Customer acquisition is the first step for businesses to generate new customers and also to increase sales. You need to have the right strategies to grow your business.
Customer Acquisition: Strategies to Increase Your Sales
Here are some powerful customer acquisition marketing strategies to increase your sales
- First Page of Google (Content & SEO)
80% of people ignore paid ads and prefer organic results. Also, 75% of people never scroll past the first page of search results.
Your business needs to rank on the first page for keywords that your customers search for.
By creating and promoting content that gets backlinks from authority sites, your website will receive higher search engine rankings.
- Use Authority Sculpting (Internal Linking)
If you want to rank pages for things you sell like eCommerce product pages, service pages, or local business pages, you can use authority sculpting to send authority from one page to another using internal linking.
Authority sculpting can increase organic search by 250% to your desired page. Be sure the internal links you create are relevant or you’ll end up hurting your page rankings.
- Go viral (Find Influencers)
Find and engage influencers who already have the audience you want. Then leverage that audience to build your own. You can acquire new customers at lightning speed.
On average, influencer marketing sees a 6-to-1 return on investment.
Social media mentions, guest blogging, link building, partnerships, and press coverage are all examples of how you can use 3rd-party audiences to acquire more customers and generate sales.
- Word-of-Mouth and 2-Sided Referrals.
A 2-sided referral is where both the referrer their friend get rewarded for participating.
This is highly effective because people are 4X more likely to buy when referred by a friend.
In fact, for most businesses, 65% of new business comes from customer referrals!
- Content Marketing and Sales-Focused Content
Content marketing isn’t just for brand awareness. When you create product videos, spec sheets, and FAQs, you’ll make it easier for customers to make a purchasing decision.
61% of people say they are more likely to buy from a brand that delivers content.
- Email Marketing and Automation
Email marketing is one of the most effective marketing channels. You can automate your lead nurturing process with targeted emails and increase your sales. Automations can increase revenue by 10% in just 6-9 months!
- Analytics and ROI
Many businesses don’t know the importance of measuring marketing ROI.
50% of businesses find it difficult to attribute marketing directly to revenue results.
Analytic tools solve this problem by allowing you to analyze your marketing channels so you can identify the ones that perform the best, then make adjustments to improve your ROI.
If you want to acquire more customers and generate more sales then you need to start using these strategies today.
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