit/credit cards.

You can add your brand logo on gift cards to remind them of your business every time they use their gift card.

It’s important to satisfy your customers. Satisfied customers are loyal to your business, buy more, and advertise your brand for free. So take action now! Create a new marketing strategy, improve your customer loyalty, and increase your sales.

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